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10 Steps to Effective SEO & Great Rankings,[object Object],A checklist web marketers can use to build a foundation in strong,,[object Object],white-hat SEO and inbound marketing.,[object Object],Rand Fishkin, SEOmoz CEO, March 2011,[object Object]
SEOmoz Makes Software! We don’t offer consulting.,[object Object]
Why is SEO so Important?,[object Object]
In Feb. 2011, Google said they had 2 Billion+ searches/day!,[object Object],Global Search Volume Growth ,[object Object],Millions of Searches (Monthly),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Data via ComscoreQsearch: http://www.comscore.com,[object Object]
Search Engine Market Share,[object Object],Most of the World (except China, Russia, Korea + Czech Republic) look like this,[object Object],http://www.hitwise.com/uk/datacentre/main/dashboard-7323.html,[object Object],http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_January_2011_U.S._Search_Engine_Rankings,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.impactmedia.co.uk/blog/search-engine-news/google/search-engine-market-share-statistics-%E2%80%93-february-2011-18271/,[object Object]
Organic vs. Paid Search,[object Object],Paid,[object Object],Organic,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending,[object Object]
Organic vs. Paid Search,[object Object],~20% of Clicks,[object Object],~80% of Clicks,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending,[object Object]
Click-Through Rates,[object Object],Ranking #2, #3 and #4 would send less traffic than just ranking #1,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.blogstorm.co.uk/google-organic-seo-click-through-rates/,[object Object]
How Can My Website Compete?,[object Object]
Step 1: Good Isn’t Good Enough;Make Your Content Great.,[object Object]
“Good” Content vs. “GREAT” Content,[object Object],Satisfies the searcher’s basic information requirements,[object Object],Surprises and delights the searcher by being remarkable,[object Object],Written by a human and not duplicated elsewhere,[object Object],Produced by extraordinary writers/designers/producers,[object Object],Long enough to fulfill basic needs of engines for depth/uniqueness,[object Object],May leverage video, audio, graphics & photos to convey a unique, shareable experience,[object Object],Grammatically correct; free of spelling/punctuation errors,[object Object],Produced by extraordinary writers/designers/producers,[object Object]
OK Cupid Dating Blog,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://blog.okcupid.com/index.php/your-looks-and-online-dating/,[object Object]
Oyster.com Hotel Reviews,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.oyster.com/new-york-city/hotels/the-gem-hotel-chelsea/,[object Object]
Unbounce Marketing Guide,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://unbounce.com/noob-guide-to-online-marketing-infographic/,[object Object]
Searchers LOVE Great Content &People SHARE Great Content,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7,[object Object]
A Blog Alone Doesn’t Cut It.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.wirthmoorerealty.com/real-estate-articles-greater-new-orleans-area,[object Object]
You Must Become a Hub for GreatContent in Your Niche,[object Object],Answers on Q+A sites reference its resources,[object Object],Referenced by industry blogs,[object Object],Site that offers:,[object Object],[object Object]
 Informed Opinions
 News/Trend Analysis
 Multimedia Content
 Authentic Expert Contributors
 Quality Discussion/InteractionMentioned in news publications,[object Object],Forum discussions link to its pages,[object Object],People email links to each other,[object Object],Links are Tweeted,[object Object],Liked/Shared on Facebook,[object Object],Cited at conferences + events,[object Object],Sometimes, a single piece of content or just a few, can yield these results but, more often, it takes dozens to hundreds of attempts to become a resource hub.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Step 2: Make that Great Content Accessible to Search Engines.,[object Object]
Substantive, Descriptive, HTML Text Content,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.hipmunk.com/ is a great site, but there’s no real text content for engines to see! http://adioso.com doesn’t have a ton more, but there’s at least something for Google/Bing to grab onto.,[object Object]
Google’s “Cached Snapshot” is a Great Way to Check,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Using the “Cached” link on any search result, you can see what Google’s seen.,[object Object]
