AdMonsters 2013 Events & Sponsorships

AdMonsters provides unparalleled We look forward to working in part-
access to a close-knit community nership with you to build marketing
of digital media and advertising and sponsorship programs that
technology decision-makers from meet your marketing goals and
around the globe. your budget.

AdMonsters | Screens | OPS | OPS Markets | OPS Mobile | OPS TV | Publisher Forum

Introduction to
new technology platforms and build

AdMonsters
relationships. Today’s expanding
ecosystem now includes publishers
and content creators, agencies,
SSPs, DMPs, DSPs, RTB and service
a dMonsters has been an invaluable partner for The Media
Trust since our inception. Their conferences connect
us with the community of digital media decision-makers in a
uniquely valuable way. AdMonsters’ content programs have
AdMonsters is the global leader in providers, technology and platform
proven to be a great avenue to drive industry discussion
providing strategic insight on the developers, advertising networks,
and have helped us further carry our message throughout
future of digital media and advertising brands and investors.
the display and mobile ad ecosystems.
technology through conferences, our
Chris Olson
web site, research and consulting This vibrant community is forward-
CEO, The Media Trust
services. We offer unparalleled in- looking and results-oriented. Their
person experiences and unique, success depends on strategic insights
high quality online content focused about technology and monetization,
on media operations, monetization, and the exchange of actionable peer-
technology, strategy, platforms and to-peer best practices. AdMonsters Click to see AdMonsters in action
trends. AdMonsters is the meeting has built its reputation on providing
place for this dynamic and expanding objective editorial leadership based
community to connect, gain insight, on deep, real world expertise. We
develop best practices and exchange have continued to evolve our editorial
thought leadership. strategy to address the changing
needs of the market and as a result,
Founded in 1999, AdMonsters began AdMonsters has attracted a highly
serving the advertising operations focused audience who is at the
professional through live media and forefront of the industry, and leading
its online community. In the early marketing partners have found
days of online media, this community AdMonsters to be a powerful channel
was comprised largely of operations to reach these decision makers.
professionals at online publishers Today, our portfolio of integrated
and advertising technology providers. media solutions includes industry
AdMonsters actively fostered this leading live events, our innovative
community and provided a forum Connect content solutions, email
to share best practices, explore marketing programs and more.

2

Audience
>29,000 100,000 23,400 14,000 3,000 3,500 6,000
Over the past decade, the
role of advertising operations
has grown in importance
as digital media companies
have realized the promise of
Monthly Monthly Twitter Registered Annual Facebook Newsletter
leading edge technologies Uniques Pageviews Followers Online Conference Likes Subscribers
and streamlined operations Members Attendees
to increase revenue and

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profitability. In 2005,

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AdMonsters led the call for

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media companies to elevate The global AdMonsters Community represents
Global Reach

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the ad operations role to executive and management level buyers and
Americas 62%

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the VP level. Today, “ops” influencers from across the digital media landscape,
Europe 25%

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is no longer just about ad including:
Asia 10%

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operation – OPS leaders now
Other 3%

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find themselves in roles such
Agencies

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as general management,
Brands

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Chief Revenue Officer,
Publishers

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Chief Digital Officer and

a
Broadcast Networks

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even CTO, reporting directly
Ad Networks dMonsters kicks ass! The target audience

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to CEO’s and Presidents.
Ad Exchanges is spot on – you always end up having a

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The AdMonsters audience
Mobile Content Creators great time and building strong and valuable

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now represents a global
App Developers relationships. We spend the majority of our

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community of top-level digital
Service Firms events budget here as we believe we get the
media decision makers
Advertising Technology & Infrastructure Providers biggest bang for our buck.
who are using cutting-edge
Cable & Telecom Providers
practices in technology and
Analytics & Research Firms Sorosh Tavakoli
operations to strategically
Founder & CEO, Videoplaza
drive their businesses and
maximize revenues.

