1. BEST PRACTICES RESEARCH
New Product Innovation, Data Leakage Prevention Solutions,
World, 2010
Frost & Sullivan’s Global Research Platform
Frost & Sullivan is entering its 50th year in business with a global research organization of
1,800 analysts and consultants who monitor more than 300 industries and 250,000
companies. The Company’s research philosophy originates with the CEO’s 360 Degree
Perspective,* which in turn serves as the foundation of its TEAM Research** methodology.
This unique approach enables us to determine how best-in-class companies worldwide
manage growth, innovation and leadership. Our research team is proud to present the
2010 World New Product Innovation Award in Data Leakage Prevention to GTB.
FROST & SULLIVAN AWARD FOR
NEW PRODUCT INNOVATION
Presented to
G T B T e c h n ol o g i e s, I n c .
Significance of the New Product Innovation Award
Key Industry Challenges Addressed by the new product innovati on aw ard
Data Leakage Prevention vendors are confronted to three main challenges. First of all,
Data Leakage Prevention solution is a confusing term that is often used to describe Data
Leakage Protection solution as well. Thus Data Leakage Prevention vendors must be
specific when they define their solution. Secondly, DLP vendors must engage in a
comprehensive approach. Finally, the implementation of DLP solutions must be efficient
since it concerns the security of highly regulated organizations’ networks.
The requirement for a clear cut definition concerns the functional boundaries between data
leakage prevention and data leakage protection, as well as the notions of digital rights
management and even endpoint security management. Since boundaries have been
blurred, it would be wise for companies to precisely define their expectations for DLP
© 2010 Frost & Sullivan 1 “We Accelerate Growth”

2. BEST PRACTICES RESEARCH
deployments and have their information security team keep DLP solutions focused on a
tight set of data so as to get the most effective use out of their DLP platform. To go on, in
order for DLP solutions to work effectively and efficiently, it is essential to have a
comprehensive approach to DLP solutions. It is thus essential to define the types of
sensitive data stored in the company’s network as well as to define the right policy to
enforce on the data in order to remain in adequacy with the regulations and legislations.
Furthermore, for a successful DLP implementation, it is important that a company be
aware of the likelihood of data loss, and thus evaluates its data breaches history, number
of users and volume of data, so as to adapt data leak solutions that will not hinder the
workflow dynamic and flexibility. Indeed, a DLP solution should be effective, efficient,
scalable, and non-intrusive. Yet, DLP solutions implementation is not always as efficient as
one could expect. A third challenge for DLP vendors is to solve DLP solutions’ rate of false
positives and false negatives. And to classify and prioritize sensitive data is essential to
limit the rates of false positives and false negatives. A multitude of sensitive data types,
users and dynamic business roles tend to prevent DLP solutions from working efficiently.
As of today, DLP platforms are mainly efficient within highly regulated organizations’
networks where sensitive data, users’ rights and policies are clearly defined.
In this challenging environment, GTB came up with an innovative line of DLP products that
meet the market demand for sensitive data protection. Indeed, GTB offers a DLP solution
capable of blocking any outbound transmission, no matter the protocol or file format.
Above all, the GTB DLP Suite inspects both structured and unstructured data
fingerprinting. In case of a data leak, the GTB DLP Suite will detect fingerprinted data leak
among both. The above points illustrate how GTB provides all users with an efficient Data
Leakage Solution for greater network security.
Impact of New Product Innovation Aw ard on Key Stakeholders
The Technology Leadership Award is a prestigious recognition of GTB’s accomplishments in
the DLP market. The core purpose of Frost & Sullivan Best Practices Awards is to further
accelerate the growth of recipient companies. As captured in Figure 1 below, by
researching, ranking, and recognizing those who deliver excellence and best practices in
their respective endeavors, we hope to inspire, influence, and impact three specific
constituencies:
• Investors
GTB’s current investors will be pleased to gain favorable press from an impartial
third party with high industry credibility. Similarly, prospective investors are likely
to favor companies with a well-established reputation for excellence. In either
case, a best-practice award from Frost & Sullivan can only bolster the case for GTB
as a worthy investment.
• Customers
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3. BEST PRACTICES RESEARCH
A best-practice award will reassure customers that they are allied with an
organization unmatched in its field. They may in turn reward your organization
with greater loyalty and increased share of wallet.
• Employees
This award represents the creativity and dedication of GTB’s executive team and
employees. Such public recognition can boost morale and inspire your team to
continue its best-in- class pursuit of a strong competitive position for product
innovation award.
