7. facebook
• Very (most) powerful social network
• Biggest online target group for marketers
• Fast exchange of information
• New add-on to the marketing mix:
Sharing, liking, commenting posts build up a new
distribution and promotion system
9. twitter
https://twitter.com/#!/raphko
• ID: raphko
• Companies: tegut…, Eintracht Frankfurt,
Coca-Cola, Carhartt, VW,
Alnatura, …
• Strengths: fast exchange on information
• Weaknesses: big advantages only for companies
and their marketing issues
Where is the advantage for „normal“
users?
10. Summary
• Social media up-dated conventional marketing
mixes
▫ Faster exchange of information
▫ New information distribution and promotion
accomplished by users
▫ Mobile communication devices inform marketers
where they can find customers
▫ Easy handling, less costs concerning marketing
strategies