Hostway ecommerce Expo South Florida Magento Hosting
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Hostway Services, Inc. was founded in 1998 and has been serving the infrastructure and hosting needs of small and medium sized businesses ever since. As a leader in Cloud Hosting, Managed Hosting, and Email and Applications, Hostway delivers reliable, secure, and scalable solutions to more than 500,000 customers worldwide.
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Hostway ecommerce Expo South Florida Magento Hosting
- 1. Everything You Always Wanted to Know About Magento* *But Were Afraid to Ask
- 2. Set Apart from Other Service Providers ABOUT HOSTWAY Experienced and Stable Provider Customizable Configurations Dedicated Account Teams Solutions for Every Size Company SSAE 16 Certified Datacenters Works as a Partner to You and Your Business Hybrid Connectivity to On-Premise Comprehensive Professional Services Network
- 3. Technology You Won’t Outgrow ABOUT HOSTWAY
- 4. What is Magento? • CMS with an e-commerce emphasis – Content Management System • Out of the box it runs on the LAMP Stack: – Linux – Apache – MySQL – PHP
- 5. What is E-Commerce? E-commerce, let’s break it down… • E (suffix)(Slang) of or relating to technology or the internet. • Commerce, mid 16th century: from French, or from Latin commercium ‘trade, trading,’ from com- ‘together’ + mercium (from merx, merc- ‘merchandise’).
- 6. Who Uses Magento? More Than 240,000 Merchants, some names you might recognize… • Nike • Easton • Sierra Nevada • Volcom • Fiji Water • Oneida
- 7. Why Do They Use Magento? • Third-Party Integrations • Performance • Scalability • User Experience • Ease of Design • Marketing and Conversion • Multi-site capabilities
- 8. Magento Plugins Extensions for: • Marketing and sales tools • Payment processing • Shipping and fulfillment • Accounting • Back-end integration • CRM • SEM/SEO
- 9. Versions of Magento • Community Magento Community Edition is the perfect solution if you're a developer or tech-savvy merchant that wants to explore the flexibility of the Magento eCommerce platform. You can modify—and even contribute to—the core code and engage with our passionate community for support and guidance. • Enterprise Magento Enterprise Edition is the high performance, scalable eCommerce solution for fast-growing and large businesses. It has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue.
- 10. Magento & Hostway • Silver Hosting Partner • Systems Integrator Partners • Innovative DB solutions • Optimized image
- 11. Solutions Integrator Partners Magento partners who specialize in e-commerce, site design and development. Get the applications and services that extend your store so you can attract more customers, increase sales, and improve profitability.
- 12. Technology Partners • Avalara • Klarna • CenterStage • Springbot • Clustrix
- 13. Our Friends at Rand Marketing Develop a plan focused on ROI • Specialize in PHP-based websites Magento & WordPress • SEO / Google Adwords / Pay-Per-Click • Social Media Marketing • Logo / Graphic Design
- 14. Our Friends at Clustrix ClustrixDB is the first enterprise database Magento has recognized as a MySQL alternative for its customers. • Easy Migration • Easy Scaling of DataBase Capacity Don’t pay for what you’re not using
- 15. Something on the Light Side • How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch? Q:What is pirate’s favorite piece f marketing content? A: A webinarrrrrrrrrrrrrrrrrrrrr
- 16. What Matters to E-Commerce Customers? • Time to First Byte • Render Start • Load Time
- 17. Hostway’s Optimized Magento Image • Red Hat Enterprise Linux 6.6 • Apache 2.2.15 (mpm_prefork) • MySQL 5.5.44 • PHP 5.4.41 using Mod_PHP • pecl-zendopcache 7.0.5 • Redis 3.0.1 w/ Cm_RedisSession & Cm_Cache_Backend_Redis • Varnish 2.1.5
- 18. Spotlight: Varnish Varnish is the reverse caching proxy that sits in front of the Magento store. • Caches static content to avoid repeated disk reads, speeding up performance • Can act as a load-balancer in a multi-server environment
- 19. Spotlight: MySQL (Can be replaced with Clustrix or similar) • We tune down MyISAM memory usage and allocate more to InnoDB. • We increase the InnoDB buffer pool size for faster response times. • Also improved file storage and logging to improve transaction storage I/O.