Clean, Crawlable URLs,[object Object],Better,[object Object],www.adioso.com/seattle/british-airways-flights,[object Object],www.adioso.com/cat61/british,[object Object],www.adioso.com/cat61/174,[object Object],www.adioso.com/f?ID=174,[object Object],www.adioso.com/f?cat=61&?ID=174,[object Object],Worse,[object Object],cdn6.fly.adioso.com/f?cat=61&?ID=174&CustID=5afsdf21,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],More on good URL structures here: http://www.seomoz.org/blog/11-best-practices-for-urls,[object Object]
Preferably All on a Single Sub/Root Domain,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites,[object Object]
Logical, Shallow Information Architecture,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/diagrams-for-solving-crawl-priority-indexation-issues,[object Object]
No Duplicate Content,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Duplicate content causes problems beyond just rankings – it can hurt your esteem/trust in the engines’ eyes: http://www.seomoz.org/blog/duplicate-content-block-redirect-or-canonical,[object Object]
Rel Canonical to the Rescue (Sometimes),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps,[object Object]
Proper Redirects (301 v. 302, etc.),[object Object],Good for Users,[object Object],301 = Permanent Redirect,[object Object],Good for Search Engines,[object Object],Good for Web Servers,[object Object],Fine for Users,[object Object],302 = Temporary Redirect,[object Object],Bad for Search Engines (treated as temporary),[object Object],Good for Web Servers,[object Object],Fails for non-JS Users (including many mobiles),[object Object],Javascript Redirect,[object Object],May not be counted by Search Engines,[object Object],Slower on Web Servers,[object Object],Fine for Users,[object Object],Meta Refresh,[object Object],Search Engines Don’t Always Treat as Permanent,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Slower on Web Servers,[object Object]
Effective Error Handling,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://googlewebmastercentral.blogspot.com/2010/06/crawl-errors-now-reports-soft-404s.html,[object Object]
Step 3: Delight Your Visitors with Phenomenal Design + Usability.,[object Object]
Search Engines Finally Care About Design,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seobythesea.com/?p=5168,[object Object]
Panda/Farmer Update was a First Step,[object Object],Generic design is one of the features highly correlated with lost traffic in Panda/Farmer. http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Great Design is Surprisingly Easy & Affordable,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Using the search query “CSS Gallery” will bring up tons of sites like http://www.cssbeauty.com/gallery/,[object Object]
Many Usability Basics are Intuitive,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.usability.gov/basics/index.html,[object Object]
Buy “Don’t Make Me Think.” Memorize It.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],A great sample chapter is here: http://www.sensible.com/chapter.html,[object Object]
Use Your Analytics to Establish Baselines and Measure Progress,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Google Analytics is totally free! http://www.google.com/analytics,[object Object]
Employ Usability Testing Software to Get Specific,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.uxbooth.com/blog/information-gathering-a-roundup-of-ux-applications/,[object Object]
Step 4: Use Words Your Customers Use; Do Keyword Research.,[object Object]
The Best Keywords Are:,[object Object],High Volume,[object Object],(many searches/month),[object Object],Low Competition,[object Object],(weak sites/pages in the top 10),[object Object],High Value,[object Object],(large % of visitors convert),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],The tricky part is finding these terms/phrases,[object Object]
Keyword Research Starts w/ the Right Brainstorming Process,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Graphic via Elliance: http://www.elliance.com/aha/infographics/keyword-research-part-2.aspx?page=1&category=ROI,[object Object]
Researching Keyword Volume: Google’s AdWords Tool,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],https://adwords.google.com/select/KeywordToolExternal,[object Object]
Microsoft AdCenter Keyword Data,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],https://adcenter.microsoft.com,[object Object]
Determining Keyword Difficulty,[object Object],Number of results is meaningless,[object Object],We want to know how “strong” these sites/pages are,[object Object],And how our site’s/page’s metrics compare,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
SEOmoz Has a Tool to Help With This,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/keyword-difficulty,[object Object]
