Launch of TATA's "Venture" & Its competitive Edge and Market

1. Tata Venture Presented By: Ranjeet Kumar Yadav 1

2. Launch Of Tata Venture Tata Motors, the largest vehicle maker in the Indian market, launched its new MPV “Venture” in the state of Rajasthan, on Friday(07-01-2011). The new venture model has been priced in the range of Rs 4.05 lakhs to Rs 5.07 lakhs. 2

3. Description Little less than 4 meters Available in 3 variants, 5,7 & 8-seater in 3 row front facing configuration It comes with features such as dual heating ventilation & air-conditioning, reverse parking aid, power windows, keyless & power steering and & rear wipers It offers a mileage 15.42 km/l, certified by ARAI 3

4. Interior View 4

5. Models Tata Venture CX Tata Venture EX Tata Venture GX 5

6. Tata Venture CX 6

7. Tata Venture CX It is the base variant of Tata Venture which comes with some standard features like Collapsible steering, Front Crash Reinforcement, side impact protection Beam and shield lock, Reclining and sliding driver and co-driver seat, 3 spoke Steering wheel, 2 Glove boxes, Electrical ports 12V, Provision of Music system, Flat Folding 3rd row seats, Digital Clock and Digital Information System, Roof Lamp, Sunvisor Driver and Co-driver side, Retractable inner grab handles, lift type tail gate at rear, Butterfly type 3 speed front wipers. 7

8. Overview Of Tata Venture CX 8

9. Tata Venture EX 9

10. Tata Venture EX It comes with the same engine as the above but with some additional features that include HVAC with dual AC and roof mounted louvers, Power steering, Injection moulded Passenger cabin trim, Chrome lip front grill, stylized wheel cap, External Antenna. 10

11. Overview Of Tata Venture EX 11

12. Tata Venture GX 12

13. Tata Venture GX It is the top end variant of Tata Venture that comes with some additional features that include reverse guide system, engine immobiliser, Front Fog Lamps, music system with 4 speakers, front power windows, Keyless entry, Rear wash, Wipe and Demister, Door open lights ON, Vanity mirrors, Tachometer, All forward seating, Dual tone barlie beige and linen interiors, cubic print dashboard centre console, body colored OVRM, door handles and bumpers. 13

14. Overview Of Tata Venture GX 14

15. Competitive Edge and Market 15

16. Competitive Edge and Market Maruti’s Omni and Eeco are two well-established products in the market, but, Maruti offers only petrol engines and hence the diesel powered Venture is an advantage owing to lower running cost. The major competitor of Tata Venture in market at present is Maruti Omni, if the budget is kept aside. The two large sized carriers will come face to face in Indian Auto market. Tata Venture wears real upmarket looks which brings a revolution in the segment. 16

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