3

AdMonsters’ Partners Represent Industry Leaders:

As a service provider in the
world of digital media, you
know how important it is to
engage with your customers
and prospects at all levels to
uncover the decision makers.
Revenue and operations
executives, their teams and
digital CTO’s, CIO’s, CDO’s
and CMTO’s are all constantly
engaged in evaluating new
platforms, technologies and
service providers. They are
influential in initiating change
and can become a valuable
internal sales force for you.
AdMonsters creates uniquely
engaging experiences with
the quality of content that not
only attracts industry leaders
with purchasing power but
also the leading technology
and service providers.

5

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..March 3-6 | Sonoma
June 2-4 | Berlin
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August 18-21 | Boulder
November 10-13 | Scottsdale

senior leaders in digital publishing

Connect. Share. focused on revenue and monetization
strategy, ad operations and technol-
Who Attends the Publisher Forum?

Innovate. Grow. ogy leadership. Participants gather at Attendance is limited to individuals at online publishing/media compa-
an attractive offsite venue for three nies whose role is focused on monetization strategy, advertising opera-
AdMonsters started in 1999 with our days of in-depth, peer-to-peer dis- tions or technology leadership.

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first Publisher Forum, and this remains cussions, closed-door sessions and

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our flagship conference for online networking. Sessions are focused on Titles: Companies:

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publishers. With a consistently sold developing actionable solutions and

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out attendance, the conference is lim- best practices in response to today’s SVP Operations Facebook

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ited to just one hundred of the most digital media challenges. CRO ESPN

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Director/VP Ad Operations Cox Media

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VP Mobile Operations CNBC

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VP Sales Operations Expedia

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CTO The New York Times

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CIO Walt Disney Group

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VP Sales IGN

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Editor in Chief Fast Company

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Director of Ad Technology Crain Communications

a ..
Director of Digital Advertising

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Conde Nast

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dMonsters creates deep, collaborative nd insightful
a
Sales Operations Manager Gannett
events that consistently attract and influence ad
VP Content NBCi
operations decision makers. They are a ‘must buy’ for Adobe
VP Technology The Weather Channel
Auditude.
Chief Product Officer Discovery
Adobe

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Sample Topics:

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The strategic role of Ad Operations

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Technology selection, implementation, integration

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Reporting data integration and reconciliation

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Audience targeting, tag, and pixel management

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Yield, revenue and inventory management
Because of the Publisher’s Forum exclusive attendance and intimate setting, Mobile ad models and technology
it provides sponsors unique access to those senior-level decision makers Video ad models and technology
who most directly influence the vendor selection process. Organizational structure and staff development
6

Platinum
Sponsorship
Ruby
Sponsorship

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Emerald
Sponsorship
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Gold
Sponsorship
60 Minute Full Group
Presentation to Full

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Audience 20 Minute Full Group

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Presentation to Full
Audience

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(2) 45 Minute Breakout (2) 45 Minute Breakout Presentation to Full (2) 45 Minute Breakout
Sessions Sessions Audience Sessions

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Keynote Attendance

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Keynote Attendance

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Keynote Attendance

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Keynote Attendance

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4 Conference Passes for 3 Conference Passes for 3 Conference Passes for 3 Conference Passes for
Staff Staff Staff Staff

.. .. .. ..
Participation in Sunday Participation in Sunday Participation in Sunday Participation in Sunday
Night Reception Night Reception Night Reception Night Reception

.. .. .. ..
Participation in “Speed- Participation in “Speed- Participation in “Speed- Participation in “Speed-
dating” dating” dating” dating”

Logo displayed on-site & Logo displayed on-site & Logo displayed on-site & Logo displayed on-site &

.. .. .. ..
on admonsters.com event on admonsters.com event on admonsters.com event on admonsters.com event
page page page page

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Distribution of marketing Distribution of marketing Distribution of marketing Distribution of marketing
materials materials materials materials

