Are tons of tiny social media tasks pecking you to death? Shape up your schedule! In this session, learn how to create a consistent social media to-do list, structure the workday and quell the social media storm.

1. How to rock
social media
…in just 30 minutes a day

2. Rock social media in 30 minutes a day
COURTNEY SEITER
Community Manager
I work with social media all day, but
it isn’t my only job. (I also write, edit
our blog and work on our tools.)
These shortcuts help keep me
productive even when I only have a
few minutes.
@RavenCourtney
raventools.com/welcome/webinars

3. Rock social media in 30 minutes a day
Social media can take up a LOT of your day – sometimes without you even realizing that it’s happening.

4. Rock social media in 30 minutes a day
Source: Vertical Response
Small businesses are spending more time on social media, but many are struggling with the extra work.

5. Rock social media in 30 minutes a day
Source: Vertical Response
Lots of us would rather spend less time on social media and more time on the other activities that grow a
business.

6. Rock social media in 30 minutes a day
Our 30-minute schedule
• Listen and respond
• Read and curate
• Post and schedule
• Monitor and engage
• Analyze and report

7. Rock social media in 30 minutes a day
Before we get started
• Objectives: What are your goals?
• Strategy: How will you approach it and why?
• Networks: Where will you be active?
• Measurement: How will you define success?

8. Rock social media in 30 minutes a day
A good place to start is moz.com’s Beginner’s Guide to Social Media.

9. Headline for the webinar goes here
For a deeper dive into measurement, you can check out Raven’s
30 Social Media Metrics That Prove Real Value.

10. Rock social media in 30 minutes a day
1. Listen and respond
Source: KISSMetrics
First thing’s first: Respond to questions, comments and problems. (Depending on your industry and
volume, you might need to do this more than once throughout the day.)

11. Rock social media in 30 minutes a day
2. Read and curate
Source: Vertical Response
Creating and finding great content to share is the part of social media work that takes the most time and
effort, according to small business owners.

12. ent to help you improve productivity
Rock social media in 30 minutes a day
GOOGLE TRENDS
See what the world is searching for in real-time.

13. ent to help you improve productivity
Rock social media in 30 minutes a day
FEEDLY
Subscribe to the feeds of news sources, fans, competitors, specific topics of interest and more with Feedly
or another feed reader.

14. ent to help you improve productivity
Rock social media in 30 minutes a day
PERCOLATE
A custom list of top links curated daily from your Twitter account and sites you subscribe to.

15. ent to help you improve productivity
Rock social media in 30 minutes a day
SMARTBRIEF
Summaries of the day’s most important headlines, hand-picked from hundreds of publications —
straight to your inbox as one-stop-shop e-newsletters.

16. ent to help you improve productivity
Rock social media in 30 minutes a day
UNROLL.ME
Unsubscribe instantly from emails you don’t want. Roll the rest into a convenient daily digest.

17. ent to help you improve productivity
Rock social media in 30 minutes a day
RAVEN TOOLS SOCIAL MONITOR
Choose your search terms in Raven’s Social Monitor, then sort results by source, date, language or even
number of followers.

18. Rock social media in 30 minutes a day
3. Post and/or schedule
• Find your optimal post times
• Schedule posts ahead of time
• Manage multiple networks
• Keep up with your resources and schedule

19. Rock social media in 30 minutes a day
TWERIOD
Free tool that analyzes your Twitter account to show you when the biggest chunk of your audience is
online.

20. your time on selected sites.
Rock social media in 30 minutes a day
FOLLOWERWONK
One of Followerwonk’s features is a display of an account’s followers by density on a map.

21. Rock social media in 30 minutes a day
RAVEN TOOLS SOCIAL MEDIA MANAGEMENT
Once you’ve found your optimal schedule, you can use Raven’s social media management tools to post or
schedule posts on Facebook and Twitter.

22. Rock social media in 30 minutes a day
BUFFER
Or use Buffer to schedule posts to other networks, like LinkedIn and Google+.

23. Rock social media in 30 minutes a day
EDITORIAL CALENDAR
Source: Social Media Examiner
An editorial calendar as simple as a spreadsheet fitted to your specifications can help keep you on track.

24. Rock social media in 30 minutes a day
4. Monitor and engage
• Monitor your brand or important keywords
• Focus in on important users
• Join relevant conversations
• Build relationships with key people

25. ent to help you improve productivity
Rock social media in 30 minutes a day
KNOWEM
KnowEm checks your preferred username against hundreds of sites, social networks and more.

26. ent to help you improve productivity
Rock social media in 30 minutes a day
TALKWALKER
Similar to Google Alerts, Talkwalker Alerts unearth more and better results.

27. ent to help you improve productivity
Rock social media in 30 minutes a day
TOPSY ALERTS
Sign up for Topsy alerts and you’ll get a daily email reminder that leads to this dashboard.

28. ent to help you improve productivity
Rock social media in 30 minutes a day
RAVEN TOOLS SOCIAL STREAM
Social Stream is a dynamic place to monitor and engage with just the audience you’re looking for at just
the right time. It also connects to Raven’s CRM for better relationship-building!

29. ent to help you improve productivity
Rock social media in 30 minutes a day
TWITTER LISTS
Create public or private Twitter lists to make sure you don’t miss great content from influencers, fans or
likeminded companies.

30. ent to help you improve productivity
Rock social media in 30 minutes a day
TWITTER CHATS
Twitter chats focused on your industry can help you connect with likeminded people and build
relationships. We made a big list of Twitter marketing chats you can use.

31. ent to help you improve productivity
Rock social media in 30 minutes a day
FACEBOOK INTEREST LISTS
Interest lists are a great way to make sure the content you’re most interested in is easy to find.

32. Rock social media in 30 minutes a day
5. Analyze and report
• Synthesize your social activities
• Make sense of the data
• Tweak as necessary
• Report to boss or client

33. ent to help you improve productivity
Rock social media in 30 minutes a day
GOOGLE ANALYTICS DASHBOARD
Create a custom dashboard for your Google Analytics account with just the data points you want to see.

34. ent to help you improve productivity
Rock social media in 30 minutes a day
SHAREDCOUNT
Enter a URL or multiple URLs into SharedCount to see how your content has spread.

35. ent to help you improve productivity
Rock social media in 30 minutes a day
RAVEN TOOLS REPORT
Every tool in Raven is reportable with the click of a button, or you can choose scheduled reports for setit-and-forget it analysis and reporting.

36. Rock social media in 30 minutes a day
Bonus: Stay-on-task-tools

37. ent to help you improve productivity
Rock social media in 30 minutes a day
FOCUSBOOSTER
A customizable digital timer designed to help you focus on single tasks.

38. Rock social media in 30 minutes a day
RESCUETIME
RescueTime analyzes where you go on the web and gives you daily and/or weekly reports.

39. Rock social media in 30 minutes a day
STAYFOCUSD
A Chrome extension that allows you to set maximum time limits for specific time-suck sites.

40. 30:00 … Go!
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