Dr John McGurk - Fresh social science insights for HR

Neuroscience

CPD
for the
LinkedIn members group &
L&D professionals

#CIPDLRN
RapidBI Webinar 2013

Mike Morrison
RapidBI.com

#CIPDLRN

Today's Speakers
Dr John McGurk
Adviser: Learning and Talent Development
CIPD

#CIPDLRN

Q A

Martin Couzins Type question here

Editor
Learnpatch.co.uk
Q&A Support

#CIPDLRN

Neuroscience

New Social Science Insights for
HR
Dr John McGurk
Adviser: learning and talent
development

#CIPDLRN
© CIPD Dr John McGurk / mm 2013 RapidBI Webinar 2013

Overview
We will look at
three key areas
on insight for HR

Economics

Sociology
and
anthropology

New
management
research

© CIPD Dr John McGurk / mm 2013

Random stuff we will cover


Why?
• Understanding these areas which are less
familiar to us than our core insight areas of
psychology, management and OB is worthwile.
• Better understanding can be drawn by
engaging with these issues
• We can link more with wider business and
bring powerful knowledge and insight to bear.


Economics
• Our least acknowledged source of insight
• labour economics and human capital variant
describe a lot of our world
• Great insights on:
– Choice architecture and the nudge
– Beauty and bias
– Tournament theory and executive performance


Choice architecture
• Nudging is about
shifting behaviour with
incentives
• These can be monetary
or just conditioning
behaviour.
• The related issue of
choice architecture
comes into play


Quick Quiz
• Why have supermarkets • 1.Which of these films
traditionally put fruit are people likely to say
and veg at the front of they like to watch later
the shop – Lincoln
• Please type your – Die harder
answer • 2: Same choice for
people asked what they
want to watch that
evening


Beauty and the bias
• Many of us are biased towards
beauty Hamermesh (2011)
• Attractive people get a major
pay premium
• Overweight women lose
pounds in pay relative to men
• Taller men make more of their
asset
– even footballers are penalised
for each standard deviation
away form classic facial
symmetry.
• Erotic capital
• Flirting and job satisfaction


Tournament theory and executive
compensation
• Tournaments are competitions
where people are rewarded
according to relative rank. Works
when easy to rank people
• Executive pay and promotion to
HRD is a tournament setting
where the prize is a reward for
coming first of other competing
abilities.
• People can be in a tournament
even if they don’t know it when
they are blind to others level of
reward so it becomes defacto


Anthropology and sociology

• Anthropology and culture
• Ethnography and observation
• Co-operation collaboration and conflict


Anthropology: The “mother” discipline
for Culture
• Leadership culture and • Car seat designers
“cultism” • Computer coders
• Work relations • Cross national teams
(Hawthorne experiments)
• Conflict and co-operation
• Innovation
• Entrepreneurship
• Cross cultural knowledge
Xerox employed 9 phds
• Social capital
• Communities of practice


Sociology’s take on Co-operation and
Collaboration
• Sociologists are integral to a
lot of HR insight
– Employee Relations
contribution probably best
known
(Unitarist/pluralist/radical)
• Structure, conflict and co-
operation and hidden issues
like class and power in
organisations.
• Understanding of incentives
and disincentives to
collaborate and co-operate.


Ethnography and Employment
• Genuinely understanding the
nature of work needs rich
qualitative data
• Ethnography helps build such a
rich picture
• Deep and reflexive method
• Increasingly used in business
insight


Fresh management insight

• Turnover induced forgetting
• Organisational stupidity
• Networks, nodes and
sociometrics


Learning and forgetting
• L&TD OD management
assumes a learning curve
• Knowledge management
concept of “forgetting”.
• Something fishy in a
salmon processing factory
• (Sune and Lopez 2013)
• Productivity impacts
implication for tenure etc.


Organisational stupidity
• Good lens to look at
organisations and
culture
– Finance and risk, TQM,
ICT overinvestment,
Developing concept of OS
(Alvesson and Spicer 2013) project over-runs.

• Routine not aberrant
• Curiosity and courage to
challenge is the cure


Networks, nodes and sociometrics
Science of networks
• Six degrees of separation
from Kevin Bacon
• Science of networks and
social ties link to KM
• (Fliaster and Spiess 2008)
• Sociometrics and the spatial
representation of
relationships (Bahbouh)
2013 (forthcoming)


Conclusion and recap

• Much insight to tap from • Network research on social
outside our usual boundaries ties and connectivity
• Economics and insights on • Operational research on
choice, taste and beauty and Turnover-induced
tournaments Forgetting
• Anthropology on culture and
ethnography and deep • Critical management theory
organisational investigation on organisational stupidity
• Sociology on conflict co- • They are all connected and
operation power and mixing them togetehr gives
inequality real insight and fresh
perspectives


Over to you...
What are
Your Questions...?

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Dr John McGurk - Fresh social science insights for HR

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Dr John McGurk - Fresh social science insights for HR