Name, Title, Company Name, Title, Company Name, Title, Company Name, Title, Company

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Sunday Night
Reception
Sponsorship

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Wifi
Sponsorship
2 Conference Passes Silver
for Staff (if purchased
Sponsorship

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as stand alone, one if
Bronze
Sponsorship
purchased as an add-on)

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3-5 Minute Introduction at 2 Conference Passes for

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Sunday Night Reception Staff

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Sponsorship of the Open Customizable log-in 2 Conference Passes for
Bar (2 Hours) experience for users Staff 1 Conference Pass for Staff

.. .. .. ..
Participation in Sunday Participation in Sunday Participation in Sunday Participation in Sunday
Night Reception Night Reception Night Reception Night Reception

Participation in “Speed- Participation in “Speed- Participation in “Speed- Participation in “Speed-
dating” dating” dating” dating” (no designated

.. .. .. ..
table, ability to walk
around the room)

Exclusive Branding at Logo displayed on-site & Logo displayed on-site & Logo displayed on-site &

.. .. .. ..
Sunday Night Reception on admonsters.com event on admonsters.com event on admonsters.com event
page page page

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Distribution of marketing Distribution of marketing Distribution of marketing Distribution of marketing
materials materials materials materials


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o PS takes you to the heart of the digital industry,

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exploring current and future trends in a lively and

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informed way – not to be missed for those wanting to stay

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ahead of the curve.
April 23 | London
September 26 | New York Helen Cliﬀord-Jones
October 17 | Germany Managing Director UK/VP of Sales EMEA, Maxiﬁer

Digital Done Right: The Only Conference
for Digital Media Strategists
OPS brings together digital media management capabilities, as well
leaders who understand digital as new models such as branded/
done right by focusing on the sponsored content and audience-
companies and people who are based inventory valuation to
leading the way in digital. Brands maximize revenue. OPS features the
and agencies are looking to Demand largest, most successful web brands
Side Platforms (DSPs), Programmatic alongside hot young companies
Buying / Real Time Bidding (RTB) with cutting edge solutions and
and next-generation agency trading technologies who are leading the way.
desks to more efficiently buy the Top publishers like The Atlantic, New
audiences advertisers want to reach. York Media and Funny or Die will share At OPS, connect with the decision makers and
Publishers are automating workflow ideas with leading digital agencies key influencers from across the digital media
and developing advanced yield such as LBi US and Razorfish. ecosystem who understand digital done right.

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Who Attends OPS? Titles: Companies Sample Topics:

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SVP Publisher Services Condé Nast Branded content

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OPS NY attracts a wide range of Sr. Mgr. Business Development Coca Cola Evolution of agency trading desks

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digital media leaders from across the Global Head of Digital Dow Jones Programmatic premium

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ecosystem, including online publisher Sr. Dir of Ad Operations Google Data as currency

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and agencies, brands, ad networks, Ex Dir Digital Operations IDG Multi-platform digital video strategy

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exchanges and technology and Dir Product Kellogg’s Responsive design

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service providers. Assoc Dir Global Digital Strategy NBCi Brand safety
VP Ad Ops The New York Times
VP Media Sales Pubmatic
VP Digital Ad Products Zenith Optimedia
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Who Attends OPS Markets?
OPS Markets brings together online
media buyers and sellers who are
April 4 | New York
building the next generation digital
media marketplace and the trading

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infrastructure for online advertising

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now and into the future.

