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Voice Mail & Call Completion Workshop Santiago, Chile - June 2008
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
Workshop Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
VM is One of the Most Frequently Used VAS ,[object Object],[object Object],[object Object],[object Object],*Comverse internal research.
Market Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Voice Mail market research by Synovate, 2008. Bob Smith  00:44 02/02/03  10:15 Jessica Grimes  01:02 02/02/03  11:20 07978 7789210  00:12 01/02/03  20:18 Options Back Inbox 12  3 New
Major Trends – Call Completion ,[object Object],[object Object],[object Object],[object Object]
Latin America – Market Status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Status and Major Trends Product Based Strategy Latin America Voice Mail ECC WHC “ A” Party Services “ B” Party Services Call Completion Strategy Europe Asia Latin America NM MCC
Latin America – Major Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regulation Environment User Behavior Call Flow
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
Methodology & Sample Size  Research Agency SMarketing, a leading research company Method CATI system interviews (to home telephone, mobile phone numbers not considered). Country Mexico Location Mexico City, Monterrey and Villahermosa Target Mobile phone owners. The interviewees were naturally random selected from 18 to 54 years old, to observe the representative user profile distribution and conformation. Language Spanish (native) Interview length 20 minutes Time period March – April 2007 Interviews Mexico City 125 Monterrey 125 Villa Hermosa 125 Interviews Full Users 75 Retrievers 75 Depositors 75 Non Users 150
Subscribers Voicemail Segments ,[object Object],[object Object],[object Object],[object Object],DEPOSITORS RETRIEVERS FULL USERS Subscribers are defined as those who use/ don’t use some aspect of voicemail … NON USERS
Preferred Method of Communication  When Can’t Get Through… Q. 7.- Which one of these statements best describes you?  -D & F- (%) 0% 20% 40% 60% 80% 100% 75* 75* 150 DEPOSITORS FULL USERS 23 21 25 43 43 44 3 3 4 9 11 7 21 23 20 Total In General, SMS is preferred over Voicemail  I prefer leaving a voicemail message over written message/ multimedia message/if I can't get through I prefer using SMS over voicemail if I can't get through I prefer using MMS over voicemail if I can't get through I know that the person I'm calling can see they have a missed call through caller ID so I Don't leave or send a message I will try to call the person again if I can't get through
Reasons for Preference Q7 More immediate Easier Less expensive Less personal More personal More reliable Don't want to  talk to machine Other Prefer  voicemail   to SMS/MMS/Mobile email Prefer  SM S  to voicemail Prefer to  call again % N=35 N=65 N=32 74 63 37 20 49 54 20 3 40 48 43 15 29 57 22 6 Voicemail values: immediate, easier, more reliable 50 53 22 19 59 63 28 3
Barriers for Depositing Voicemail Messages Q. 20. Which of the following reasons describe why you Don't LEAVE VOICEMAIL messages for others?  -R & NON- Multiple response Base: 37 41 35 38 33 40 40 31 44 46 51 44 56 52 58 Total Retriever Non User 225 75 150 Person I’m calling does not retrieve messages straight away I use another communication mechanism Don’t know who I’m leaving the message for The warning message reminds me that my call will have a cost Don’t want to speak to an answer machine Guaranteed delivery is the main barrier The regulatory message is NOT a leading barrier
Barriers for Retrieving Voicemail Messages Q. 22. Which of the following reasons describe why you Don't retrieve voicemail messages left for you?  -D & NON- Total 225  Depositor  75*  Non User 150
