1. Kill me if these Excel Sheet Tips
don’t help you in SEO
Ketan Raval
ketan@letsnurture.com

2. Why We Need Expertise in Excel Sheet
for SEO?

• We all know SEO is all about reporting,
analysis, data research and a more about
planning. Without Spreadsheet SEO People
cant imagine life , can they?
• My These tips can make life easy for seo
expert.
• Even if you are not an expert in excel ..using
these few tricks will surely help you in
managing your day to day seo activities.
• It is very helpful in preparing Reporting,
Analysis and in Site Audit
Twitter @ketanraval

3. Main Excel Tips
• Filtering
• Sorting
• Freeze Pane
• Removing Duplicates
• Trimming Domain ( Extract Domain link
from long URL)
• Preparing Duplicate URL Report
• Domain Name Extraction
• Conditional Formatting for improving
Link Building efforts.
I am not going to just tell you that what
these function can do but I will explain how
you can use it for SEO Purpose in different
Cases.
Twitter @ketanraval

4. Sorting
• Sorting is very helpful while you are having records with Page Rank
, Backlink Count, Page Authority.
• Sort Competitor link profile with Page Rank or Page Authority before
starting link building.
Twitter @ketanraval

5. Filtering
• Filtering will help in site audit & link building
• It helps in Finding common page
titles, descriptions, keywords, Errors during website audit.
• During link prospecting it can help in finding “specific type” of links
with your link profile.
Twitter @ketanraval

6. Freezing Pane
• During Site Audit and Link Prospecting we need to traverse
through thousands of rows, Freezing Pane will help in keeping
‘concentration’ on.
Twitter @ketanraval

7. Removing Duplicates
• Remove Duplicates helps in 2 things
1) it remove duplicates which can help in building final report for
customer
2) if rows are scattered and have blank rows in between , remove
duplicates will also remove blanks 
Twitter @ketanraval

8. Proper()
Will make your text first word of your text Capital.
Where to Use?
– Site Audit
– Page Title Suggestion
– H1 Suggestions

9. Concatenate()
• Will merge cell text in to one
Where you can use it?
- Building K/W List - Content Ideas
- Anchor Text Variation - Website Audit

10. Text To Column
• Text To Column -will convert text in to columns according to formula you set
• Where to Use
• Very Useful in Category / Subcategory / Product Division
• Can help in Blog categories.
Twitter @ketanraval

11. IfError & Search
• IfError returns Value if specified formula throws error
• Search returns no of character from specified string is found
• Where to use?
• Checking Huge List and finding required links
Ex iferror(search(“.co.uk”,A1),”Non UK)
This will help to identify non uk and uk domains…
Twitter @ketanraval

12. Extract Domain Name
This is important for everyone in SEO how to extract domain from long url ?
Left(ColumnName,Find(“”,A1,8))
If you want to add “ http:// “ on urls which has not “ http://
=IFERROR(SEARCH("http://",ColumnName),"http://"&ColumnName)
Twitter @ketanraval

13. Conditional Formatting
• To Mark duplicate Record ‘RED’ from link building red.
• Can mark “blog” links “forum” links RED .. Ha? It ll help to find link
prospects from huge report right?
Twitter @ketanraval

14. End of Function ()
• You can stop going further .. Last few slides
are about me and my stupid team.. You can
save your time by not knowing about us.
No I can’t spam my twitter url everywhere… 

15. Who We are?
• We are bunch of people from India
,spending little time on {SEO,Social
Media , Link Building, Web
Design, Infogrpahics , Android Apps}
..
• Trust me very little time 
• And after that ??

16. This is what we do

17. We believe in using brain .. Nothing
can beat it..
Image Credit Mercedes Benz ..

18. Need More Ideas ???
if you want more ideas or you think you want to give feedback for this
shity shit.. You can always contact me here..
ketan@letsnurture.com
Twitter @ketanraval
Quora @ketanraval
Skype LetsNurture
www.implicitly.me ,
www.letsnurture.com ,
www.affordable-seo-services.com

19. Want to know about “letsnurture”
• We are here
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My Next Presentation will be on Technical SEO
Tools … stay in touch.. ;)