A workshop for the Board of the Welfare Association in Lebanon on outreach & Palestinian youth engagement and employment

1. Lebanon - Aug 21 2013
#Welfare30
If you want to learn about a culture,
listen to the stories.
If you want to change a culture,
change the stories. - anonymous
Sunday, September 8, 13

2. Presentation Referenced Document Location Time
Welfare Communication LB-Welfare30Plan.pdf slideshare 30 min
Youth Employment
Service
YES-LB-Brochure.pdf
YES-LB-Presentation.pdf
folder
Slideshare
30 min
Spokesperson Briefing
Spokesperson Briefing.pdf
Spokesperson
Presentation.pdf
folder
slideshare
30 min
Interactive Social Media
Session
Social Media 101.pdf
Cheatsheet.pdf
slideshare
folder
1 hour
Sunday, September 8, 13

3. “If I look at the masses, I will never act. If I look at one, I will.” - Mother Theresa
Sunday, September 8, 13

4. how can you help us communicate effectively with
a global audience?
Sunday, September 8, 13

5. Sunday, September 8, 13

6. $1,000,000 Online
Sunday, September 8, 13

7. Sunday, September 8, 13

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Sunday, September 8, 13

9. Sunday, September 8, 13

10. Sunday, September 8, 13

11. Sunday, September 8, 13

12. Sunday, September 8, 13

13. Sunday, September 8, 13

14. Sunday, September 8, 13

15. Sunday, September 8, 13

16. Sunday, September 8, 13

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‫$@#ح‬$+ #$$,‫ر‬ 8$$(‫ز‬ O'P$$% Q?$$R ‫$#ره‬$% ‫ه‬ ‫543ن‬ ‫ر,7ة‬ 8$$(*$$9 *$$:#'$$; <$$=#$$; ‫$'#ن‬$(‫إ‬ *?@0 ‫ر,#د‬ 8%A% #B$$(‫ا‬ *$$D#$$E F$$%#$$G *$$H?I ‫#ن‬JK$$5 L$$+#$$0 ‫$@#ح‬$+ #$$,‫ر‬ 8$$(‫ز‬ O'P$$% Q?$$R ‫$#ره‬$% &'$$(‫د‬ *+#, ‫.'#ل‬ ‫0#رف‬ ‫,1#ل‬ ‫543ن‬ ‫ر,7ة‬ 8(*$$9 *$$:#'$$; <$$=#$$; ‫$'#ن‬$(‫إ‬ *?@$$0 ‫$#د‬$,‫ر‬ 8$$%A%
‫$@#ح‬$+ #$$,‫ر‬ 8$$(‫ز‬ O'P$$% Q?$$R ‫$#ره‬$% &'$$(‫د‬ *+#, ‫.'#ل‬ ‫0#رف‬ ‫,1#ل‬ ‫%*ي‬ 7?'$$0 T$$=#$$% ‫#د‬U$$V 7$$UW XV#$$, *?'$$% YP=‫$@7ا‬$0 ‫ده‬A0 7'$$ZI ‫زان‬A$% T[? 8;#W 7(‫ز‬ ]^_$$I Q$$,‫أ‬ ‫$7ة‬$,‫ر‬ 8$$(*$$9 *$$:#'$$; <$$=#$$; ‫$'#ن‬$(‫إ‬ *?@$$0 ‫$#د‬$,‫ر‬ 8$$%A% #B(‫ا‬ *D#$$E F$$%#$$G *$$H?I ‫#ن‬JK$$5 L$$+#$$0
‫543ن‬ ‫$7ة‬,‫ر‬ 8$(*$9 *$:#'$; <=#; ‫$'#ن‬(‫إ‬ *?@$0 ‫$#د‬,‫ر‬ 8$%A% #B(‫ا‬ *D#E F%#G *H?I ‫#ن‬JK$5 L+#0 ‫+@#ح‬ #$,‫ر‬ 8$(‫ز‬ O'P% Q?R ‫$#ره‬% &'$(‫د‬ *+#, ‫.'#ل‬ ‫0#رف‬ ‫,1#ل‬ ‫543ن‬ ‫$7ة‬,‫ر‬ 8(*9 *:#'; <=#; ‫إ('#ن‬ *?@$0 ‫$#د‬,‫ر‬ 8$%A% #B$(‫ا‬ *D#E F%#G *H?I ‫#ن‬JK$5 L+#0
‫$'#ن‬(‫إ‬ *?@$0 ‫$#د‬,‫ر‬ 8$%A% #B(‫ا‬ *D#E F%#G *H?I ‫#ن‬JK$5 L+#0 ‫$@#ح‬+ #$,‫ر‬ 8$(‫ز‬ O'P$% Q?$R ‫$#ره‬% ‫ه‬ ‫543ن‬ ‫$7ة‬,‫ر‬ 8$(*$9 *$:#'$; <$=#$; ‫$'#ن‬(‫إ‬ *?@$0 ‫$#د‬,‫ر‬ 8$%A% #B$(‫ا‬ *$D#$E F$%#$G *$H?I ‫#ن‬JK$5 L$+#$0 ‫$@#ح‬+ #$,‫ر‬ 8$(‫ز‬ O'P$% Q?$R ‫$#ره‬% &'$(‫د‬ *$+#$, ‫$'#ل‬. ‫$#رف‬0 ‫$1#ل‬,
<$=#$; ‫$'#ن‬(‫إ‬ *?@$0 ‫ر,#د‬ 8%A% #B(‫ا‬ *D#E F%#G *H?I ‫#ن‬JK$5 L+#0 ‫$@#ح‬+ #$,‫ر‬ 8$(‫ز‬ O'P$% Q?$R ‫$#ره‬% &'$(‫د‬ *$+#$, ‫.'#ل‬ ‫0#رف‬ ‫,1#ل‬ ‫%*ي‬ 7?'$0 T$=#$% ‫#د‬U$V 7UW XV#, *?'% YP=‫$@7ا‬0 ‫ده‬A0 7'$ZI ‫زان‬A$% T[?$ 8$;#$W 7$(‫ز‬ ]^_$I Q$,‫أ‬ ‫$7ة‬,‫ر‬ 8$(*$9 *$:#'$; <$=#$;
Sunday, September 8, 13