Increasing Deposits Willingness to leave messages if… Q. 21.-  Please use the scale below to state if you would be more or less likely to leave a voicemail message for others if…   -ALL- Be much more willing to leave the message (100) Be slightly more willing to leave the message (75) Be neither willing nor unwilling to leave the message (50) Be slightly unwilling to leave the message (25) Be much more unwilling to leave the message (0) Average rating Immediacy , guaranteed delivery & Personalization are key issues 11 5 6 5 6 4 1 2 18 10 5 7 33 24 26 29 32 62 57 58 83.13 84.33 81.4 67.53 0% 20% 40% 60% 80% 100% If you heard the phone owner name instead of the automated warning If you knew that the person you're calling will hear the message immediately  If you knew that your call will be returned If you knew that the person you're calling will receive an immediate phone warning, after leaving your  message. 375 375 375 375
Increasing Retrievals Willingness to retrieve messages if… Q. 23.- Please use the scale below to state if you would be more or less likely to retrieve a voicemail message if...  -  ALL- Pricing, ease of use & more info on voicemail are key issues 5 4 5 5 2 2 3 3 9 9 14 11 23 28 33 41 61 57 46 40 77.0 77.9 82.5 82.7 0% 20% 40% 60% 80% 100% Pricing was lower Easier to retrieve a message I had more information about the features of voicemail I had more information about the benefits of voicemail Much more likely (100) Slightly more likely (75) No more likely or unlikely (50) Slightly less likely (25) Much less likely (0) Average rating
Depositors, Retrievers and Full users are distinctive groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Depositors - Main barriers for depositing Retrievers - Main barriers for retrieving Major ways to increase penetration & usage
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
Chile – Mobile Demand ,[object Object],[object Object],[object Object],Source: LATIN AMERICA MOBILE DEMAND - June 2008, Pyramid Research
The iPhone hype ,[object Object],[object Object],[object Object],[object Object],[object Object],” Pre-iPhone Latin America: The High-End Handsets Market”, Yankee Group Research, Inc., 2007
Chile – Market Dynamics Source: LATIN AMERICA MOBILE DEMAND - June 2008, Pyramid Research MOVISTAR and EPCS are closely tied in first and second place. Claro is third and also has a lower ARPU but the introduction of the iPhone can change its position in the market.
iPhone Competition – Operators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Response to the iPhone iPhone Instinct Voyager Operator AT&T Sprint Verizon Handset vendor Apple Samsung LG Touch screen Yes Yes Yes Icon based menu Yes Yes Yes Launch Jun-07 Jun-08 Nov-07 Wi-Fi Yes No GPS Yes Yes Yes Camera 2 megapixels 2 megapixels Video recording No  Yes Yes 3G No  Yes Yes MMS No  Yes Yes Music player Yes Yes Yes Music Store iTunes Sprint Music Store V Cast music store Stereo Bluetooth No Yes Yes IM No No Yes Visual Voice Mail Yes Yes Threaded SMS Yes Yes Price $600 $299.99* $299.99
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
VM Usage and Call Completion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Voicemail Usage Segmentation - Worldwide Source: Worldwide Averages from Operators Marketing Workshops, Internal Name, 2006 No Voicemail  42% Mass  Users ~29% Light  Users ~21% Heavy  Users  8% Voicemail  Usage 3+ messages per day 0.5-3 messages per day <0.5 message per day
Latin America Voicemail Usage Segmentation Source: EPCS Voicemail statistics Non Users  51% Light Users ~34% Mass Users ~14% Heavy Users  1% Voicemail  Usage 3+ messages per day 0.5-3 messages per day <0.5 message per day
Voice Mail Revenue Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Voicemail Usage Segmentation Source: Worldwide Averages from Operators Marketing Workshops, Internal Segments Revenue Contribution Mass  Users ~52% Light  Users ~8% Heavy  Users  40% Voicemail  Revenues No Voicemail  42% Mass  Users ~29% Light  Users ~21% Heavy  Users  8%
Revenue Generation by Segment *Based on Charged seconds of usage. EPCS VM statistics.
Traffic Generation VS Revenue Generation
Revenue Generation per User *Based on Charged seconds of usage. EPCS VM statistics.
Call Generation per User *Based on Charged seconds of usage. EPCS VM statistics.
Total Revenue Generation per Segment *Based on Charged seconds of usage. EPCS VM statistics.