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Titles:

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VP Platform Solutions

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VP Sales

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VP Product Development

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CEO

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EVP

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Inventory & Yield Analytics Mgr

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VP Strategy

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VP Yield Management

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Dir Advertising Operations
Revenue Solution Manager
Dir. Tech Strategy

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VP Sales Operations

Building the Data-Driven Digital Ad Market

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Companies:

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Google

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Bizo

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More and more online advertising world, deal with concepts such as Sample Topics:

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Buzz Media

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is bought and sold in automated private exchanges and programmatic Audience targeting

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Casale

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market environments. OPS Markets premium, and how to work with 3rd Private exchanges

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Media

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is a unique, one-day conference for party data providers, implement re- Data buying and selling
ESPN

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digital advertising leaders focused on targeting strategies and connect Standardization

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Isocket

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operational excellence in this data- the dots between DSPs and SSPs. Exchanges

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Jumpstart Automotive

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driven, programmatic marketplace. OPS Markets focuses on how digital DSPs

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MediVest

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OPS Markets will explore how to advertising leaders and operations Real time trading
NBC Universal

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realize the revenue potential of professionals are responding Data beyond display/DMP as OS
Omnicom Media

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publisher data, understand campaign to the continued growth of the Programmatic premium
PubMatic

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and inventory management in an RTB programmatic market. Brand safety
SocialVibe

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Washington Post Digital
Yume
Be part of OPS Markets to connect with the decision makers who are leveraging RTB, DSPs, SSPs, DMPs and data Tribune Company
solutions to maximize online advertising revenue in a market-driven environment. Undertone Networks
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Who Attends OPS?
OPS Mobile is an open door event. The event is
not exclusive to ad operations professionals but is
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July 18 | New York

open to everyone in the industry who is involved
in developing, distributing or monetizing mobile
Build the Mobile Future content. Typical attendees are VPs, directors
and senior managers from across the mobile

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Mobile is redefining the web and the growth in advertising ecosystem.

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mobile traffic has exploded. The landscape now

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includes a much broader and more complex Titles:

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world of connected devices: smartphones, Head Mobile

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tablets, network game consoles and connected VP Ad Operations

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TV’s. Companies focused on buying, selling and Co-Director Mobile Development

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delivering advertising across the mobile internet CEO, Head of Product

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need new monetization strategies and to develop VP Media Operations

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best practices for operational excellence in a world Dir Mobile Partnerships

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of connected devices. OPS Mobile will focus on the SVP Mobile

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exchange of ideas, experiences and best practices Sr. Director Ad Sales
with expert-led sessions on mobile advertising, VP Global Strategy

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payments, platforms and technologies. Mobile Platforms

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VP Digital Ad Products

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Sample Topics:

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Companies

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The branded app

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Bloomberg

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Tablets -- the new frontier

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WebMD

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Mobile privacy
CNN

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The future of buying mobile
Cox Digital

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RTB and mobile
Discovery Communications

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The future of mobile publishing
Google

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Everyday Health

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The explosion of mobile platforms means that JiWire

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companies focused on buying, selling and Amobee

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delivering online advertising across the mobile Jumptap

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internet need to be at OPS Mobile. MediaVest

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NEO@Ogilvy

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AOL
Turner Broadcasting
360i
NBC Universal
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.. July 18 | New York

Building the Future
of TV and Video
Television is being re-built from
the bottom up. As viewers demand
freedom from the old models of video
distribution, connected TV and online
video is leapfrogging “linear” and
“video” to become the fully digital,
truly connected media platform
of the future – and it’s happening
now. OPS TV will explore cutting
edge techniques and emerging best
practices in online video advertising, Who Attends OPS TV?
connected TV, video infrastructure, OPS TV brings together the TV and cable network executives, video monetization strategists, video content creators,

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in-stream video and much more. technology platform innovators and distributors who are building the future of TV.

Become part of OPS TV to connect with
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Titles:
SVP Branded Entertainment ..
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Chief Product Officer
SVP Digital Distribution ..
.. CTO
CEO

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the global community of operations,
Dir Advanced Video Dir Ad Operations VP Digital Advertising Solutions.

