In this presentation at the IAB Mobile Commerce seminar, Anil Malhotra, Co-Founder and SVP Marketing Alliances at Bango talks about the different mobile billing methods on a mobile site.
2. 2
Bango
Bango customers include:
Founded in 1999 to enable mobile
marketing & monetization
Leading global brands use Bango for
mobile analytics and billing
On London Stock Exchange
since 2005 (AIM: BGO.L)
Offices in Cambridge, UK
and New York, USA
3. 3
Why Mobile Commerce
On-line usage model shifting from fixed to mobile
“See-Do” response to promotional activity
Discover -> Decide -> Purchase
Multiple billing methods
Optimized network/location/demographic insights
Comprehensive reporting and analytics
More
Customers
More
Sales
Better
Insights
6. 6
Vast – but complex - landscape
Operator WAP gateway
Operator Internet gateway
Your
mobile
site / app
RIM gateway
Browser gateway
Corporate gateways
7. 7
High yield operator billing
User browses
your store
Bango collects
the payment
You provide confirmation
and download
Minimum clicks to purchase
8. 8
Simple credit card billing
First time customer experience: Subsequent
experience:
Collect payments internationally
9. 9
Drive Payments within Mobile App experience
Card or Operator billing
Download App for free
In-app Billing
App running
on device
In-app “Pay
now” button
Confirmation
of payment
10. 10
How mobile consumers arrive & return
SMS Marketing 14%
Search 36%
url/bkmarks 11%
PC websites 7%
Ads 16%
Social 13%
11. 11
Detailed Tracking & Reporting
Conversion rates
− By date / hour
Revenue reports
− Earnings by date/hour
− Earnings per categoryVisitor activity &
revenue at a glance
Real-time payment reports to grow your sales conversions