Determining a Keyword’s “Value”,[object Object],200,[object Object],Visitors Searched “User Testing Software” and Arrived at the Site,[object Object],1,000,[object Object],Visitors Searched “Usability Testing” and Arrived at the Site,[object Object],20,[object Object],Visitors Took the Product Tour,[object Object],40,[object Object],Visitors Took the Product Tour,[object Object],Conversion Rate:,[object Object],2,[object Object],Visitors Bought the Software,[object Object],10,[object Object],Visitors Bought the Software,[object Object],5%,[object Object],0.2%,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Keyword volume is initially appealing, but conversion rate is critical to the evaluation!,[object Object]
Buying PPC is a Great Way to Test,[object Object],How do these visitors perform?,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Just be aware that PPC behavior isn’t always the same as organic click behavior,[object Object]
Put the Data Together and Start with Low-Hanging Fruit,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],I like to use heat indices based on estimated value: Excel can do this automatically,[object Object]
Step 5: Optimize your Pages Properly; Get Keyword Targeting Right.,[object Object]
Title Tags,[object Object],Better,[object Object],Usability Testing Software | UserTesting.com,[object Object],UserTesting.com | Usability Testing Software,[object Object],Usability Testing Software,[object Object],Usability Testing, Usability Test, User Testing, User Software,[object Object],UserTesting.com,[object Object],Worse,[object Object],NA,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/learn-seo/title-tag,[object Object]
Keywords in the URL Help, Too,[object Object],Better,[object Object],www.adioso.com/seattle/british-airways-flights,[object Object],www.adioso.com/cat61/british,[object Object],www.adioso.com/cat61/174,[object Object],www.adioso.com/f?ID=174,[object Object],www.adioso.com/f?cat=61&?ID=174,[object Object],Worse,[object Object],cdn6.fly.adioso.com/f?cat=61&?ID=174&CustID=5afsdf21,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Not only is there direct benefit, but people who link using the URL will pass good anchor text, too,[object Object]
Meta Description,[object Object],TITLE: Low Cost Usability Testing - UserTesting.com,[object Object],META DESCRIPTION:Usability testing has never been easier. UserTesting.com's online usability testing is the cheapest, fastest way to find out why visitors leave your website.,[object Object],A good meta description acts like ad copy and draws the searcher in: http://www.seomoz.org/learn-seo/meta-description,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Meta Keywords?,[object Object],The search engines don’t use these at all (and haven’t since the early 2000s),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/meta-keywords-tag-101-how-to-legally-hide-words-on-your-pages-for-search-engines-12099,[object Object]
Body Text Keyword Usage,[object Object],Not only do search engines like to see keywords in copy, but visitors will be comforted to see that you have content that addresses their query,  too.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Keyword Density vs. TF*IDF vs. Topic Modeling,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/lda-and-googles-rankings-well-correlated,[object Object]
Images & Alt Attributes,[object Object],Keywords in alt attributes are surprisingly well correlated with higher rankings,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
H1, H2, H3 Headlines,[object Object],Keywords in H(x) tags are not particularly well correlated with high rankings, but may provide some, minor value.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.htmlcodetutorial.com/_H35n.html,[object Object]
The Trouble with Domain Names,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited,[object Object]
Rel=Canonical on Every Page?,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/dispelling-a-persistent-rel-canonical-myth,[object Object]
Step 6:Make Search Engine Tools & ProtocolsWork for You.,[object Object]
XML Sitemaps,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],This program can help - http://gsitecrawler.com/,[object Object]
HTML Sitemaps,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],The Sitemap Page from http://nymag.com/sitemap/,[object Object]
RSS Feeds,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Feedburner - http://feedburner.google.com – is a great tool for setting up and monitoring feeds,[object Object]
Google Webmaster Tools,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],It’s Free! Available at http://google.com/webmasters,[object Object]
Crawl Errors & Error Sources,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Most of the time, you’ll want to fix these up.,[object Object]
