1. ACC VIDEO VAULT
DIGITAL & BROADCAST MARKETING OPPORTUNITY
Integrating powerful media with innovative marketing.

2. VIDEO VAULT
Overview
The ACC Video Vault is a new, unique and FREE online archive of 30 years of ACC Basketball and Football
video built specifically for fans and accessed from theACC.com, the official site of the Atlantic Coast
Conference. Fans can enter the Video Vault and easily search for past teams, players, or games; or can
scan highlights of touchdowns, big hits, great plays, OR, dunks, blocks, great finishes and more. They can
also quickly share their favorite moments via Facebook, Twitter or simple email links. This is an experience
that creates immersion, “lean forward” interaction, and active user engagement…and more importantly,
does not exist anywhere else on the web!
30 Years of Archive ACC
Basketball and Football
Video
http://vault.theacc.com/

3. VIDEO VAULT
Overview
December 2010:
ACC Vault is introduced
Launch Date: December 15, 2010
 Over 100 archived ACC Basketball games
 More games added each week during season and
promoted in-game
 Champion “Home Team Traditions” feature
Stat Highlights thru 3/31/2011
 192,500 Total Visits
 128,000 Unique Visitors
 443,500 Total Video / Page Views
 4:45 Avg. Time on Site
 Avg. Ad Click thru rate = 1.08% !!
ACC FOOTBALL games coming to the
ACC Vault September 2011!!

4. VIDEO VAULT
Overview
Selection of Unique Press Coverage of the ACC Vault (12/14/10 to 3/30/11):
• NBC Sports - Beyond the Arc, 12/15/10 “Forget work. Spend Some Time with the ACC Vault”
• Yahoo! Sports - The Dagger, 12/15/10 “The ACC Vault Offers Salvation from a Week of Mediocre Games”
• Sports Business Journal, 01/03/11 “Conferences see Gold in Video Vaults”
• Wired, 12/15/10 “Online College Hoops Video Archive Goes Local”
• Sports Video Group, 12/20/10 “Thought Equity Motion, Raycom Sports Open ACC Vault”
• Sports Business Daily, 12/15/10 “Thought Equity Motion Helps Open ACC Vault Archival Website”
• VideoNuze, (blog), 12/15/10 “New “ACC Vault” Launches with Classic Men’s Basketball Games”
• The Denver Post, 12/15/10 “Denver Company’s Video Indexing a Highlight Vault for College Hoops Fans”
• Streaming Media, 02/10 “The State of Metadata in 2011”
• Rush the Court (blog), 12/15/10 “Introducing the ACC Vault, Another Great Way to Idle Away Hours of Your Time”
• GoDuke.com, 02/09/11 “Duke vs. UNC in the ACC Vault”
• Instead of Texting, Blogging About Sports to cut our Wireless Bills (blog), 03/02/11 “The Wonders of the ACC Vault”
• VideoNuze (blog), 12/23/10 “Online/Mobile Video’s Top 10 of 2010”
• Cynopsis Media (newsletter), 12/15/10 “Multiplatform Content News”
• Carolina Tar Heels (blog), 02/08/11 “Watch Past UNC-Duke Games in the ACC Vault”
• BC Interruption (SB Nation blog), 12/15/10 “Waste Hours of Productivity With The ACC Vault”
• College Sports Nation (blog), 12/15/10 “Denver Company’s Video Indexing a Highlight Vault for College Hoop Fans”
• Streaking the Lawn (SB Nation blog), 12/18/10 “Got Time? Get Games! The ACC Vault”
• NetWatch.TV (blog), 12/15/10 “New ‘ACC Vault’ Launches With Classic Men’s Basketball Games”
• Backing the Pack (SB Nation blog), 12/14/10 “Bowl Ticket Sales Update, Plus Other Items”
• Duke Basketball Report (blog), 12/14/10 “ACC Roundup”
• SCACCHOOPS.com, 12/14/10 “ACC Vault: Watch the ACC’s Greatest Games Online”
• Tar Heel Times (blog), 12/17/10 “Video-Powered ACC Vault Launched on League’s Web Site”
• Fang’s Bites (blog), 12/15/11 “The ACC and Raycom Sports Team Up to Launch ACC Vault of Classic Basketball Games”