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
Market Segmentation – VM users Young Professionals Visual Voicemail – tech savvy, trendy, high income   Non users MCC & Notify Me - price sensitive, immediacy, A party solution Corporate Users Premium Voice Mail – efficient, multi access, immediate delivery
Segmentation based solutions Usage ARPU Segment Plan Call Completion Visual VM Goal No VM Low Youth Prepaid WHC/NM MCC “ A” Party services, price sensitivity. Light Users Low Youth Prepaid WHC/NM MCC “ A” Party services New and exciting, trendy services. Mass Market Medium Youth Prepaid WHC/NM Mass Market Medium  Young professionals Prepaid WHC/NM VM 2MMS New services that don’t require high end handsets. Make traditional services exciting and trendy, increase VM usage. Heavy Users Medium/High Youth Postpaid WHC/NM Heavy Users Medium/High Young professionals Postpaid WHC/NM 3G Mbox Loyalty, for subscribers that may want the iPhone but don’t want to switch. Heavy Users High Corporate Users Postpaid WHC/NM Client VVM Corporate solutions such as Blackberry or high end handsets like Nokia N95.
Heavy Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premium Voice Mail for Heavy Users ,[object Object],[object Object],[object Object],[object Object],[object Object]
Young Professionals – Smartphone Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Voicemail - Client Access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Client-based voicemail synchronized with the network store
Visual Voicemail - 3G Access ,[object Object],[object Object],[object Object],[object Object],[object Object],Client- free Visual Voicemail for 3G users
Visual Voicemail - Email Access ,[object Object],[object Object],[object Object],[object Object],[object Object],Messages & Notifications Delivered to Your Personal Email +972528774536 +972528774536 +972528774536 +12126458377 +972528774536 +972528774536
Mass Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Based on Charged seconds of usage. EPCS VM statistics.
Visual Voicemail - MMS Access  ,[object Object],[object Object],[object Object],[object Object],Fun, Visual, Push Experience of Voice Messages as MMS
Call Return ,[object Object],[object Object],[object Object],[object Object]
Light Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlight topics Why don’t they use Voicemail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do they do instead?
MCC Service Description Immediate, guaranteed message delivery to handset Lets callers send  expressive voice messages  to non-Voicemail subscribers
MCC Service Flow Voice Message “ Hi Mark, Michelle here, I was wondering what you are doing tonight?” Instead of network prompt, Michelle hears the MCC service prompt Voice message pushed to Mark’s handset. Receipt SMS Michelle (A Party) Mark (B Party) “ Hi, this is a new express service. Don’t hang-up, record your message now for instant delivery.” Mark plays Michelle’s voice message. Michelle is calling Mark “ Hi Mark, Michelle here, I was wondering what you are doing tonight?” Mark is unavailable & has no VM
MCC Service Flavors Flexible retrieval methods MMS SMS Michele is calling Mark, Mark is unavailable & has no VM, Michele is routed to the MCC service MMS push to handset  1 SMS notification & (free) dial-in  2
Non Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Called Service description ,[object Object],‘ A’ calls ‘B’  ‘ B’ is unreachable Once ‘B’ becomes reachable ‘ B’ is notified via SMS  about his missed calls *   Who Called on Busy is recommended when call waiting is not supported  Was looking for you 2 times, Last time at 03/012 at 09:54  Press “Send” to call This information is brought to you FREE by  John Yu Options Back Reply
Notify Me – Service Flow: Unreachable 1 Alex is calling Lynda, who is Unreachable (out of coverage, out of battery, turned off the phone) 2 The  moment Lynda becomes available, Alex gets an SMS notification: Alex Lynda ------- Lynda -------- The Number you tried to call +972548769543 is now available Press “send” to call Options  Exit
Notify Me - Service Flow: Busy Alex 1 Grandma is calling Alex, who is busy on another call (Busy, Call Waiting) 2 The moment Alex becomes available, Grandma gets an SMS notification: Grandma ------- Alex -------- The Number you tried to call +972548769543 is now available Press “send” to call Options  Exit
Case Studies WHO CALLED, NOTIFY ME, CALL RETURN
WHC&NM – Telecom Serbija Case Study for WHC & NM  Target Market: Entire network subscribers 2M Pricing: Free of charge Service Offering: ,[object Object],[object Object],[object Object],Results  ,[object Object],[object Object]
WHC&NM – Telecom Serbija VMS+WHC +NFM P ea k/hour traffic per month VMS+WHC VMS+WHC+ NFM+CM
Call Return – European Operator ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],Approach the non-Voicemail segment with new services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunity: Large non-Voicemail segment (66%)
The Solution: MMS Voice Courier Address the preferences of non-Voicemail users ,[object Object],[object Object],[object Object],Do not like Voicemail and think it is an  “Old-fashioned” service Perceive the price as too high Think it is too complicated to listen to messages ,[object Object],[object Object],[object Object],[object Object]
Target Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deactivation Analysis  For Auto-activated Users Deactivation rate grows smaller  from week to week… 2 months from service activation, 88% are still active!
