4G future market points to be considered fo market research

1. 4G
Market Research
for
ABC Telecom
Presented By
( TATA GROUP )
Ranjit Achary
Ankit Gindoria

2. The questions
What is the market?
Who is the customer?
Who is the competitors?

3.  Demand for 4G
 Market share
 Infrastructure
 STP
 Determining pricing strategy
 The right time to launch
Objectives

4.  Demand for 4G
To understand the real demand for such a
technology
 Market share
The relevant and comparing with existing
technology
 Infrastructure
To understand if there is enough infrastructure to
implement the technology
 STP
 The pricing strategy
Market penetration or market skimming
•Relevance and Importance of
Objectives

5.  Questionnaires to existing customers
 Employees feedback
 Competitive analysis
 Technical analysis
 Focus group
 Survey by mail, telephone
Methodologies

6.  Organizations like IEEE, 3GPP, WiMAX and
ITU etc
 Internet data
 Ask professionals, trade organizations,
 Consult hardware companies
 Publications, researchers, academia's
Secondary Source

7.  Market
 Customer
 Competition
Analysis parameters

8. Thank you