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monetization and technology experts
SVP Revenue Strategy Head of Monetization Platforms

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who are building the the future of TV

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and video.
Companies: Fox Comcast Cable

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ESPN MEC Global Adobe

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Discovery MTV Networks A&E Television,

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NBC Universal Sony Pictures Bloomberg

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CBS TimeWarner Cable NE@Ogilvy

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Adap.TV Turner Broadcasting Starcom MediaVest

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EA Viaco

Sample Topics: Video on demand Monetizing the stream
Video ad buying Buying TV in a digital world Digital video syndication
Video discovery & distribution Social TV
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Monetize the Multi-Screen Future
There are more rich media enabled screens in our hands than
ever before. The popularity of smartphones, tablets and con-
nected TVs – not to mention digital signage and other plat-
forms – has radically altered the consumer media consumption

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model. The digital media industry must react to this change
in consumer behaviour to ensure that we have the measures,
infrastructure and framework in place to effectively develop
and monetise this growing and lucrative market. Whether your
November 20 | London
primary focus is smartphones, mobile, tablets, connected TV
or other devices, at Screens, attendees will learn cutting edge
Who attends Screens?
techniques and best practices from industry leaders.

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AdMonsters Screens is the only conference for smart-screen media strategists, op-

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erations, technology and revenue leaders from mobile publishers, digital TV content
Sample Topics:

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and distribution, agencies, brands, mobile advertising networks, mobile developers,

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advertising technology, infrastructure and the hot new entrepreneurs with the most
Augmented Reality
cutting edge technologies for mobile and digital video and TV.

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In game messaging

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Evolving revenue strategies to multiple screens
Titles: Companies:

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Transcending the screen to focus on the consumer

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Head of Digital Operations BBC

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VP Sales BksyB

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Managing Director Viacom

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Head of Platform Developmen Telegraph Media Group

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As demand for content on the move has increased, so has CEO CBS Interactive

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the opportunity for the screens-savvy marketer and publisher. Sr. Dir of Ad Ops Unruly Media
Join us at Screens to reach the leaders in multi-screen digital Ad Operations Manager Zeebox
media. Dir of Publisher Sales Screach
Sr. Campaign Manager Taboola

13

Keynote
Sponsor
Partner

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Sponsor
Panel

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10 Minute Full Group Sponsor Wrap Breakfast/
Presentation Prior to
Party Lunch

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Keynote Address

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Sponsor

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Presentation

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3 Conference Passes 30-40 Minute Shared

.. .. ..
for Staff 3 Conference Passes Topical Conversation,
for Staff Full Group Exposure 5 Minute Full Group

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Toast 2-3 Minute Full Group
1 Pass for VIP Client 3 Conference Passes Thank You (During

.. .. .. .. ..
1 Pass for VIP Client
or Prospect for Staff Lunch)
or Prospect
2 Hour Open Bar 3 Conference Passes

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for Staff
Ownership of Ownership of Shared Branding on Create Specialty Breakfast & Lunch

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Branding on Stage Branding on Stage Stage Cocktail Brought to you by
for Keynote they are for Keynote they are Exclusive Branding of Ownership of Lunch

.. .. .. .. ..
sponsoring sponsoring Wrap Party Branding
1 Pass for Staff 1 Pass for Staff

Logo displayed Logo displayed Logo displayed Logo displayed Logo displayed
on-site & on on-site & on on-site & on on-site & on on-site & on

.. .. .. .. ..
admonsters.com
admonsters.com
admonsters.com
admonsters.com
admonsters.com

event page event page event page event page event page

.. .. .. .. ..
Distribution of Distribution of Distribution of Distribution of Distribution of
marketing materials marketing materials marketing materials marketing materials marketing materials

Name, Title, Company Name, Title, Company Name, Title, Company Name, Title, Company Name, Title, Company

14

Networking
Lounge

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2 to 3 Conference
Demo
Pod

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Passes for Staff
Wi-fi
Sponsor

.. .. ..
Couches 2 Conference Passes
for Staff
Refreshment

.. ..
Access to a “highball
Charging station or
plugs for laptops, or
table”
2 Conference Passes
Sponsor

