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Icelandair optimizes lead campaign in Passendo

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Anders Rantzau Rasmussen
Anders Rantzau Rasmussen

Icelandair ran an online marketing campaign in Passendo's programmatic e-mail network with impressive results.

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Icelandair optimizes lead campaign in Passendo Objective: Obtaining leads for Icelandairs member club. With device targeting and frequency control across e-mail publishers it was possible to obtain 8x higher CTR (Click Through Rate) and 1.5X higher CR (Conversion Rate) through optimization. 8.5X higher CTR 1.6X higher CR The campaign was optimized on the following parameters: •  Device targeting •  Frequency control •  Placements •  Media •  Format: 300x250 CTR: 0,22% à 1,86% CR: 15% à 24,01 % Frequency: 3 Device target: All Starting point

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Icelandair optimizes lead campaign in Passendo

  • 1. Icelandair optimizes lead campaign in Passendo Objective: Obtaining leads for Icelandairs member club. With device targeting and frequency control across e-mail publishers it was possible to obtain 8x higher CTR (Click Through Rate) and 1.5X higher CR (Conversion Rate) through optimization. 8.5X higher CTR 1.6X higher CR The campaign was optimized on the following parameters: •  Device targeting •  Frequency control •  Placements •  Media •  Format: 300x250 CTR: 0,22% à 1,86% CR: 15% à 24,01 % Frequency: 3 Device target: All Starting point