How the low-cost gym sector will transform the UK health and fitness industry
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Presentation given to sporta CEO's at the Leisure Industry Week Conference, Birmingham, UK, September 2010
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How the low-cost gym sector will transform the UK health and fitness industry
- 1. How the low-cost gym sector will transform the UK health & fitness industry Presentation to sporta LIW 2010, Ray Algar
- 3. MINIMUM OF 50% LOWER THAN INDUSTRY PRICE SCOPE TO HEAVY OPERATE 24 TECHNOLOGY HOURS AND WEB USE MY DEFINITION OF A LOW- COST GYM ABILITY TO OPERATE CLUB GYM-ONLY WITH A SINGLE PROPOSITION PERSON
- 4. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 5. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 6. I Care
- 10. Consumers now have considerable experience of low-cost services
- 11. “Fly for the price of a pair of jeans” 11
- 12. Spend a little, live a lot 12
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- 14. Look good, pay less 14
- 15. Think of a sector…you will find low-cost
- 21. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 28. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 29. “I can join online – no pushy sales staff to deal with!”
- 32. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 35. SIMPLICITY SUPPORTING INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
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- 37. Word of mouth on steroids
- 38. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS SPORADIC ATTENDANCE
- 41. “Why am I paying for a club I occasionally use ?”
- 42. “Why am I paying £50 just to use a treadmill?”
- 43. What do low-cost gym consumers say?
- 44. “It is almost free”
- 45. “I have never been to a gym that is £15 before. I thought I would walk in and find a lot of broken equipment”
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- 55. McFit Financials 2007 Euros % turnover (millions) Turnover 86 Staff costs 3.4 3% EBITDA 28 32% Interest charge 0.1 - Net assets 34 Clubs 88 56