5. VIDEO VAULT
Features & Benefits
Features & Benefits
• Fun & Relevant Content: context around teams, players, key moments, editorial
categories, and social linking. ACC Football and Basketball fans (past and present) are
an extremely passionate group that welcome & value the Video Vault experience!
• Continuous Play & Full Games: When you search for a specific play, it will load and
when done, the remainder of the game will continue playing until you want to move on.
Watching a single play quickly & addictively morphs into watching several minutes of
the game itself. Full games are also available for those that want to relive the entire
experience.
• Viral Sharing & Social Networking: Viewers can share clips, bloggers can link to
them, and marketers can advertise against them more easily.
• Multiple Advertising Opportunities - Opportunity to align with cutting edge video
experience leveraging great ACC archival video, rich contextual stats and features, fan
passion, and social commenting & posting features.

6. VIDEO VAULT
Advertising Opportunities
Sponsor
Logo
Pre-roll video ad
300x250
companion
banner
Branding in
Social Elements

7. VIDEO VAULT
Promo and Polling Module

8. VIDEO VAULT
Viral & Social Distribution
The ACC has dedicated a page on Facebook just for the ACC Vault. Fans and Friends
can Like as well as share clips and links to the Vault. Sponsor branding continues in
every Vault related Social page and posting.

9. VIDEO VAULT
Sponsorship Summary
Broadcast Football 2011 Broadcast Basketball 2012
ACC Football Kick-Off Show (syndication): ACC Basketball Tip-Off Show: (syndication)
 One (1) customized feature/promotion w/sponsor  One (1) customized live read feature/promotion
mention and logo w/sponsor mention and logo
 One (1) customized :30 promotional spot w/sponsor  One (1) customized :30 promotional spot w/sponsor
mention and logo mention and logo
ACC Football Studio Show Weekly (syndication): ACC Basketball Traditions: 3 shows
 One (1) customized feature/promotion w/sponsor  One (1) customized live read feature/promotion
mention and logo to air in all episodes/segments. w/sponsor mention and logo
 One (1) customized :30 promotional spot w/sponsor  One (1) customized :30 promotional spot w/sponsor
mention and logo mention and logo
2010 ACC Football – Live Game Broadcasts
(syndication): ACC Basketball Live Broadcasts:
 One (1) customized live read feature/promotion  One (1) customized live read feature/promotion
w/sponsor mention and logo w/sponsor mention and logo
 One (1) customized :30 promotional spot w/sponsor  One (1) customized :30 promotional spot w/sponsor
mention and logo mention and logo
ACC Basketball Tournament Championship Show:
 One (1) customized feature/promotion w/sponsor mention
and logo
 One (1) customized :30 promotional spot w/sponsor
mention and logo

10. VIDEO VAULT
Sponsorship Summary
Digital Merchandising and Marketing
 Home page feature space w/sponsor logos on  Rights to use ACC Seal, ACC Bar Logo and/or ACC Football
TheACC.com Championship logo and tickets for use in a one-time ACC
Properties approved consumer promotion or packaging.
 Home page Windowshade Take-over ad on TheACC.com
 ACC approved On-site Activation Opportunity for sampling,
 Presenting sponsor logo on home page of ACC Video
giveaways or booth/signage exposure at the ACC Football
Vault - rotating
Championship FanFest.
 300x250 and/or 728x90 banner ad on ACC Video Vault
 A full page client specific ad in the Football Championship
page - rotating
program
 75% of all Pre-roll / Post-roll ACC Video Vault inventory
 Tickets and Hospitality to all ACC Football Championship Game
 ROS banner ads on RaycomSports.com and & Functions.
TheACC.com
 ACC Vault Facebook page and Twitter posts with sponsor Tickets & Hospitality:
logos / text  Eight (8) Football Championship game tickets, with hospitality.
 Email blasts – promotional banner w/sponsor logos  Four (4) tickets to the ACC Football Legends event.
 ACC Vault promotional banner ads w/sponsor logos on  Four (4) tickets to the ACC Football kick-off/awards luncheon.
TheACC.com and Raycom Media TV station websites
 Two (2) Men’s and Women’s Basketball Tournament ticket
 ROS :15 Pre-roll video ads on thACC.com books, with hospitality.
 Survey / Sweepstakes / Contest promotion administration  Four (4) tickets to the ACC Basketball Legends event.