SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Raphael Koenig
                                  03.23.2012




Final Presentation
Social Media Marketing Strategy
Table of content
• RaphgoestoCali (blogspot)

• facebook

• twitter

• Closing thoughts
RaphgoestoCali
http://raphgoestocali.blogspot.com/

• 3 posts (introduction, 2 homeworks)

• 0 comments, 24 visits, 2 followers

• Post that got the most views:
     Homework No 2
RaphgoestoCali
http://raphgoestocali.blogspot.com/

• Interesting:
     Share news, feelings and impression with friends
     and others

• Most challenging part:
     Keep up-to-date with new posts
     (not only blogspot, but also wordpress)
RaphgoestoCali
http://raphgoestocali.blogspot.com/




• No use of blogs (blogspot and wordpress) in the
  future!
facebook
facebook
• Very (most) powerful social network

• Biggest online target group for marketers

• Fast exchange of information

• New add-on to the marketing mix:
   Sharing, liking, commenting posts build up a new
   distribution and promotion system
facebook
• Changed perceptions:

 ▫ Try to be more carefully with information and
   personal data
twitter
https://twitter.com/#!/raphko


• ID: raphko
• Companies:         tegut…, Eintracht Frankfurt,
                     Coca-Cola, Carhartt, VW,
                     Alnatura, …
• Strengths:         fast exchange on information
• Weaknesses:        big advantages only for companies
                     and their marketing issues
                     Where is the advantage for „normal“
                     users?
Summary
• Social media up-dated conventional marketing
  mixes
 ▫ Faster exchange of information
 ▫ New information distribution and promotion
   accomplished by users
 ▫ Mobile communication devices inform marketers
   where they can find customers
 ▫ Easy handling, less costs concerning marketing
   strategies

Weitere ähnliche Inhalte

Ähnlich wie Final presentation

Social Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media IntegrationSocial Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media IntegrationCathy Earle
 
How to grow your business using Social Media
How to grow your business using Social Media How to grow your business using Social Media
How to grow your business using Social Media Tomo360, LLC
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session ThreeJessica Brown
 
Building Online Communities for Realtors
Building Online Communities for RealtorsBuilding Online Communities for Realtors
Building Online Communities for RealtorsAlbert Qian
 
Presentation SOZIALIZEME
Presentation SOZIALIZEMEPresentation SOZIALIZEME
Presentation SOZIALIZEMEsozializeme
 
Social media for business
Social media for businessSocial media for business
Social media for businessSameer Patil
 
Advanced Social Media for the Events Industry
Advanced Social Media for the Events IndustryAdvanced Social Media for the Events Industry
Advanced Social Media for the Events IndustryKelvin Newman
 
Digital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media MarketingDigital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
 
Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012
Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012
Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012Rebecca Herson
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101 Lanre Sonola
 
social media marketing
social media marketingsocial media marketing
social media marketingSonali Pandey
 
Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Fishtank
 
Power Marketing with Twitter
Power Marketing with TwitterPower Marketing with Twitter
Power Marketing with TwitterJuliann Grant
 
Social media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationSocial media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationAdriana Serna
 
8 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 20198 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 2019Arik Hanson
 
Social Media for Nonprofits and Social Good 2014
Social Media for Nonprofits and Social Good 2014Social Media for Nonprofits and Social Good 2014
Social Media for Nonprofits and Social Good 2014Resourceful Nonprofit
 

Ähnlich wie Final presentation (20)

Social Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media IntegrationSocial Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media Integration
 
How to grow your business using Social Media
How to grow your business using Social Media How to grow your business using Social Media
How to grow your business using Social Media
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session Three
 
Building Online Communities for Realtors
Building Online Communities for RealtorsBuilding Online Communities for Realtors
Building Online Communities for Realtors
 
Presentation SOZIALIZEME
Presentation SOZIALIZEMEPresentation SOZIALIZEME
Presentation SOZIALIZEME
 
Communicate (2015-2016)
Communicate (2015-2016)Communicate (2015-2016)
Communicate (2015-2016)
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Advanced Social Media for the Events Industry
Advanced Social Media for the Events IndustryAdvanced Social Media for the Events Industry
Advanced Social Media for the Events Industry
 
Social media in a nutshell
Social media in a nutshellSocial media in a nutshell
Social media in a nutshell
 
Digital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media MarketingDigital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media Marketing
 
Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012
Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012
Lean Marketing for Early Stage Startups - DreamIt Accelerator - April 2012
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101
 
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best PracticesB2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best Practices
 
social media marketing
social media marketingsocial media marketing
social media marketing
 
Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011
 
Power Marketing with Twitter
Power Marketing with TwitterPower Marketing with Twitter
Power Marketing with Twitter
 
Social media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism AssociationSocial media training for Caribbean Hotel and Tourism Association
Social media training for Caribbean Hotel and Tourism Association
 
Social Media Overview&Case Studies V1.5
Social Media Overview&Case Studies V1.5Social Media Overview&Case Studies V1.5
Social Media Overview&Case Studies V1.5
 
8 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 20198 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 2019
 
Social Media for Nonprofits and Social Good 2014
Social Media for Nonprofits and Social Good 2014Social Media for Nonprofits and Social Good 2014
Social Media for Nonprofits and Social Good 2014
 

Kürzlich hochgeladen

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 

Kürzlich hochgeladen (20)

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 

Final presentation