At the Internet Retailing Expo 2017, I gave a presentation about omnichannel experiences. Across the Magnolia customers who are the most serious about omnichannel, there is a strong pattern of letting the experience, the story and business goals drive the projects—putting technology decisions in the facilitating role. Using the new Pathé Suisse customer journey as example, we dived into how omnichannel gets practical. http://internetretailingexpo.com/the-omnichannel-experience-theatre

1. REAL OMNICHANNEL
MAGNOLIA CMS
LEAD PRODUCT MANAGER, RASMUS SKJOLDAN

2. 2
“THE WAY I’M TRYING TO
DRIVE OMNICHANNEL IS BY
WORKING STORY-DRIVEN.
IT IS STORY FIRST—AND
THEN IT IS THAT STORY
THAT LIVES ACROSS
CHANNELS.”
GLOBAL MARKETING DIRECTOR

3. 3
“OMNICHANNEL IS HIGH
UP ON OUR AGENDA.
BUT IT’S NOT ABOUT
TECHNOLOGY…
THE CHALLENGE IS
ORGANIZATION.”
GLOBAL MARKETING DIRECTOR

5. PATHÉ SUISSE
– WEBSITE RELAUNCH

16. Pathé’s kind of
omnichannel:

17. Pathé’s kind of
omnichannel:
Helps you be
a good friend

18. Pathé’s kind of
omnichannel:
Helps you plan

19. Pathé’s kind of
omnichannel:
Helps you share an
experience with others

20. Pathé’s kind of
omnichannel:
Helps you invite
your friends

22. Pathé’s kind of
omnichannel:
Use design to link the experience
across desktop, mobile, calendar,
messaging app and cinema

23. Pathé’s kind of
omnichannel:
…oh and btw sell tickets
and build loyalty

25. “Our new website offers a positive experience even before the
cinema visit.Today’s cinema-goers not only expect that they can buy
cinema tickets via mobile, but also that they can make arrangements
with friends via popular messaging platforms such as Whatsapp.
The new website reflects our innovation strategy and improves the
cinema experience for our guests,”
Thierry Hatier, CEO, Pathé Switzerland

27. The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores,
weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Forrester Wave™: Web Content Management Systems, Q1 ’17
Highest scores that were given for the
Front-end APIs and Back-end
extensibility subcategories.
Magnolia

36. 36