Rand Fishkin's presentation from What's Next DC 2011 on SEO news, a refresher of some basics and a few powerful advanced tactics

1. Advanced Tactics to Maximize SEO Opportunity Rand Fishkin, CEO & Co-founder, SEOmoz What’s Next DC, January 2011

2. News + Updatesfrom the World of SEO

3. Shares + Tweets = Rankings at Google/Bing Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it? Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

4. SEO is Still Under-Invested http://www.quora.com/How-overhyped-is-the-concept-of-SEO

5. SEO is Still Under-Invested PPC = ~85% of spend SEO = ~15% of spend 1 Billion Searches / Day; 1 Billion Searchers / Week http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777

6. The Long Tail Remains Dominant

7. Google has Happy Searchers; “Noise” is their Primary Complaint http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064

8. Fast Refresher:Key SEO Principles

9. http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid

10. What Matters in the Rankings http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html

11. Great Content ≠ Great Rankings The web's link graph isn't a meritocracy - like everything else in life, it's a popularity contest. Those who find the best ways to distribute, promote and market their works to the audience most likely to share it are going to succeed much more so than just the "great content" producers. http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong

12. From the Trenches:Remarkable SEO Tactics

13. Own & Control Your Link Juice

14. Using Link Anchors Wisely http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting

15. Repointing w/ 301s + Rel Canonical http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use

16. Saving Lost “Juice” to Errors http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html

17. Be a Link Magnet http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition

18. Build a Platform for UGC; Incent Sharing http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name

19. Get Link-Earning Writers to Create Content for Your Site

20. Use Embeddable Content to Make Linking a Default Behavior http://www.vimeo.com

21. Leverage the Content + Link Opportunities of Others

22. Social, Q+A, Forums, & Wikis http://trunk.ly

23. Content Syndication http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing

24. Transcription + Translation http://www.speechpad.com

25. Skip the “Normal” Rankings http://www.google.com/search?q=brand+entities

26. Video Search + Video XML Sitemaps http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472

27. News SEO http://www.seomoz.org/blog/getting-started-with-google-news

28. Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.

30. Blog: www.seomoz.org/blog

31. Email: rand@seomoz.org