3. A SUSTAINABLE ACHIEVEMENT OF SUCCESS
• Music: Singer, songwriters
• Dance
• Cinema: Actress, Producer
• Fashion: Model, Design
• Literature: Writer
Diversity of the activities where she operates :
Being so present in the world of the Showbiz
made her highly mediatize.
Relied on some of the best minds, strongest
and famous people in the entertainment business.
Madonna is a chameleon, she know to adapt
to each new musical generation trend.
4. MADONNA’S BUSINESS STRATEGY
IN WHICH MARKETS DOES SHE COMPETE?
ENTERTAINMENT CINEMA MUSIC
BUT ALSO BOOK, FASHION, DANCE !
5. WHAT ARE THE MAIN ELEMENTS OF THE MADONNA'S STRATEGY ?
PROVOCATION
HIGH SKILL OF MANAGEMENT,
BUSINNES, MARKETING
FLEXIBILITY