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Geomarketing – La conoscenza del territorio per lo sviluppo del business Raoul Pilotti – TPS PTV
Geomarketing: la conoscenza del territorio… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Geomarketing: alcune considerazioni…. ,[object Object],[object Object],[object Object],[object Object]
Geomarketing: non ho le risposte? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geomarketing: analisi dati aziendali ,[object Object],[object Object],[object Object],[object Object],Interrogazione e rappresentazione grafica delle  aree  e delle  macroaree  sulle caratteristiche associate ai clienti o alle filiali: ,[object Object],[object Object],[object Object],[object Object]
Geomarketing: analisi socio-demografiche ,[object Object],Età: dai 30 – 40 anni Sesso: M Grado di istruzione: n.d. Reddito: medio Stato civile: celibe Lavoro: impiegato TARGET Bacino potenziale !
Geomarketing: ottimizzare la forza vendita  Assegnazione strategica dei clienti agli agenti/filiali ,[object Object],[object Object],[object Object],[object Object],37% 31% 17% 17% 9% 4 77% 62% 50% 30% 14% 3 90% 87% 80% 80% 10% 2 69% 64% 56% 45% 18% 1 100 km 80 km 60 km 40 km 20 km AGENTE Chi è l’agente ideale per ciascun cliente?
Geomarketing: un approccio “logistico”  ,[object Object],[object Object],[object Object],[object Object],Saving fino al 20% !
Geomarketing: sviluppare il business e ridurre i costi !!! ,[object Object],[object Object],[object Object],[object Object],Aumento delle quote di mercato Riduzione dei costi
Grazie per l’attenzione. Raoul Pilotti –TPS PTV

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La conoscenza del territorio per lo sviluppo del business

Hinweis der Redaktion

  1. Sono R.P. attualmente lavoro per TPS PTV e mi occupo di consulenza e vendita per le B.U Geomarketing e Logistica. Salto la presentazione perché ci vorrebbe 10 minuti solo per quello e vi rimando per questo al ns sito www.ptv.it o www.tpsitalia.it. La mia presentazione di questa , come dice il titolo ha per oggetto la conoscenza del territorio per lo sviluppo del business in altre parole: Geomarketing.