.. .. ..
cell phones Sponsor brings ipad Customizable log-in

Supporting

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or computer or tv experience for users
monitor to show
Sponsorship

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A “sponsor created product Participation in 1 Conference Pass for

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video” that plays Sunday Night Staff
Demo pod only
only during lunch, Reception
available during
networking breaks Ownership of

.. .. .. ..
networking breaks/
etc. Participation in Speed Branding in 1 Conference Pass for
lunch
Dating Refreshment Area Staff

Logo displayed Logo displayed Logo displayed Logo displayed
on-site & on on-site & on on-site & on on-site & on

.. .. .. ..
admonsters.com
admonsters.com
admonsters.com
admonsters.com

event page event page event page event page

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Distribution of Distribution of Distribution of Distribution of
marketing materials marketing materials marketing materials marketing materials


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global conferences
In addition to our core coverage of the US, UK and Europe, AdMonsters hosts conferences
around the world in key high-growth digital media markets: Australia, Singapore, Brazil and the
Middle East. AdMonsters Global events provide an entry point for participants from across the
online media industry in these emerging markets to join the world-wide AdMonsters network of
industry leaders. Our Global events follow the same AdMonsters core values of Focus, Quality
and Community to provide a uniquely valuable forum where industry experts lead the sessions
and create an open dialogue amongst participants. AdMonsters events enable participants to
stay ahead of the curve with everything they need to know including the strategic role of ad
operations, audience targeting, yield and inventory management and more.
AdMonsters global conferences in the Australia, Singapore,
Brazil and the Middle East are key opportunities to engage
Attendees:
leaders in online media and support your business
Attendees are vetted to ensure that the audience is comprised of senior leaders in digital
development goals in your target markets around the
operations, technology, media, publishing, monetization and strategy from across the digital
globe.
media ecosystem.

Platinum
Sponsorship Gold
..
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Sponsorship Silver

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60 Minute Full Group Presentation to Full
Audience
Sponsorship

.. .. ..
(2) 45 Minute Breakout Sessions (2) 45 Minute Breakout Sessions

.. .. ..
Keynote Attendance Keynote Attendance

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4 Conference Passes for Staff
Participation in Sunday Night Reception
..
..
..
..

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Participation in “Speed-dating” Participation in “Speed-dating” Participation in “Speed-dating”

.. .. ..
Logo displayed on-site & on Logo displayed on-site & on Logo displayed on-site & on
admonsters.com event page

Distribution of marketing materials Distribution of marketing materials Distribution of marketing materials
Name, Title, Company, Postal Address Name, Title, Company, Postal Address Name, Title, Company, Postal Address

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The AdMonsters community is constantly looking

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AdMonsters Connect offerings include: Sample AdMonsters Connect customers:

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for more in-depth analysis, insight, original
Articles and Interviews: Independent editorial
research and thought-leader interviews to stay at
coverage of key technical topics and players

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the forefront of the industry. At the same time, our
in the industry
partners want to foster conversation and engage
Webinars: Editorially driven webinars on impor-
the community through original content. With
tant industry topics

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AdMonsters Connect, we have created a suite of
Playbooks: Independent editorial coverage of
unique, sponsored content solutions designed to
best practices for specific processes, proce-

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address both demands, by creating more original,
dures, and areas of technology
editorially-driven content while and supporting our
Technology Spotlights: Comparative features

..
partner’s goals around customer engagement.
covering key ad ops and technology solutions
Research Reports: Audience-driven indepen-
AdMonsters Connect gives you the opportunity to
dent research
engage the AdMonsters community in between
Custom Content Solutions
events and tie your brand to relevant, high-quali-
ty content while supporting your brand aware- AdMonsters Connect content will appear on admon-
ness and lead generation goals. With this unique sters.com and in our email newsletters as part of

program we consult with you to determine your our ongoing content stream. Content created as
content marketing goals, and then we create part of an AdMonsters Connect program can also
original, objective, top-quality content with your be integrated into your own marketing and PR
sponsorship attached. plans.