Self Registration vs. Automatic Activation ,[object Object],Target the correct segments and offer them the service automatically 1.3%  of non-Voicemail subscribers enrolled to the service… While only  12%  of  Auto-activated subscribers deactivated the service Active Non-active
Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
Call Completion Presence Map  South Africa Mexico El Salvador Chile Argentina Guatemala Germany Romania Portugal Netherlands Ukraine Spain France Macedonia Czech Switzerland Colombia Nicaragua Serbia Australia Uruguay Taiwan Sweden New Zealand Russia Brazil Mozambique Nigeria Cameroon UK Italy Botswana Indonesia Malaysia Honduras Jordan Ivory Coast Morocco Rwanda Mali Hungary Peru Austria Bulgaria China Greece Croatia Albania Who Called Notify Me Multimedia Call Completion Over 250M Licenses Sold to More than  130 Customers Worldwide
Thank you Raúl Castañón Martínez PRODUCT MARKETING [email_address] www.comverse.com

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Voice Mail Strategy Chile

  • 1. Voice Mail & Call Completion Workshop Santiago, Chile - June 2008
  • 2. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 3.
  • 4. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 5.
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  • 9. Market Status and Major Trends Product Based Strategy Latin America Voice Mail ECC WHC “ A” Party Services “ B” Party Services Call Completion Strategy Europe Asia Latin America NM MCC
  • 10.
  • 11. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 12. Methodology & Sample Size Research Agency SMarketing, a leading research company Method CATI system interviews (to home telephone, mobile phone numbers not considered). Country Mexico Location Mexico City, Monterrey and Villahermosa Target Mobile phone owners. The interviewees were naturally random selected from 18 to 54 years old, to observe the representative user profile distribution and conformation. Language Spanish (native) Interview length 20 minutes Time period March – April 2007 Interviews Mexico City 125 Monterrey 125 Villa Hermosa 125 Interviews Full Users 75 Retrievers 75 Depositors 75 Non Users 150
  • 13.
  • 14. Preferred Method of Communication When Can’t Get Through… Q. 7.- Which one of these statements best describes you? -D & F- (%) 0% 20% 40% 60% 80% 100% 75* 75* 150 DEPOSITORS FULL USERS 23 21 25 43 43 44 3 3 4 9 11 7 21 23 20 Total In General, SMS is preferred over Voicemail I prefer leaving a voicemail message over written message/ multimedia message/if I can't get through I prefer using SMS over voicemail if I can't get through I prefer using MMS over voicemail if I can't get through I know that the person I'm calling can see they have a missed call through caller ID so I Don't leave or send a message I will try to call the person again if I can't get through
  • 15. Reasons for Preference Q7 More immediate Easier Less expensive Less personal More personal More reliable Don't want to talk to machine Other Prefer voicemail to SMS/MMS/Mobile email Prefer SM S to voicemail Prefer to call again % N=35 N=65 N=32 74 63 37 20 49 54 20 3 40 48 43 15 29 57 22 6 Voicemail values: immediate, easier, more reliable 50 53 22 19 59 63 28 3
  • 16. Barriers for Depositing Voicemail Messages Q. 20. Which of the following reasons describe why you Don't LEAVE VOICEMAIL messages for others? -R & NON- Multiple response Base: 37 41 35 38 33 40 40 31 44 46 51 44 56 52 58 Total Retriever Non User 225 75 150 Person I’m calling does not retrieve messages straight away I use another communication mechanism Don’t know who I’m leaving the message for The warning message reminds me that my call will have a cost Don’t want to speak to an answer machine Guaranteed delivery is the main barrier The regulatory message is NOT a leading barrier
