2. Presented by ‘The Creative
Fellows’
Group Members
Md. Nazmul Hasan ID: 2010-1-13-038
Shahadat Hossain ID: 2010-1-10-045
Raisul Islam ID: 2010-1-10-105
Mostofa Kamal ID: 2010-2-10-381
Rashedul Amin ID: 2010-2-10-134
4. History and Background of Polar
Name of company
Establish time
Area and allocation
Capital of the company
Board of directors
Number of executive
Business sector
Working zone
Vision
Mission
Objective
Theme of polar
5. Products of polar
Ripple ice cream
Family pack
cake ice cream
cone
cup
Vanilla and strawberry
Fresh
Candy
Orange
Lemon
Chockbar
Chocobar
Yummy
Box pack
Box pack large
6. Market Share
The competition is pretty stiff in the ice cream market but
polar still leads with an approx. share of 20%, Igloo has
approx. 60% market share, followed by Kwality at around
15% market share, while Milk Vita and Savoy manages the
rest.
12. Analysis of the Marketing
Strategies
Segmentation
Targeting
Positioning
Positioning Statement
13. Segmentation and Targeting
Segmentation:
Demographic segmentation
Consist of occupation and income
Very cheap and tasty
• Targeting:
Ice cream lover
Middle class income people
14. Positioning and Positioning
Statement
Positioning:
By different taste
Creamy inner layer and chocolate flavor
Chocolaty smell and give pleasure
Positioning Statement:
To the ice-cream lovers who want the different taste and to see the variety of ice-
cream, Cone is such a new brand that is totally new and rejoice the ice-cream
lovers by its new chocolate flavor.