1. Vertical Response Tour 2011

2. Six RulesFor Tech Success InBusiness Ramon Ray Technology Evangelist Smallbiztechnology.com

3. Technology Is An Investment Not A Cost

4. An Investment Means… It Takes Time Consider All Reasonable Options Measure Goals and Results It’s Your Future Planting Seeds of Growth

5. Don’t Technologize a Bad Business Process

6. Don’t Technologizea Bad Biz Process

7. Don’t Technologize a Bad Biz Process Lousy _______ Is Not the Fault of Technology Technology Won’t Make Better Employees Great Employees Leverage Tech to Be Better

8. Outsource Your Technology

9. Outsource Your Technology You’re an Expert in ________ You Are NOT a Tech Guru Call Upon Tech Experts to Help Make Decisions

10. Outsource Your Technology Acquire Expertise Save Time Save Money Boost Productivity

11. Email Is Not CRM Customer Relationship Management

12. Email Is Not CRM Email = Transactional communications CRM = Fulfill customer expectations CRM = Predict desires CRM = Life long and loyal customers

13. Email Is Not CRM Amazon.com knows who you are Amazonc.com knows what you want better than you do You need a SYSTEM, CRM, to know who your customers are and what they want

14. Social Media Is Not a Joke

15. Social Media Is Not a Joke Evolution of Business Communication

16. Social Media Is Not a Joke Evolution of Business Communication

17. Social Media Is Not a Joke Evolution of Business Communication

18. Social Media Is Not a Joke LISTEN ENGAGE Upgrade Your Profile

19. Mobility Is Not an Option It’s a Strategy

20. Mobility Is Not an Option Office Cubicles Are Empty. People Are with Customers Be As Productive in the Office As Out of the Office Competitors Are Only a Click Away

21. There’s more… Try and Test Don’t Be a Guinea Pig Get Input from End Users Secure Computing Is Smart Computing Content Is King Wireless Broadband Will Set You Free Cloud Computing Gives You Speed Collaboration Services Make You Smart Web Site Must Be a Digital, Interactive, Sales Tool

22. THANK YOU. CLASS IS OVER Ramon RayEditor & Technology EvangelistSmallbiztechnology.com