2. iPura®
builds in controls from the start
to increase value & protect your brand
iPura®
assures product safety
and quality by executing
extraordinary precautions and
controls - from raw material
through product delivery.
Water quality
Feed quality
Hatcheries
Grow out ponds & reservoirs
Processing plant
Live wells
Bleeding
Filleting
Trimming
Inspection
iPura®
organic clean-step
Primary packaging &
labeling
Fresh / freezing
Secondary packaging &
labeling
Shipping
Cold storage
Distribution
Retail
Consumer
3. iPura Tilapia
Cleaner Tastes Better
Value Points
• Premium Quality and Taste = Repeat
Customers
• Nitrogen frozen = fresher than fresh
• Defrosts Faster
• Protects Brand Reputation
• Sustainable
• Proactive approach to Food Safety
• Chlorine Free
3
Distribution Controls
• Traceability
• Temperature monitoring
• Insured against recall and
regulatory intervention
4. iPura Tilapia
Cleaner Tastes Better
! Production Controls
• Oversight at farm level to ensure consistency, integrity and
traceability of raw materials
• Full time on-site food safety and quality assurance team
• On-site microbiologist for continual product and environmental
testing and validation
• Organic microbial clean step ~ no chlorine
• IVP pouches for protection against cross contamination
• Nitrogen Frozen to ensure product integrity and organoleptics
4
6. iPura®
A Science-Based Program
Patented non-thermal technology developed in
association with Idaho State University
Organic antimicrobials, FDA approved for seafood
Delivery systems and hardware developed by Jet
Propulsion Laboratory engineers
Over 20,000 tests in R&D
Over 5,000 field confirmation tests
National Food Labs – nutritional values unchanged
For fresh product and product intended to be frozen
7. Research
20 PhD’s & 500 Technicians
• Hatchery
• Feed
• Grow-out
• Processing
Fish are a product of what
they eat, the water they live in,
the way they are processed
and handled
9. PCR
Pathogen Detection
High Pressure Liquid
Chromatography (HPLC)
Detects Chemotherapeutics
Gas Chromatography
Mass Spectrometry
(GC-MS)
detects pesticides,
heavy metals
10. U.S. Dept. of Agriculture National Organic list:
Federal Register Vol. 71 No. 175 7CFR part
205:
Section 205.605 Nonagricultural synthetic substances
allowed as ingredients in or on processed products
labeled as “organic” or “made with organic”
Organic