18. How do you communicate today?
Statistics
&
Impressions
Sunday, September 8, 13

19. Do you know the Welfare Association?
75% Replied
NO
Sunday, September 8, 13

20. impressions
they’ve been
around forever.. they do
good work!
emergency aid and
health.. no?
closed group
overshadows
partners
elitist
not sure what
they do!
government
within
government
not what it used
to be
proud to be
working in it
Sunday, September 8, 13

21. Is the Welfare online?
2.7m
0
292
19
likes
conversations
Alexa
Ranking
15,916 total visitors
March
2013
Sunday, September 8, 13

22. Is the Welfare online?
7.1m
161
837
58
likes
conversations
Alexa
Ranking
March
2013
15,916 total visitors
Sunday, September 8, 13

23. Is the Welfare online?
12.2m
193k754
77,427
Alexa
Ranking
7.1m
161
likes
conversations
837
58
Sunday, September 8, 13

24. Is the Welfare online?
782,278
6,778559
1,010
Alexa
Ranking
7.1m
161
likes
conversations
837
58
Sunday, September 8, 13

25. Sunday, September 8, 13

26. Welfare Association - Identity
Sunday, September 8, 13

27. Sunday, September 8, 13

28. target
audience?
trendy or
retro?
aesthetically
pleasing?
useful
content?
aligned with
vision &
values?
functional?
social?
SCORE:
4/10
Sunday, September 8, 13

29. Welfare Association - identity?
Sunday, September 8, 13

30. If the Welfare Association was a..
As a person As a family
rich old man democratic
young child centralized
well known celebrity loyal
philanthropist loving
snob monopolistic
chaotic sky is the limit
elite
doesn’t read much
action oriented
internal
team
input
Sunday, September 8, 13

31. it is unclear
Sunday, September 8, 13

32. what would you like to see?
internal
team
input
one welfare
clear vision
down to earth
work & communicate from the heart
Palestinian identity w beneficiaries integrated with a professional approach at work
less/no bureaucracy
effective
happy
cooperative
work for cause, ownership & loyalty
grassroots + hands-on
appreciates 1$ as much as 1m$
Sunday, September 8, 13

33. Looking ahead
a plan for
2013
Sunday, September 8, 13

34. tell stories
Sunday, September 8, 13

35. share with passion
Sunday, September 8, 13

36. keep it simple
Sunday, September 8, 13

37. one message
Sunday, September 8, 13

38. deliver it fast!
Sunday, September 8, 13

39. engage everyone
word of mouth is
on digital steroids!
celebrate.communicate.engage.fundraise
Sunday, September 8, 13

