Given that Google is adding mobile-friendliness as a ranking signal, this morning’s SMX West session on mobile search is packed. Everyone is eager to hear insights directly from Google when Webmaster Trends Analyst Gary Illyes takes the stage to talk about the update and answer questions from the audience. In addition to Illyes, the audience will also hear from Mitul Gandhi, chief strategist at SEO Clarity, and Bryson Meunier, Director of SEO for Vivid Seats. The two things SEOs absolutely need to take away from this session are: 1) Google’s Gary Illyes revealed that there is a Google team dedicated to indexing mobile sites separately – and the separate indexing of mobile sites is something Google might experiment with in the future. 2) April 21, 2019, by all accounts, is a “very important day.” That is an exact quote from Gary Illyes. Gary Illyes Defines “Mobile-Friendly” According to Illyes, the Internet is transforming into something more beautiful. Eventually, it will be in our life 24/7. We are almost there, and yet we still have website issues yet to be solved, namely the general unfriendliness of some mobile sites. There are ancient technologies that don’t work on mobile phones. There are still cases where you arrive on a website via mobile to find it say, essentially, “go away because I don’t support your device.” Smartphone penetration is increasing and Google wants users to be happy. 67 percent of people use their mobile phone every single day. What are they doing on their phones? Browsing the Internet and visiting websites. Since Google wants users to be satisfied, Google introduced the term “mobile-friendly.” It’s so important to Google, they went on to create the “mobile-friendly” label. Illyes says that Google experimented with this label a lot, and that Google thinks it has has an effect on the Internet. Users are starting to learn that mobile-friendly is good for them. Hopefully, he says, people are also learning that visiting a non-mobile-friendly website can become quite a frustrating experience. Google will continue its commitment to mobile-friendliness when it becomes a ranking signal on April 21. “It is a very important day,” Illyes said. What does mobile friendly mean? It means the content is: Available Legible Usable If a website disallows crawling resources, we will have a really hard time rendering the page and ultimately we may not understand it correctly. Please allow us to crawl all your resources. Don’t disallow resources. If you disallow resources, we will not be able to tell if the site is, in fact, mobile-friendly. Gary Answers Questions from Audience Will there be smartphone-specific indexing? I know that we do have plans. I’m not sure where we are, but we do have a team that is working on it. We might experiment with indexing mobile separately. (Tweet this!) Is anything else launching on this day? “I am not aware of Anthony

1. SEOBYSEARCH.COM
• Mobile SEO in 2015
• SEO Challenges in 2015
• How to do SMO in 2015 ?
: By Piyush Yadav

2. ARE YOU LOOKING FOR THE BEST MOBILE
SEO STRATEGY 2015?

3. MOBILE SEO IN 2015
Optimize for mobile search
Focus on a variety of keywords
Don’t ignore social media
Ditch Complicated UX and URL
Don’t sweat the small stuff
Long tail SEO still matters
Pair up with PR
Explanation

4. MOBILE SEO OPTIMIZATION
 In Mobile SEO Optimization is now easy to
understand because Google already launched its
update for mobile friendly websites on Mobile
search. 21st April 2015

5. WHY IS MOBILE SO IMPORTANT TO GOOGLE?
 Over the recent years, it has become obvious that
the multi-screen Web will be the future (that is, the
average Internet surfer will use several devices to
complete a goal).
For Google,
nearly 50% of all
traffic is now
mobile
This holiday season, 22.5%
of all online sales were
conducted on mobile devices
Over 80% of
Americans
second-screen
using
smartphones/ta
blets while
watching TV
90% of
users move
between devices to
accomplish a goal
(which is mostly
shopping)

6. IS MOBILE-FRIENDLINESS AFFECTING
GOOGLE RANKING YET?
 No doubt, Google is deeply invested in motivating webmasters to step up
their mobile optimization efforts.
 Google now labels mobile-optimized sites "mobile-friendly" in mobile
SERPs.
 "Mobile-friendly" sites get a slight ranking boost (Google is
believed to be testing this now)
 Google said they were ready to downgrade sites misconfigured
for smartphones

7. GET A MOBILE PLAN TODAY — LEAVE YOUR
COMPETITION BEHIND TOMORROW!
 Get Google’s mobile-friendly label
 Most companies prefer responsive or dynamically served sites
 Most mobile sites use the same navigation symbols
 Google’s also makings its resources more user friendly