  • 17. Barriers for Retrieving Voicemail Messages Q. 22. Which of the following reasons describe why you Don't retrieve voicemail messages left for you? -D & NON- Total 225 Depositor 75* Non User 150
  • 18. Increasing Deposits Willingness to leave messages if… Q. 21.- Please use the scale below to state if you would be more or less likely to leave a voicemail message for others if… -ALL- Be much more willing to leave the message (100) Be slightly more willing to leave the message (75) Be neither willing nor unwilling to leave the message (50) Be slightly unwilling to leave the message (25) Be much more unwilling to leave the message (0) Average rating Immediacy , guaranteed delivery & Personalization are key issues 11 5 6 5 6 4 1 2 18 10 5 7 33 24 26 29 32 62 57 58 83.13 84.33 81.4 67.53 0% 20% 40% 60% 80% 100% If you heard the phone owner name instead of the automated warning If you knew that the person you're calling will hear the message immediately If you knew that your call will be returned If you knew that the person you're calling will receive an immediate phone warning, after leaving your message. 375 375 375 375
  • 19. Increasing Retrievals Willingness to retrieve messages if… Q. 23.- Please use the scale below to state if you would be more or less likely to retrieve a voicemail message if... - ALL- Pricing, ease of use & more info on voicemail are key issues 5 4 5 5 2 2 3 3 9 9 14 11 23 28 33 41 61 57 46 40 77.0 77.9 82.5 82.7 0% 20% 40% 60% 80% 100% Pricing was lower Easier to retrieve a message I had more information about the features of voicemail I had more information about the benefits of voicemail Much more likely (100) Slightly more likely (75) No more likely or unlikely (50) Slightly less likely (25) Much less likely (0) Average rating
  • 20.
  • 21. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 22.
  • 23.
  • 24. Chile – Market Dynamics Source: LATIN AMERICA MOBILE DEMAND - June 2008, Pyramid Research MOVISTAR and EPCS are closely tied in first and second place. Claro is third and also has a lower ARPU but the introduction of the iPhone can change its position in the market.
  • 25.
  • 26. Response to the iPhone iPhone Instinct Voyager Operator AT&T Sprint Verizon Handset vendor Apple Samsung LG Touch screen Yes Yes Yes Icon based menu Yes Yes Yes Launch Jun-07 Jun-08 Nov-07 Wi-Fi Yes No GPS Yes Yes Yes Camera 2 megapixels 2 megapixels Video recording No Yes Yes 3G No Yes Yes MMS No Yes Yes Music player Yes Yes Yes Music Store iTunes Sprint Music Store V Cast music store Stereo Bluetooth No Yes Yes IM No No Yes Visual Voice Mail Yes Yes Threaded SMS Yes Yes Price $600 $299.99* $299.99
  • 27. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 28.
  • 29. Voicemail Usage Segmentation - Worldwide Source: Worldwide Averages from Operators Marketing Workshops, Internal Name, 2006 No Voicemail 42% Mass Users ~29% Light Users ~21% Heavy Users 8% Voicemail Usage 3+ messages per day 0.5-3 messages per day <0.5 message per day
  • 30. Latin America Voicemail Usage Segmentation Source: EPCS Voicemail statistics Non Users 51% Light Users ~34% Mass Users ~14% Heavy Users 1% Voicemail Usage 3+ messages per day 0.5-3 messages per day <0.5 message per day
  • 31.
  • 32. Voicemail Usage Segmentation Source: Worldwide Averages from Operators Marketing Workshops, Internal Segments Revenue Contribution Mass Users ~52% Light Users ~8% Heavy Users 40% Voicemail Revenues No Voicemail 42% Mass Users ~29% Light Users ~21% Heavy Users 8%
  • 33. Revenue Generation by Segment *Based on Charged seconds of usage. EPCS VM statistics.
  • 34. Traffic Generation VS Revenue Generation
  • 35. Revenue Generation per User *Based on Charged seconds of usage. EPCS VM statistics.
  • 36. Call Generation per User *Based on Charged seconds of usage. EPCS VM statistics.
  • 37. Total Revenue Generation per Segment *Based on Charged seconds of usage. EPCS VM statistics.