40. celebrate.communicate.engage.fundraise
Sunday, September 8, 13

41. Spent 30 years building -
this year we are also
communicating
Sunday, September 8, 13

42. We share stories of a rich
culture and a people who
survived and thrived
against all odds
Sunday, September 8, 13

43. We shoulder the responsibility to convey the depth of the Palestinian
We shoulder the responsibility to convey the
depth of the Palestinian Human Experience
Sunday, September 8, 13

44. We want to give
a global voice to
the thousands
of people
who’ve touched
our lives
Sunday, September 8, 13

45. We want to
shine a spotlight
on our partners
in the field who
do the difficult
work diligently
and in silence
Sunday, September 8, 13

46. We want to connect Palestinians and lovers of Palestine globally with
We want to connect
Palestinians and lovers of
Palestine globally with
those in our land through
their beautiful tales.
Sunday, September 8, 13

47. We want to engage a
global community in
rebuilding Palestine
through our programs
Sunday, September 8, 13

48. address ALL stakeholders..
partners
The Welfare
Association
Donors
Individuals
Int’l NGOs
Corporates
Int’l Gov
Beneficiaries
Youth
Health
Institutions
Jerusalem
Architects
Jerusalem
Home
Owners
?? ??
??
Sunday, September 8, 13

49. bullying
UNICEF
UNICEF
free the
children
what works on social media?
Sunday, September 8, 13

50. going social
360
campaign
Sunday, September 8, 13

51. Sunday, September 8, 13

52. Sunday, September 8, 13

53. Sunday, September 8, 13

54. Sunday, September 8, 13

55. Words r how we think.
Stories r how we link.
C Baldwin
Sunday, September 8, 13

56. Sunday, September 8, 13

57. Program
Identity
Digital
Media
Exhibitions
Field
Work
Events
Sunday, September 8, 13

58. Program
Sunday, September 8, 13

59. Lebanon - Youth
Employment Program
July 25th
Beirut
Sunday, September 8, 13

60. Sunday, September 8, 13

61. Sunday, September 8, 13

62. Sunday, September 8, 13

63. DEVELOPMENT
TECHNOLOGY
for
&SOCIAL
ECONOMIC
Sunday, September 8, 13

64. Objectives
• Nurture 25 specialized fellows
• Seed a new YES program in
Lebanon
• Raise Website traffic to a 500
baseline and collect emails
through the program promotion
• Create 50 stories for welfare30
from small beginnings come great things
Sunday, September 8, 13

65. Employer
Field
Partner
Incubator
Growth
Partners
Program
Components 1.
Identify
Partners
Media
Sunday, September 8, 13

66. Program
Components
Altcity
BarakaBits
Visualizing Palestine
iPhase
zeedna
CashyMe
Injaz
UNRWA
ULYP
JANA
MIT Media Labs
Google ME
Microsoft
TED.com
Grameen Jameel
Khateeb & Alami
US - VC Community
Creative Commons
1.
Identify
Partners
wamda me
arabnet
tech crunch
Techwadi
Mashable
Kharabeesh
Huffington Post
Jazeera Tech
Arabia Tech
Regional Bloggers
Scalability
Talent Identification &
Program Support
Training,
Mentoring,
Management &
Exposure
Immediate
Employment
Opportunity in new
sector businesses
Outreach
Employer
Field
Partner
Incubator
Growth
Partners Media
Sunday, September 8, 13

67. Recruit TrainPackage Mentor
Program
Components
Aug Sep Jan - Mar
1.
Initiate Pilot
25 fellows
Manage Monitor
Oct+ Nov+ Dec +
Sunday, September 8, 13

68. Recruit TrainPackage Mentor
Program
Components
Aug Sep Jan - Mar
Manage Monitor
Oct Nov Dec +
Online
Applications
Journal
the
Journey
Concept
Video
Production Socialize Analyze
Awareness Relevance Engagement Feedback
2.
Socialize
Sunday, September 8, 13

69. Identity
Identity
Sunday, September 8, 13

70. color
Sunday, September 8, 13

71. soothing . natural . earthy.
Sunday, September 8, 13

72. Sunday, September 8, 13

73. Sunday, September 8, 13

74. Sunday, September 8, 13

75. stories from
Palestine
celebrating
with..
Sunday, September 8, 13

76. stories from
Palestine
celebrating..
Sunday, September 8, 13

77. stories from
Palestine
celebrating..
Sunday, September 8, 13

78. stories from
Palestine
#welfare30
celebrating..
fin
Sunday, September 8, 13

79. stories from
Palestine
#welfare30
celebrating..
fin
collaboration
sustainability
Sunday, September 8, 13

