SEO performance metrics that actually matter
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Forget ranking result reports. Report on the SEO performance metrics that actually matter to your clients.
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SEO performance metrics that actually matter
- 1. SEO performance metrics that actually matter Jon Henshaw @RavenJon
- 2. NO RANKING RESULTS!!! Google doesn’t want you scraping their search engine and they’re about to declare war.
- 3. SUCKS (not provided) Not provided sucks and is here to stay. Especially because of the onset of browsers turning on SSL search by default.
- 4. Why does Google hate us? They don’t. They’re making business decisions that make sense for them, and they’re also protecting themselves against privacy laws.
- 5. Google provides search query data with average position, which is better and more accurate than scraped SERPs. Scraped SERPs is not an accurate representation of how well a keyword is actually performing.
- 6. Data is fully exportable.
- 7. What clients really NEED&WANT Hint: It’s not a ranking results report
- 8. More Organic Traffic More Targeted Traffic More Conversions More Money!!!
- 9. Go to http://gaconfig.com to help you set up event and goal tracking. gaconfig.com
- 10. In Google Analytics create an advanced segment for Organic traffic.
- 11. Connect Google Analytics with your site on Google Webmaster Tools
- 13. Enable comparative date ranges to see change over time.
- 15. Enable the Organic Custom Segment in order to properly filter Goals, Landing Page, etc…
- 20. Referral Traffic + Goals + Links Built _______________ = Awesome
- 21. Raven combines this data into a report that can further communicate the positive impact a link building campaign has on site performance.
- 22. Use Screaming Frog and Excel or Raven to crawl and report on changes and fixes over time and tie it together with improvements using Google Analytics data.
Hinweis der Redaktion
- No SERPs!!! Google doesn’t want you scraping their search engine and they’re about to declare war.
- Not provided sucks and is here to stay with the onset of browsers turning on SSL search by default.
- Why does Google hate us? They don’t. They’re making business decisions that make sense for them, and they’re also protecting themselves against privacy laws.
- Google provides search query data with average position, which is better and more accurate than scraped SERPs. Scraped SERPs is not an accurate representation of how well a keyword is actually performing.
- Data is fully exportable.
- Clients don’t need ranking results data
- They need more targeted traffic, and traffic that converts. If you can communicate that you’re making them more money, period, they won’t care about rankings.
- Go to http://gaconfig.com to help you set up event and goal tracking.
- In Google Analytics create an advanced segment for organic traffic.
- This will enable the SEO view in GA.
- Site Engagement
- Enable the Organic Customer Segment in order to properly filter Goals, Landing Page, etc…
- Goals
- Landing Page from Organic Traffic with Goals
- Export views to CSV or Excel or PDF.
- Schedule to have the view sent to you via email.
- Clients don’t need better rankings, they need more targeted traffic, and traffic that converts. If you can communicate that you’re making them more money, period, they won’t care about rankings.
- Raven combines this data into a report that can further communicate the positive impact a link building campaign has on site performance.
- Use Screaming Frog and Excel or Raven to crawl and report on changes and fixes over time and tie it together with improvements using GA data.
- Screaming Frog crawl results
- Raven’s Site Auditor results
- Custom Report Sharing has an excellent selection of GA report templates you can add to your GA Profile for SEO and much more.