  • 38. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 39. Market Segmentation – VM users Young Professionals Visual Voicemail – tech savvy, trendy, high income Non users MCC & Notify Me - price sensitive, immediacy, A party solution Corporate Users Premium Voice Mail – efficient, multi access, immediate delivery
  • 40. Segmentation based solutions Usage ARPU Segment Plan Call Completion Visual VM Goal No VM Low Youth Prepaid WHC/NM MCC “ A” Party services, price sensitivity. Light Users Low Youth Prepaid WHC/NM MCC “ A” Party services New and exciting, trendy services. Mass Market Medium Youth Prepaid WHC/NM Mass Market Medium Young professionals Prepaid WHC/NM VM 2MMS New services that don’t require high end handsets. Make traditional services exciting and trendy, increase VM usage. Heavy Users Medium/High Youth Postpaid WHC/NM Heavy Users Medium/High Young professionals Postpaid WHC/NM 3G Mbox Loyalty, for subscribers that may want the iPhone but don’t want to switch. Heavy Users High Corporate Users Postpaid WHC/NM Client VVM Corporate solutions such as Blackberry or high end handsets like Nokia N95.
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  • 52. MCC Service Description Immediate, guaranteed message delivery to handset Lets callers send expressive voice messages to non-Voicemail subscribers
  • 53. MCC Service Flow Voice Message “ Hi Mark, Michelle here, I was wondering what you are doing tonight?” Instead of network prompt, Michelle hears the MCC service prompt Voice message pushed to Mark’s handset. Receipt SMS Michelle (A Party) Mark (B Party) “ Hi, this is a new express service. Don’t hang-up, record your message now for instant delivery.” Mark plays Michelle’s voice message. Michelle is calling Mark “ Hi Mark, Michelle here, I was wondering what you are doing tonight?” Mark is unavailable & has no VM
  • 54. MCC Service Flavors Flexible retrieval methods MMS SMS Michele is calling Mark, Mark is unavailable & has no VM, Michele is routed to the MCC service MMS push to handset 1 SMS notification & (free) dial-in 2
  • 55.
  • 56.
  • 57. Notify Me – Service Flow: Unreachable 1 Alex is calling Lynda, who is Unreachable (out of coverage, out of battery, turned off the phone) 2 The moment Lynda becomes available, Alex gets an SMS notification: Alex Lynda ------- Lynda -------- The Number you tried to call +972548769543 is now available Press “send” to call Options Exit
  • 58. Notify Me - Service Flow: Busy Alex 1 Grandma is calling Alex, who is busy on another call (Busy, Call Waiting) 2 The moment Alex becomes available, Grandma gets an SMS notification: Grandma ------- Alex -------- The Number you tried to call +972548769543 is now available Press “send” to call Options Exit
  • 59. Case Studies WHO CALLED, NOTIFY ME, CALL RETURN
  • 60.
  • 61. WHC&NM – Telecom Serbija VMS+WHC +NFM P ea k/hour traffic per month VMS+WHC VMS+WHC+ NFM+CM
  • 62.
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  • 66.
  • 67. Deactivation Analysis For Auto-activated Users Deactivation rate grows smaller from week to week… 2 months from service activation, 88% are still active!
  • 68.
  • 69. Introduction Market Status and Major Trends VM Market Research Chile market analysis VM Usage Analysis Analysis and recommendations Case studies Business Case Summary/Q&A
  • 70. Call Completion Presence Map South Africa Mexico El Salvador Chile Argentina Guatemala Germany Romania Portugal Netherlands Ukraine Spain France Macedonia Czech Switzerland Colombia Nicaragua Serbia Australia Uruguay Taiwan Sweden New Zealand Russia Brazil Mozambique Nigeria Cameroon UK Italy Botswana Indonesia Malaysia Honduras Jordan Ivory Coast Morocco Rwanda Mali Hungary Peru Austria Bulgaria China Greece Croatia Albania Who Called Notify Me Multimedia Call Completion Over 250M Licenses Sold to More than 130 Customers Worldwide
  • 71. Thank you Raúl Castañón Martínez PRODUCT MARKETING [email_address] www.comverse.com