80. celebrating..
collaboration
sustainability
#welfare30
fin
stories from
Palestine
Sunday, September 8, 13

81. Program
Identity
Field
Work
Sunday, September 8, 13

82. engage.inspire.connect beyond borders
Sunday, September 8, 13

83. Sunday, September 8, 13

84. Sunday, September 8, 13

85. elSeed
Sunday, September 8, 13

86. Sunday, September 8, 13

87. Sunday, September 8, 13

88. Sunday, September 8, 13

89. Sunday, September 8, 13

90. Sunday, September 8, 13

91. Sunday, September 8, 13

92. Sunday, September 8, 13

93. move the wall! - from Beirut to...
Sunday, September 8, 13

94. Sunday, September 8, 13

95. Sunday, September 8, 13

96. Sunday, September 8, 13

97. Sunday, September 8, 13

98. Sunday, September 8, 13

99. Program
Identity Exhibitions
Field
Work
Sunday, September 8, 13

100. Sunday, September 8, 13

101. Sunday, September 8, 13

102. Sunday, September 8, 13

103. Sunday, September 8, 13

104. Sunday, September 8, 13

105. Sunday, September 8, 13

106. Sunday, September 8, 13

107. Sunday, September 8, 13

108. welfare 30
Sunday, September 8, 13

109. Program
Identity
Digital
Media
Field
Work
Exhibitions
Sunday, September 8, 13

110. Title
xxxxxxx xxxxxxx xxxxxx xxxxxxx xxxxxxx
xxxxxxx xxxxxxx xxxxxxx
Salma & the kids at Rafa School
xxxxxxx xxxxxxx xxxxxxx xxxxxx
Omar - Entrepreneur of the month
xxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxxx
xxxxxxx xxxxxxx xxxxxxxxx xxxxxxx
xxxxxxx xxxxxxx xxxxxxx
we’re sharing our stories from palestine... won’t you?
xxxxxxx xxxxxxx xxxxxxx
xxxxxxx xxxxxxx xxx
xxxxxxx xxxxxxx
INFO GRAPH
youth employment
f
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WELFARE ACCOMPLISHMENT IN NUMBERS
1,000,000Beneficiaries Served to date
Why you’re receiving this email...
EVENT OF THE MONTH
Ramallah Gala Dinner
Sunday, September 8, 13

111. Sunday, September 8, 13

112. Sunday, September 8, 13

113. Sunday, September 8, 13

114. Sunday, September 8, 13

115. Program
Identity
Digital
Media
Exhibitions
Field
Work
Events
Sunday, September 8, 13

116. We want to connect Palestinians and lovers of
Palestine globally with those in our land through
their beautiful tales.
Sunday, September 8, 13

117. The mood
youthful
celebrating 30th
informal
spirited
creative
engaging
digital
fun
informative
lasting
impression
Sunday, September 8, 13

118. Sunday, September 8, 13

119. key messages
hashtag reminders
Sunday, September 8, 13

120. Sunday, September 8, 13

121. Sunday, September 8, 13

122. The space
youthful
informal
spirited
creative
engaging
digital
fun
sense of
pride
Sunday, September 8, 13

123. Sunday, September 8, 13

124. ask me about
YES
Sunday, September 8, 13

125. Sunday, September 8, 13

126. Sunday, September 8, 13

127. The tragedy is not that our
aims are too high and we don’t
reach them, but that they are
too low and we do.
- Michael Angelo
#Welfare30
Youth from Burj Al Barajneh
Leave something behind for Ahmad
Sunday, September 8, 13

128. Sunday, September 8, 13

129. random acts of kindness - a Hackathon
hacks
Sunday, September 8, 13

130. Sunday, September 8, 13

131. #welfare30 #WAssaf30 #YES
Sunday, September 8, 13

132. spokesperson
briefing
• Assaf
• WA Representative
• YES Representative
Sunday, September 8, 13

133. Welfare31 - 2014
200k
100,000
95,0000
5000
likes
conversations
Alexa
Ranking
Sunday, September 8, 13

134. the planet needs more
peacemakers, healers,
restorers and storytellers.
- Dalai Lama
Sunday, September 8, 13