Building the UX CoE as the foundation for UX strategy at Vistaprint

1. Building the
UX Center of Excellence
Susan C. Rice

2. Agenda
2
• Who We Are
• UX Center of Excellence
• UX Strategy
• Key Learnings

3. Who We Are
3

4. Vistaprint N.V. (Nasdaq: VPRT)
4
We empower more than
15 million micro businesses
and consumers annually to
make an impression with
affordable, professional
products and services.

5. Company Facts
5
> 1 billion dollar company
> 4,100 employees
worldwide
25 localized websites
13 offices
3 state of the art
manufacturing facilities

6. UX Center of Excellence
6

7. ?
?
?

8. 9/12/201 8
2
“Considered”

9. It all starts with a team…
9
Vision: Creating a holistic, unified
experience for Vistaprint customers

10. Introducing the Center of Excellence
A team of subject matter experts that define and
promote best practices and processes around a
specific focus area to maximize business results.

11. How?
9/12/201 11

12. 9/12/201 12

13. 13

14. Customer Commitments
14
We focus on delighting
our customers by
creating an effortless
enjoyable experience
based on user centered
design, customer
research, and iterative
improvements.

16. UX Strategy
16

17. 17
1992 2008 2013
123yrs combined experience
Lexington & Barcelona
Skills & Expertise
wireframes
visual
design
heuristic
evaluation
usability
testing
information architecture
competitive
analysis
user experience
field
studies
interaction design user stories contextual inquiry
web
analytics
user
research
card
sorting
eCommerce
persona
s
site maps
user
mapping
prototyping
survey

18. 9/12/201 18

19. Key Learnings
19

20. “You have to unlearn
the habit of waiting to
be told what comes
next…”
Penelope Trunk, Co-Founder of
Brazen Careerist

21. Thank You.
21
Susan Rice leads Global User Experience Design at Vistaprint (VPRT).
In 2011, she influenced executive leadership to reorganize a distributed
UX team – creating the UX Center of Excellence. Since then, she’s
doubled the size of the team – enabling greater UX input and strategy
into all aspects of the project lifecycle.
srice@vistaprint.com
www.linkedin.com/in/susanriceux/
Special thanks to Rich Buttiglieri for sharing his work on the UX
Maturity Model.