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SCREENING CAPITAL INVESTMENT PROPOSALS 
NON-DISCOUNTED CASH FLOW (UNADJUSTED) 
APPROACH
ACCOUNTING RATE OF RETURN OR 
SIMPLE RATE OF RETURN (ARR) 
ARR (also known as book value rate of return) measures 
profitability from the conventional accounting standpoint 
by relating the required investment to the 
future annual net income. 
ROMEL B BALUCIO
FORMULA: 
ROMEL B BALUCIO
ILLUSTRATIVE PROBLEM 
Consider the following information about a proposed 
project: 
Initial investment required P65,000.00 
Estimated life 20 years 
Annual Cash inflows P10,000.00 
Salvage value of the asset at the end of 20 years 0 
Straight-line method of depreciation will used 
REQUIRED: 
Compute the ARR a. Initial investment b. Average 
Investment 
ROMEL B BALUCIO
SOLUTION: 
ROMEL B BALUCIO
DECISION RULE 
Under the ARR method, choose the project with the 
highest rate of return. Accept the project if the ARR 
is greater than the cost capital. Thus: 
If: ARR ≥ Required rate of return; Accept 
If: ARR ≤ Required rate of return; Reject 
ROMEL B BALUCIO
ADVANTAGES 
1. Easily understood by investor. 
2. Used as a rough preliminary screening device of 
investment proposals. 
ROMEL B BALUCIO
DISADVANTAGES 
1. Ignores the time value of money. 
2. Does not consider the timing component of cash 
inflows. 
3. Different averaging techniques may yield 
inaccurate answers. 
4. Concept of capital and income may not be 
relevant to the evaluation of investment proposals. 
ROMEL B BALUCIO

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Capital budgeting

  • 1. SCREENING CAPITAL INVESTMENT PROPOSALS NON-DISCOUNTED CASH FLOW (UNADJUSTED) APPROACH
  • 2. ACCOUNTING RATE OF RETURN OR SIMPLE RATE OF RETURN (ARR) ARR (also known as book value rate of return) measures profitability from the conventional accounting standpoint by relating the required investment to the future annual net income. ROMEL B BALUCIO
  • 4. ILLUSTRATIVE PROBLEM Consider the following information about a proposed project: Initial investment required P65,000.00 Estimated life 20 years Annual Cash inflows P10,000.00 Salvage value of the asset at the end of 20 years 0 Straight-line method of depreciation will used REQUIRED: Compute the ARR a. Initial investment b. Average Investment ROMEL B BALUCIO
  • 6. DECISION RULE Under the ARR method, choose the project with the highest rate of return. Accept the project if the ARR is greater than the cost capital. Thus: If: ARR ≥ Required rate of return; Accept If: ARR ≤ Required rate of return; Reject ROMEL B BALUCIO
  • 7. ADVANTAGES 1. Easily understood by investor. 2. Used as a rough preliminary screening device of investment proposals. ROMEL B BALUCIO
  • 8. DISADVANTAGES 1. Ignores the time value of money. 2. Does not consider the timing component of cash inflows. 3. Different averaging techniques may yield inaccurate answers. 4. Concept of capital and income may not be relevant to the evaluation of investment proposals. ROMEL B BALUCIO