8. 1/5 STEPS TO MAKING YOUR SITE MOBILE-
FRIENDLY
1. If Your site fails the mobile-friendliness test
Quite often, the reasons for this are:
- Text too small to read
- Links too close together
- Mobile viewport not set

9. 2/5 STEPS TO MAKING YOUR SITE MOBILE-
FRIENDLY
2. Choose your mobile solution (if you don't have
one yet)
When you decide on a long-term mobile plan, there are several options you get.
*Responsive web design(recommended by Google)
The same website is served on all devices, but the page adapts its
layout to each device.
*Dynamic serving
The user's device is detected and one is presented with a custom
page created specifically for that device.
*A separate site for mobile users
Mobile users are redirected to another, mobile-specific URL. Tablet
users are shown the desktop site.
*A mobile app
A separate application is created for mobile users. This option is
often used in combination with any of the above.

10. 3/5 STEPS TO MAKING YOUR SITE MOBILE-
FRIENDLY
3. Adhere to mobile optimization best practices
Remember the "mobile-friendly" label that appears in mobile SERPs?
For your website to be eligible for it, it has to meet the following criteria
(as detected by Googlebot):
1. Your site avoids software not common on mobile,
like Flash
2. You use text that's readable without zooming
3. Your page sizes content to the screen so users
don't have to scroll horizontally
4. You place links far enough apart to aid tapping

11. 4/5 STEPS TO MAKING YOUR SITE MOBILE-
FRIENDLY
4. Avoid these mobile design mistakes
Once you've chosen the solution that best suits your goals and
budget, here are some common mobile optimization mistakes to
avoid.
1. Do not block JavaScript, CSS or image files
2. Avoid putting up unplayable content
3. Set up your redirects properly
4. Watch out for mobile-only 404s
5. Don't push users to download your app aggressively
6. Check for irrelevant cross-links
7. Make sure your page isn't too slow

12. 5/5 STEPS TO MAKING YOUR SITE MOBILE-
FRIENDLY
5. Use these tools to improve your mobile rank
 Mobile SEO basics
Mobile-focused keyword research
Perhaps you should use slightly different keywords for your mobile site/app than you
use for your desktop site? Head to Google's Keyword Planner and choose the Mobile
trends view to find out:
 Add mobile URLs to your Sitemap
In order to indicate that some of your URLs serve mobile web content, particular
syntax should be used. Please note that URLs serving multiple markup languages
can be listed in a single Sitemap. After you add your mobile content, submit your
Sitemap to Google as usual.
 Track organic rankings in mobile SERPs
Did you know Rank Tracker could track organic rankings of your site in major
mobile search engines? Because the majority of mobile search activity occurs on
Google anyway (yes, even on the iOS), this is often more than enough to get an
idea of your site's standing in organic mobile SERPs:

13. SEO CHALLENGES IN 2015
1. Recalibrating your keyword strategy: Semantic
search has overtaken keyword search
2. Optimizing properly for local SEO
3. Shifting your mindset from link building to
relationship building
4. Figuring out how to attract citations and mentions
5. Readjusting to the mobile-first mentality

14. HOW TO DO SMO IN 2015 ?
 Make sure everyone is on board.
When creating a social media marketing strategy everyone from
the CEO, the marketing & advertising team and all upper and
middle management should be included in the decision-making
process that will result in a company’s social media marketing
strategy.
 Choose Platforms Wisely – Keep It Simple
“Visit our YouTube channel to view our how-to-do-it-yourself
videos!”
“Visit our Instagram page to view current photos of our current
projects and staff members!”
“Visit our Facebook Fanpage page for special coupons, offers
and contests!”

15. HOW TO DO SMO IN 2015 ?
 Create Short-term & Long-term Goals
1. Increase website traffic
2. Advertise events
3. Increase user engagement to build online
relationships
4. Increase online awareness to increase sales
5. Develop online buzz for a new product
6. Obtain feedback from online users to improve
customer service

16. HOW TO DO SMO IN 2015 ?
 Create Influential Content
Just posting status updates is not enough to get
people to “like” or “follow” your business. You must
create content that will INFLUENCE online users to
want to follow your business; as well as content that
keeps them “coming back for more”. Your social
media networks should do more than just advertise
your business and sell your products.

17. “IN 2015, YOUR JOB AS AN SEO ISN’T
ACTUALLY SEO” – READ MY NEXT PPT
Your Reading !
Your Attention !
Your Likes !
By Piyush Yadav