A speech on the convergence of digital and social media on mobile platforms, that I presented at MIT Sloan's MediaTech and MoMIT Executive Lunch Series on November 9th, 2009

1. The Emergence of Digital & Social Media On Mobile Platforms Randy Giusto Presented at MIT Sloan MoMIT November 9, 2009 © 2009 NewDigitalCafé and Randy Giusto

2. Agenda Communications- The Old vs. New Way Mobile− a Strategic Platform Challenges and Opportunities Innovation Today’s Funding Environment © 2009 NewDigitalCafé and Randy Giusto

3. Communications- The Old Way From Batch (email) to Two-Way (IM) and Video Chat © 2009 NewDigitalCafé and Randy Giusto

5. 110m active users

6. Lost #1 spot to Facebook this year

7. LOV down from 25 min to <10 min− Compete

8. 8m artists and bands

9. Transforming into an entertainment portal© 2009 NewDigitalCafé and Randy Giusto

11. 13 hrs of video uploaded/min.

12. 26.57 avg. age of uploader© 2009 NewDigitalCafé and Randy Giusto

14. 35+ = fastest demographic

15. 2b photos/mo.

16. 14m videos/mo

17. 45m active groups

18. 1m developers© 2009 NewDigitalCafé and Randy Giusto

20. Only 20% of traffic from Twitter.com

21. 5% users = 75% activity

22. 53% women 47% men© 2009 NewDigitalCafé and Randy Giusto

24. 90K posts every 24 hrs.

25. 77% of web users read blogs

26. Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, BoingBoing© 2009 NewDigitalCafé and Randy Giusto

27. Mobile− A Strategic Platform A proliferation of connected CE and more capable mobile devices is occurring “The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture “2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman 100k apps in 15 mos./2b downloads 125k developers 50m devices sold Retain 30% of revenue 10k apps in 2.5 mos. Devices launching all year Retain 30% of revenue 3k apps in 8 mos./31m consumer downloads 65m devices sold Retain 20% of revenue © 2009 NewDigitalCafé and Randy Giusto

28. Mobile− A Strategic Platform 20m+ active users access via mobile BlackBerry, iPhone, Android and 10 operators Mobile uploads up 400% first 6 days after iPhone 3GS launch Mobile uploads up 1700% in 1H ‘09 65m active users access via mobile 180 operators in 60 countries deploying Facebook Mobile Mobile apps starting to explode across platforms BlackBerry, iPhone, Android, etc. © 2009 NewDigitalCafé and Randy Giusto

29. Challenges Open vs. closed debate Ecosystem consolidation? Mobile analytics ≠ web analytics Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate Measuring ROI in social media Measuring ROI in mobile apps © 2009 NewDigitalCafé and Randy Giusto

30. Opportunities Advertising & Analytics Web to Mobile Sustainability Socially Conscious Micro Payments Mobile Payments © 2009 NewDigitalCafé and Randy Giusto

31. Innovation © 2009 NewDigitalCafé and Randy Giusto

32. Innovation © 2009 NewDigitalCafé and Randy Giusto

33. Innovation © 2009 NewDigitalCafé and Randy Giusto

34. Innovation © 2009 NewDigitalCafé and Randy Giusto

35. Today’s Funding Environment The New Requirements Business plan and PPT deck Customers, which means revenue! Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash? Then you may get the meeting with the VC Expect to be told to go build a distribution channel If you need $5m you’ll get $2.5m Must show value, solution, disruption Prepare to share− Carriers, ad networks, publishers, and the VC Angels can help you figure it out, VCs provide the thrust © 2009 NewDigitalCafé and Randy Giusto

36. Contact Randy Giusto Managing Principal NewDigitalCafé 508-254-7975 Twitter @randygiusto Blog http://newdigitalcafe.com www.linkedin.com/in/randygiusto randygiusto@newdigitalcafe.com © 2009 NewDigitalCafé and Randy Giusto