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Preparing for a Website Redesign | SEO Design

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Preparing for a Redesign Presented by: Taylor Pratt | @RavenPratt Raven Internet Marketing Tools imasocialtool.com
Redesigns suck.
They’re destructive.
But it doesn’t have to be that way.
Two Key Ingredients Preparation Communication
The Redesign Process
Goals ,[object Object]
Event Sign Ups Improve Conversion Rates Social Interaction Blog Subscribe Search Engine Friendly Trial Sign Ups Improve Profit Per Customer Attract More Links More Return Visitors Improve Bounce Rate Showcase Design Skills Blog Comments More Sales Leads Better Branding Increase Time on Site Larger Orders Social Subscribes
Prioritize! Search Engine Friendly Improve Conversion Rates Social Interaction Blog Subscribe Improve Profit Per Customer Attract More Links Improve Bounce Rate Blog Comments More Sales Leads Better Branding Increase Time on Site Larger Orders Primary Secondary Tertiary
Analysis & info gathering ,[object Object]
What are we analyzing? ,[object Object],[object Object]
Possible Structural Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],Microformats RDFa Microdata Open Graph Protocol
Microdata Schemas Event Organization Book Movie Person Product schema-creator.org Review
The golden rule of analysis: ,[object Object]
[object Object],[object Object],[object Object],[object Object]
My 8 Custom Reports for Analysis
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
design & user testing ,[object Object]
[object Object]
User Testing | usertesting.com
Concept Feedback | conceptfeedback.com
Feedback Army | feedbackarmy.com
Silverback | silverbackapp.com
Loop11 | loop11.com
GTmetrix | gtmetrix.com
Tracking ,[object Object]
Benchmarking! ,[object Object],[object Object],[object Object]
What to Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object]
Screaming Frog | screamingfrog.co.uk
slideshare.net/raventools imasocialtool.com ,[object Object]

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