SEO Presentation for Biznik.com community members given by Brian Rauschenbach of AddThree.com.

1. Search Engine Optimization90 Minutes by @rauschenbach

3. Don’t forget thehumans!

4. Search Abstract for “Nordstrom Shoes” on Google

5. I Love You Google But what does Google love?

6. Google Loves Content…Updated Content That Is.

7. Will Smith vs DJ Jazzy Jeff

8. Win The Battle for Tail Terms

9. Title Tags are King! Match your title tag to your page URL to your H1 header tag to your bread crumb trail navigation

10. Title Tag Page Name Breadcrumb Trail H1 Header Tag

11. “Your unknown, you don’t even own a microphone.” – Rapper, Special Ed How do I get my site in the search engines?

12. Sitemaps & Webmaster Tools Google Webmaster Central: www.google.com/webmasters/tools/ Bing Webmaster Tools: www.bing.com/toolbox/webmasters Yahoo! Site Explorer: http://siteexplorer.search.yahoo.com (Inlinks)

14. Visibility in search engines – Press releases get crawled

15. Listings in Google News and Yahoo News for your keywords

16. Tens of thousands of headline impressions across 1000s of blogs, websites, and news sites that run RSS headlines

17. Can help your new website escape from the “Google Sandbox” quickly

20. Deep links can imply either internal links or external links being distributed throughout your site to pages other than your home page. (Orphan Content)

22. Much to learn you still have.

24. Remove /doc directory

25. Create social profiles on Facebook / Twitter / Linkedin

27. Develop Areas of Practice as localized content

28. Register with local directories

32. Focus on localized search queries for service section. Might want to develop additional pages for web design, web development, branding & identity

33. Create and claim Google Local listing

34. Change title tag to this format:Seattle Graphic Design, Web Development & Photography – aftertheimage (front load keywords)

36. Currently title tag is focused on “Vedic Astrologer Seattle” and in page home link goes to “Life Code”

37. Build content page on “Vedic Astrology” and “Life Code” topics

38. Reverse title tags on all pagesSeattle Vedic Astrologer – The Soma Institute

41. Create content on Virtual office space, shared office space, training office space for rent, meeting space for rent, book meeting space key phrases

42. Make sure you create and claim your Google local and maybe a Facebook Places listing.

44. Expand title tag on home page to: “Seattle Architectural & Commercial Photography - Francis Zera Photo”

47. Install All-in-one-seo plug-in to customize post names and meta info

48. Re-write home page title to: Web Tools & Strategies for Sales Managers - Fill the Funnel

50. Re-write home page title to: Seattle Custom Cabinets – Phinney Ridge Cabinet Company

51. Expand on Process and Products & Services pages to include more Cabinetry keywords in titles and URLs

53. Edit title tag to include keywords around “Stress Management for Moms” and “Radio Show”

54. Ask DailyOM to SEO their site better and do URL re-writes for all .cgi pages

55. Develop an “Online Courses” page on your TypePad domain and send outbound links to your courses page

57. Be careful not overdoing the localization pages. I usually use 25 pages of content max linked from homepage and you are at 30 pages already

59. If it’s any concession, your Biznik Profile comes up #5 on your name search for Rebecca Robbins

61. Install All-in-one-SEO WordPress plug-in

62. Expand page/section titles and headers to be more keyword specificexample: http://humansecurities.com/adaptive-leadership/ current title is “Leadership” and header on page is “Leadership”. Add “Adaptive” and other descriptors to your titles and be sure to match up title, header and URLs

64. Change page header to “Seattle Career Counselor” or “Seattle Career Counseling” and make the “Start Making Your Dreams a Reality!” an H2 header

65. Develop content on your services page to be 4 separate pages so you can take advantage of the header topics: Job Search Strategy, Life Coaching, Personal Coaching, etc

67. No unique URLs present

68. Might want to explore moving website over to WordPress or other CMS template for photography work

69. Photos should be tagged as wedding, family and portrait related

70. Should create a Flickr or Smugmug account to have photos shared and crawled by Google images

72. URL rewrite in WordPress using custom structure: /%postname%/ so your category directory is truncated from http://www.bluehorse.biz/services/marketing-coaching/ to http://www.bluehorse.biz/seattle-marketing-coaching/ (localize search query)

74. New title tag for home page from “Terra Bella Flowers - Organic Florist in Seattle | Terra Bella Flowers” to “Seattle Organic Florist - Terra Bella Flowers”

75. All pages missing meta descriptions for your search abstract

76. Try to localize content pages like “Perfect Weddings” to “Seattle Wedding Flowers” and further develop page content to include target key phrases you would like to appear on

78. Need unique title and meta tags for each pageExample: http://www.thevoicedialogueinstitute.org/pages/trainings.html Title: Seattle Voice Dialogue Training URL re-write: (truncate URLs and remove un-needed directories http://www.thevoicedialogueinstitute.org/seattle-voice-dialogue-training.html

80. Build out additional content pages on what textured glass is, your space, decorative glass ideas, etc. This could be new pages in Drupal or blog posts with your inspirational ideas

82. Win in one city and then expand to cover other local cities

83. Develop localized carpet cleaning pages and content

84. Setup promotions on Places pages for 1st time customers

86. New title tag for home page: Seattle Rolfing, Craniosacral & Visceral Work – Whole Body Integration

87. Remember to include potential search phrases when developing new contentexample: maybe write an article on Craniosacral Therapy or Structural Integration soft tissue manipulation

89. Save “Search Engine Optimization Services” for SEO page

90. Localize service pages when appropriate “Seattle Website Hosting”

92. Install the All-in-One-SEO plug-in. Stay away from Category creation. Create your posts as Pages and leave article specific content in your blog

93. Create content around these 3 service offerings: Market Research, Online Surveys and Focus Groups

95. Change homepage header “Welcome to WineTrails NW” to “Pacific Northwest Wineries Guide”

96. Expand and localize site sections. I would suggest breaking out Regions page to have 3 separate content pages for Washington, Oregon and Idaho and a paragraph on each area talking about their wine history