a dMonsters Connect is a great match for Rocket Fuel’s Audience Accelerator product. The AdMonsters community represents
the real rocket scientists in digital media, and they are exactly who we are looking to connect with. We’re excited to be
working with AdMonsters to help foster the conversation around advanced targeting, audience extension and how big data can
drive effectiveness at scale for publishers and networks.
Paul Wenz
VP, Business Development, RocketFuel

17

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Example One-month Connect sponsorship package

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2 hour AdMonsters Connect strategy session + content strategy report

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2 original editorial articles

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2 original editorial interviews with industry leaders

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1 Tech Spotlight
1 Topic Channel
1 month website advertising

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1 month newsletter advertising

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Example Three-month Connect sponsorship package

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full day AdMonsters Connect strategy session + content strategy report

..
4 original editorial articles

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4 original editorial interviews with industry leaders

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1 Tech Spotlight

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1 Connect Playbook
2 Topic Channel
3 months website advertising
3 months newsletter advertising

Pricing: $10,000/month minimum. Final pricing will depend upon actual
program elements selected.

Connect packages can also include other custom elements. AdMonsters
will work with you to create a Connect package tailored to your goals and
budget. Please contact your account executive for details.

o penX is excited to connect with the AdMonsters
community by sponsoring insightful, original and
relevant content.
Paul Martecchini
Head of Marketing, OpenX

18

.com
Because digital media leaders need in-depth in-
sights, peer to peer perspective and an active pro-
fessional community to advance their businesses
and succeed in their careers, admonsters.com

has developed a focused editorial approach to
meet their needs. Our mission is to provide ob-
jective, actionable analysis focused on monetiza-
tion, operations, technology and strategy for these
decision-makers. admonsters.com provides a mix
of editorial analysis, though-leader interviews, con-
tributed expert commentary, original research and
active discussion forum that enables them to stay
at the forefront of this highly dynamic industry and
exchange ideas.

Community and Membership

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The AdMonsters community uses the site in several
Topic Channels Sample admonsters.com Content Topics:

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ways. We offer fresh, daily news analysis and expert

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commentary via the AdMonsters blog and weekly
In addition to covering the most pressing issue Advertising technologies

..
content through the AdMonsters Newsletter. The
of the day via the blog, admonsters.com gives Ad exchanges

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AdMonsters community actively engages with each
readers the ability to research and navigate Real time bidding (RTB)

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other through the Discussion Forum, and our Job
content organized by the most important topics Mobile advertising

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Board provides the community a very useful tool to
in digital media and advertising technology Location-based advertising

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recruit highly specialized talent.
through our Topic Channels. Topic channels Big data & analytics

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aggregate all AdMonsters event information and Rich media

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For those who wish to go deeper, AdMonsters
website content around that topic, along with Social media advertising

..
Membership offers more in-depth content and
links to other resources around the web. Video advertising

..
premium features. AdMonsters membership gives
Inventory and yield management

..
its users access to content from all of our events,
Marketers can access this highly qualified and Programmatic premium
including those that a user may have not attend-
engaged audience of more than 29,000 unique Brand safety
ed, access to video interviews of industry thought
monthly visitors to the site via several online Data
leaders, research and full access to the member-
advertising and sponsorship opportunities. Privacy
ship database.

19

Advertising and Sponsorship Opportunities
Display Advertising Sidebar above the fold - “Large Rectangle”
Ads on admonsters.com are strictly limited and strategically placed, ensuring that your message Dimensions: 300 X 250 (IAB standard)
gets seen by the thousands of digital media leaders.

Pricing: Display campaigns run for two week flights for a flat fee of $1800. A maximum of
four advertisers run at any one time. Please note that all web site advertising is run on a
tenancy basis and there is no guarantee on specific impressions, user reach or click volume.

