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Bango, M-commerce tips - IAB Engage Mobile Conference, 16th June 2010
- 2. The path to m-Commerce
Marketing Viral, App or
Campaign $ Bookmark $
Motivate to BUY
Click to “pay”
Fail OK
m-Commerce
2
- 3. Analyze and understand…
Marketing Viral, App or
Campaign $ Bookmark $
Motivate to BUY
Click to “pay”
Fail OK
m-Commerce
3
- 5. Buying options …
Argos:
Reserve now – visit our store
Amazon:
Pay with your existing account
eBay:
Pay within a few days
5
- 7. Top 3 tips …
• Measure your mobile site, apps and mobile
campaigns accurately..
• Target users that can and will pay..
• Experiment …
7