How do you drive the right visitors to your website? The success of any web-based business starts with ensuring the consumers looking for your business find your business. Our Rasmussen College subject matter expert, Josh Braaten, shows you how search engine optimization (SEO) and the resulting online word-of-mouth buzz can improve consumer traffic to your website or blog.
10. • Search engine optimization (SEO) theories
• Shady SEO agencies with spam tactics
• Google’s Pandas and Penguins
• Keyword targeting and on-page optimization
• 301 redirects and sitemaps.xml
• Indexation and robot spiders
• Canonicalization of URLS
WHY DOES SOCIAL MEDIA COME ACROSS AS DIFFICULT?
34. 5. PICK A SCHEDULE AND COMMIT. REVISE AS NEEDED.
Online Property Frequency Action
Blog Weekly
Write one 200-800 word article that entertains,
educates, or engages customers
Social Media
Facebook: daily
Twitter: 2-5x/day
Google+: weekly
Pinterest: weekly
7:2:1 Ratio:
•7 = Other people’s helpful content
•2 = Your content
•1 = Your products or service
Email Monthly
Send an email newsletter full of the month’s
content and send it to customers