Email Newsletter Advertising
AdMonsters distributes a weekly email newsletter that provides hand-selected stories to an
audience of over 6,000 active subscribers. Articles come directly from the admonsters.com
editorial team. Each newsletter features an exclusive advertising sponsor with a 728 X 90
leaderboard ad at the top.

Pricing: $1000 per week

Header above the fold - “Leaderboard”
Dimensions: 728 X 90 (IAB Standard) Specifications:
File size: Up to 45Kb
File types supported: Static images (PNG), Flash (SWF) must be accompanied by a back up gif.
Maximum animation: Total 15 seconds including looping (maximum 3 loops) Sound is not allowed, user-initiated or otherwise

Channel & Section Sponsorships

Advertisers may link their brand to a specific topic or editorial coverage
area via special section or channel sponsorships. We will completely skin a
section of our site with your company’s branding, and you will “own” the ad
..
..
Includes:

A completely customized channel and all content within that channel
Ad units within that section (leaderboard and large rectangle ad unit)

positions on the page for the duration of your sponsorship. Pricing: $8500 per month; minimum commitment of one month

AdMonsters also offers custom content to complement your online advertising and sponsorship program. Contact your account executive for more details
and please consult the Connect section which details several content-oriented opportunities.

20

AdMonsters is proud to partner with Acceleration, Clients:
the leading specialist provider of consulting
services in digital media, to offer a wide range
We have delivered strategies, implemented and
integrated solutions and continue to deliver
t he AdMonsters Professional

.. ..
Services Team was great.
of consulting solutions. By combining our ongoing service to the best know brands in digital

.. ..
During a four week engagement,
industry knowledge with Acceleration’s unrivalled media including:

.. ..
they came through for us with a
experience and specialist expertise, we are able

.. ..
well thought out plan when we
to design and deliver to you uniquely valuable AdKeeper The Daily Meal

.. ..
needed guidance scaling and
solutions that help you generate more revenue and AutoTrader.com EA

.. ..
rapidly growing our digital ad
operate more efficiently. Boston.com NPR

.. ..
ops business.
Cars.com Monster.com
AdMonsters Professional Services by Acceleration
bridges the gap between strategy, process and
Comcast
Current TV
National Geographic
Wikia
Robert Peralta
VP, Advertising Operations
technology. We build and integrate technology DailyCandy Zoox
Comcast Interactive Media
infrastructure, analyze product strategy, develop
best practices and architect efficient processes Contact us and let us solve a specific problem or
for companies across the online media landscape. unlock value in your digital media business.

..
..
Sample Solutions

..
Enterprise
Architecture

..
Leverage audience data for improved ad sales, subscriber marketing and content personalization Design

..
Migrate, implement and integrate ad server and order management systems

..
Redesign ad operations workflows to increase efficiency and decrease transaction costs

..
Develop strategies to manage inventory, increase traffic and optimize yield

..
Design enterprise technology architectures and roadmaps

..
Integrate technology platforms and components

..
Create unified reporting and dashboards for better insight Systems Technical
management decisions and attribution Integration & Managed
Develop strategies for leveraging ad exchanges, demand side platforms and RTB & Optimization Services
Behavior-driven content and path optimization using multivariate testing

Using this structure, we customize a service or consulting engagement to suit your needs:

21

www.admonsters.com/sponsorship
sales@admonsters.com
415-963-4407

Contact us today to take advantage Daniel Halioua - VP, Sales
of this great opportunity to align your dhalioua@admonsters.com
brand with AdMonsters quality audience tel: +1 917-428-8085
and content and to reach and engage skype: danhalioua
decision makers in in digital media. fax: +1 415-963-4407

AdMonsters | Screens | OPS | OPS Markets | OPS Mobile | OPS TV | Publisher Forum

AdMonsters 2013 Events & Sponsorships

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