- 20. Spotlight: Redis A single process utilized by three Magento processes: The fast back-end, the slow back-end and session storage. • Memcached / Redis • Scaling with Redis
- 21. Questions and Answers The only dumb question is the one you don’t ask!
- 22. Next Steps • Reach out to my colleague Ken Carter or myself to discuss what we can do to for you! OR • Contact our Hosts Rand Marketing to get in touch with us.
- 23. Interested In Learning More? Contact us today for further information! Call us at 888-707-RAND or email us at info@randmarketing.com
Hinweis der Redaktion
- Originated as a PaaS (shared) moved into IaaS (dedicated hosting) Combining the two, ITaaS
- Content management system and why to use it, Built in content updating via web portal Greatly reduces need for HTMl knowledge Want a redesign? Themes are WAY easier than recoding a traditional website Cool new features on your competitors website getting you down?? Add a plugin! A good CMS will include tools for SEO, Mobile enhancements, and social media that are essential to managing your overall marketing
- So E-commerce is using technology and the internet to bring together people and merchandise using technology and the internet, basically an online storefront, but if you’re here, you probably knew that already!
- Some of the world’s largest corporations have chosen Magento as the base to their online stores
- Third party integrations, tons of plugins in the store, huge ecosystem to pull from. Perform, magento and the underlying Linux OS can be tuned in many ways to give you the most performance out of your hardware and IT spend. Scalability, Magento is pretty straightofrward to scale out either by adding additional web heads, or additional DB resources, especially with ourpartner clusterix. Store owners are able to get very granular with controlling the user experience including load times. Ease of Design changes, as a CMS you can make changes via a simple admin, web portal. Mangeto was built from the ground up to help you execute your marketing strategies and drive higher conversion rates. From an internal site vs an external site to A/B marketing, to international site versions, Magento is geared towards enabling you to use one back end to power many front end web stores.
- In order to achieve the effects that make Magento so attractive to Ecommerce users they have a plugin library that allows the community to make available their innovations and additions to the base magento software.
- Hostway is a Magento Hosting Silver Partner. We have worked with them to ensure that we are capable and setup to host Magento solutions from a small store running community edition on a Virtual Machine with a few hundred SKUs to Massive stores that serve order fulfillment for both internal and external customers running on the Magento Enterprise edition and a whole array of dedicated servers tuned to work together seamlessly to support the marketing strategy of an enterprise organization. To accomplish this we have developed relationships with Systems integrators like Rand Marketing that can handle the heavy lifting on the design and coding side of things while we provide the rock solid infrastructure to run it all. We have also partired up with teams that can provide innovative DB solutions spread over multiple hosts Physical or Virtual to scale the DB out in real time with out maintenance windows. Hostway has developed customized magento images for an all in one host as well as tuned images to facilitate the spliting out of the cacheing, db, and web serving tiers of the magento deployment.
- – Automated Sales Tax Compliance– Simplified Payment Integration– Point of Sales Business Management Tools– Optimizing Digital Marketing, SEO– On Demand Scalable Database
- Currently this, we are always working to improve the image as the community innovates and shares their success stories
- With the time to first byte, you measure the amount of time required for the servers to react to the request of a browser to send data. With the render start, you measure the amount of time necessary for the first page element to be displayed on the browser. Load time means the total amount of time required to load all elements of the page. Amazon's calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day—meaning they'd serve up many millions fewer online adverts.
- Currently this, we are always working to improve the image as the community innovates and shares their success stories
- You could imagine caching as the food on a buffet line, if there weren’t large containers of food cached there, the staff would have to run back to the kitchen every time a customer served a plate of mashed potatoes! Much like this buffet line, Varnish can cache a lot of the information that the Database provides to the webservers to generate the pages that visitors are trying to view.
- MySQL is the database that holds all the information on the SKUs in your store, the pictures that represent them on your website, and all of the other things that are used to generate the pages. We tune MySQL to be prepared for the types of data and the way magento tells apache to ask for it.
- Redis does support tags out of the box. By using Redis you won’t need the file-cache anymore. After switching to Redis as cache-backend, you can clean up your /var/cache directory and you will notice it stays empty! All cache data is now being served from memory.