Professional development for high school teachers about motivational factors to consider when developing or evaluating any learning program, including gamification programs.

1. Gamification In Education
Motivation
Randall Fujimoto
GameTrain Learning, Inc.

2. Behavior Model
Behavior
=
Ability
+
Motivation
+
Trigger
B.J. Fogg, A Behavior Model for Persuasive Design, 2009

3. Agenda
1. Motivation Theories
2. Analysis Activity

4. Motivation Theories
• Extrinsic
• Intrinsic
• Play
• Gamification

5. Extrinsic Motivation
Behaviorism

6. Extrinsic Motivation
Discussion
Is it ever good to use
extrinsic motivation?

7. Extrinsic Motivation
Overjustification Effect
Photo Credit: Inspire Kids Montessori

8. Extrinsic Motivation
Overjustification Effect
VIDEO
Alfie Kohn
vs.
Dwight Schrute
https://www.youtube.com/watch?v=G59KY7ek8Rk

9. Extrinsic Motivation
Day Care Example
Gneezy & Rustichini, The Fine is a Price, 2000

10. Intrinsic Motivation
• Malone & Lepper
• ARCS Model
• Self-Determination Theory
• Daniel Pink
Theories

11. Intrinsic Motivation
• Challenge
• Curiosity
• Control
• Competition
• Cooperation
• Fantasy
• Recognition
Malone & Lepper

12. Intrinsic Motivation
• Attention
• Relevance
• Confidence
• Satisfaction
ARCS Model (Keller)

13. Intrinsic Motivation
• Competence
• Autonomy
• Relatedness/Connection
Self-Determination Theory

14. Intrinsic Motivation
• Autonomy
• Mastery
• Purpose
Daniel Pink
(Author of Drive)

15. Intrinsic Motivation
Daniel Pink
VIDEO
RSA Animate: Drive
http://www.thersa.org/events/rsaanimate/animate/rsa-animate-drive

16. Intrinsic Motivation
• Mastery
• Autonomy
• Purpose
• Social (Connection)
Combined

17. Play Motivation
Credit: XEO Design

18. Gamification
• Status
• Access
• Power
• Stuff
SAPS (Zichermann)

19. Analysis Activity
• Teams of four
• Analyze the intrinsic and
extrinsic motivational
aspects of the following
two educational
gamification programs

20. Analysis Activity
Classcraft

21. Analysis Activity
ClassDojo

22. Analysis Activity
Analyze the intrinsic and
extrinsic motivational aspects of
these two educational
gamification programs
Classcraft
www.classcraft.com
Classdojo
www.classdojo.com

23. Analysis Activity
After analyzing, play like the
board game Scattergories™:
• Go around room and have
each team read off one
motivational aspect
• Team gets one point if no
other team has it

24. Takeaways
• Intrinsic Motivation (SPAM)
▪ Social (Connection)
▪ Purpose
▪ Autonomy
▪ Mastery
• Extrinsic Motivation
▪ Use with caution
▪ As a kickstarter
▪ Transfer to intrinsic

25. Gamification In Education
Motivation
Randall Fujimoto
GameTrain Learning, Inc.
randall@gametrainlearning.org
www.gametrainlearning.org
Twitter: @gametrainlearn