Fi g ur e 1 : B es t P r a c t ic es F o rm u la f o r G ro wt h A cc el er a ti o n
Key Benchmarking Criteria f or New Product Innovation Aw ard
For the New Product Innovation Award, the following criteria were used to benchmark
GTB’s performance against key competitors:
• Innovative Element of the Product
• Leverage of Leading Edge Technologies
• Value Added Features/Benefits
• Increased Customer Value
• Customer Acquisition/Penetration Potential
© 2010 Frost & Sullivan 3 “We Accelerate Growth”

4. BEST PRACTICES RESEARCH
Decision Support Matrix and Measurement Criteria
To support its evaluation of best practices across multiple business performance categories,
Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an
analytical tool that compares companies’ performance relative to each other with an
integration of quantitative and qualitative metrics. The DSM features criteria unique to each
award category and ranks importance by assigning weights to each criterion. The relative
weighting reflects current market conditions and illustrates the associated importance of
each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each
market and award category. The DSM allows our research and consulting teams to
objectively analyze each company's performance on each criterion relative to its top
competitors and assign performance ratings on that basis. The DSM follows a 10-point scale
that allows for nuances in performance evaluation; ratings guidelines are shown in Figure 2.
Fi g ur e 2 : P e rf or ma n ce- Bas e d Ra ti n gs f o r De cis i on S u p po r t Ma tr i x
This exercise encompasses all criteria, leading to a weighted average ranking of each
company. Researchers can then easily identify the company with the highest ranking. As
a final step, the research team confirms the veracity of the model by ensuring that small
changes to the ratings for a specific criterion do not lead to a significant change in the
overall relative rankings of the companies.
Fi g ur e 3 : F r os t & S u lli va n’s 10-S t e p P r o ces s f o r I d en t ify i ng Awa rd -R e ci pi e n ts
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5. BEST PRACTICES RESEARCH
Best Practice Award Analysis for GTB
The Decision Support Matrix, shown in Figure 4, illustrates the relative importance of each
criterion for the New Product Innovation Award and the ratings for each company under
evaluation. To protect the interests of the award recipient’s competitors, we have chosen
to refer to them as Competitor 1 and Competitor 2.
Fi g ur e 4 : D ec isi o n S up p or t Ma t ri x f or
Ne w P r o du c t I nn o va ti o n A war d
Measurement of 1–10 (1 = lowest; 10 = highest) Award Criteria
Increased Customer Value
Innovative Element of the
Leverage of Leading Edge
Acquisition/Penetration
Weighted Rating
Features/Benefits
Technologies
Value Added
Customer
Potential
Product
Relative Weight (%) 20% 20% 20% 20% 20% 100%
GTB 17 15 15 17 16 80
Competitor 1 16 14 14 16 16 76
Competitor 2 13 12 12 12 16 65
Criterion 1: Innovative Element of the Product
GTB DLP Suite is made up of three DLP solutions: the GTB Inspector, the GTB Endpoint
Protector and the GTB e-Discovery. The GTB Inspector is a hardware-based solution that
protects data in motion. It can stop unauthorized transmission of confidential data
between the network and the internet; respectively blocking, encrypting, putting in
quarantine and alerting system-administrators about data violations. Thank to the GTB
Inspector real-time comparison of the data’s hashes with the fingerprinted database, this
latter can stop confidential information –even distorted- from leaving the network. The
GTB Endpoint Protector is a software-based solution that prevents confidential data loss
through input and output devices. The GTB e-Discovery detector is a software-based
solution for data at rest protection, data classification and search for enterprises and SMB
customers.
GTB develops intuitive solutions to stop sensitive data from leaving a corporate network.
In other words, those solutions will stop unauthorized transmission attempts of
confidential content, no matter the internet protocols and data formats being used, and
without a proxy server. Furthermore, GTB DLP solutions can detect extracted data, file
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6. BEST PRACTICES RESEARCH
format conversion, compression, file embedding, file extension changes, re-typed data as
well as any change in data representation; in both structured and unstructured data.
Criterion 2: Leverage of Leading Edge Technologies
With the release of its DLP solutions, GTB addresses the specific "raison d'être" of Data
Leakage Prevention solutions, which is to prevent corporate data loss of sensitive and
confidential information - whether malicious or accidental - from anywhere and at anytime.
With its DLP Suite, GTB has pushed the technology forward: it detects leaking data
according to fingerprinting and the pattern of the information, giving users the full benefit of
DLP’s security and flexible features. Indeed, designed for greater security and to make sure
all packets are scanned without network degradation, GTB DLP Suite detects any
manipulation on data thanks to various precise and imprecise algorithms. Precise algorithms
include whole file hash, cyclical hashes, watermarking or recursive transitional gaps –an
algorithm it is proprietary of - while imprecise algorithms include data pattern engine and
statistical analysis – among others.
Criterion 3: Value Added Features/Benefits
In 2008, GTB entered the DLP market and in 2010, the company launched its DLP Suite,
with which GTB prevents sophisticated attempts of data leakage. GTB Network DLP scans
with accuracy all outbound information traffic and can block sensitive information without a
proxy server. GTB Endpoint DLP discovers, protects, audits and controls any information
susceptible of leaking. Finally GTB e-Discovery DLP scans both desktops and files to report
any vulnerability it will delete or quarantine. In all three cases, GTB DLP solutions provide
support for all languages.
GTB DLP Suite also immediately identifies both the user trying to leak sensitive information
and the receiver (e.g. e-mail address, IP address, etc), along with the type of sensitive
information (e.g. a credit card number, a whole piece of confidential information, etc). Such
features represent extra value-added for GTB DLP Suite, and are an opportunity for further
market penetration and growth.
Criterion 4: Increased Customer Value
The World Data Leakage Prevention Market will reach $456.8 million in 2010 and is
projected to grow to $2,177.8 million by 2017. In the aftermath of the 2008 financial crisis -
and despite the ongoing tough economic conditions – DLP solutions encounter growing
success. To protect personal identifiable information, intellectual information and other
confidential and sensitive corporate data, more and more state, federal and industry
legislations and regulations are being enacted. Due to the potential dramatic consequences
that non-compliance can create, an effective DLP technology has become a critical
requirement for companies.
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7. BEST PRACTICES RESEARCH
The CEO 360 Degree Perspective T M - Visionary Platform for Growth
Strategies
The CEO 360 Degree model provides a clear illustration of the complex business universe
in which CEOs and their management teams live today. It represents the foundation of
Frost & Sullivan's global research organization and provides the basis on which companies
can gain a visionary and strategic understanding of the market. The 360 degree
perspective is also a “must-have” requirement for the identification and analysis of best-
practice performance by industry leaders.
The 360 degree model enables our clients to gain a comprehensive, action-oriented
understanding of market evolution and its implications for their companies’ growth
strategies. As illustrated in Figure 5 below, the following six-step process outlines how
our researchers and consultants embed the 360 degree perspective into their analyses
and recommendations:
Fi g ur e 5 : Ho w t h e C EO ' s 3 60 D eg r e e P er sp ect iv e D ir e ct s O ur Re s ea r ch P ro c es s
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8. BEST PRACTICES RESEARCH
Critical Importance of TEAM Research
Frost & Sullivan’s TEAM Research methodology represents the analytical rigor of our
research process: it offers a 360 degree view of industry challenges, trends, and issues by
integrating all 7 of Frost & Sullivan's research methodologies. Our experience has shown
over the years that companies too often make important growth decisions based on a
narrow understanding of their environment, leading to errors of both omission and
commission. Frost & Sullivan contends that the successful growth strategies are founded
on a thorough understanding of market, technical, economic, financial, customer, best
practice and demographic analyses. In that vein, the letters T, E, A and M reflect our core
technical, economic, applied (financial and best practices) and market analyses. The
integration of these research disciplines into the TEAM Research methodology provides an
evaluation platform for benchmarking industry players and for creating high-potential
growth strategies for our clients.
Fi g ur e 6 : B e nch m a r ki n g P e rf or ma nc e w it h T EA M Re se arc h
About GTB
GTB is a Californian-based company that designs, develops and markets Data Leakage
Prevention systems. Those systems can stop unauthorized transmission attempts of
confidential contents at rate of success close to 100%, no matter the internet protocols
and data formats being used.
GTB provides with very low-level of false-positive and false-negative rates and rigorously
answers state and federal regulations and legislation. As such, GTB’s biggest clients are
the banking, financial institutions, and the healthcare verticals. The company focuses on
Data Leakage Prevention along with its rate of accuracy and ease of deployment of its
solutions, which indicates to Frost & Sullivan that GTB Technologies will keep growing to
become a major provider of DLP solutions in the coming years.
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9. BEST PRACTICES RESEARCH
About Frost & Sullivan
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