SEOmoz Does a Good Job of This, Too,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Via the PRO Web App: http://pro.seomoz.org,[object Object]
Bing Webmaster Tools,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/bings-duane-forrester-on-webmaster-tools-metrics-and-sitemap-quality-thresholds,[object Object]
Step 7: Earn Citations Engines Can See; Build Links, Tweets, Likes & Shares.,[object Object]
From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363,[object Object]
From 1999 – 2008, What Page Ranked #1for the Queries “Exit” and “Leave”?,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363,[object Object]
Ahh… The Power of Links,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements,[object Object]
What Makes a Great Link?,[object Object],Editorially given,[object Object],From a trusted source,[object Object],Uses descriptive anchor text,[object Object],Points to the right page,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links,[object Object]
Google + Bing Now Counting Facebook & Twitter,[object Object],Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?,[object Object],Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article ,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389,[object Object]
SEO Properties of Classic HTML Links,[object Object],Rel=“Nofollow”,[object Object],(a tag that indicates search engines shouldn’t trust/count this link),[object Object],URL,[object Object],(the link target),[object Object],<p><a href=http://www.seomoz.orgrel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p>,[object Object],Anchor text,[object Object],(tells the engine what this link is about),[object Object],Surrounding Text,[object Object],(may provide context on the link’s relevance),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Text goes here,[object Object]
SEO Properties of Tweets,[object Object],Tweeter,[object Object],(the authority/importance of the tweeting person matters),[object Object],URL,[object Object],(the link target),[object Object],Retweets,[object Object],(possible signal that a link/ tweet is more important),[object Object],Surrounding Text,[object Object],(in tweets, this sometimes seems used like anchor text),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study,[object Object]
SEO Properties of Facebook Shares,[object Object],URL,[object Object],(the link target),[object Object],Shares,[object Object],(how many users have shared the link),[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Shares, Likes + Updates must be PUBLIC or Google/Bing can’t “see” them.,[object Object]
Why Do People Link/Tweet/Share?,[object Object],Many of these blogs will use the badge and link to the list, because it makes them look good!,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/the-emotions-that-make-us-link,[object Object]
Link Building & Social Sharing Resources,[object Object],[object Object]
Link Building Blog Posts on SEOmoz
Webinar on Link Building Strategies
101 Ways to Build Links from SEOBook
Link Building Presentations on Slideshare
The Science of Retweetsfrom Dan Zarrellahttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],These should help you get started!,[object Object]
Step 8: Don’t Go it Alone;Help Your Community Help You.,[object Object]
Encourage & Reward Community on Your Site,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],At Moz, we’ve made community central to our site: http://www.seomoz.org/community,[object Object]
Spread Your Message Across the Web,[object Object],News/Media/PR,[object Object],SEO,[object Object],Email,[object Object],Research/White Papers,[object Object],Blogs + Blogging,[object Object],Infographics,[object Object],Comment Marketing,[object Object],Social Networks,[object Object],Online Video,[object Object],INBOUND MARKETING!(Find Your Audience Organically on the Web),[object Object],Webinars,[object Object],Forums,[object Object],Document Sharing,[object Object],Social Bookmarking,[object Object],Word of Mouth,[object Object],Podcasting,[object Object],Direct/Referring Links,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Type-In Traffic,[object Object],Q+A Sites,[object Object]
Blogs & Blog Comments,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Forums & Discussion Boards,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/headsmacking-tip-18-use-discussion-search-as-competitive-intel,[object Object]
Social Profiles & Interaction,[object Object],Facebook Company Page,[object Object],SlideShare Profile,[object Object],Google Profile,[object Object],Twitter Profile,[object Object],Crunchbase Page,[object Object],Reddit Account,[object Object],LinkedIn Company Page,[object Object],Quora Profile,[object Object],StumbleUpon Account,[object Object],YouTube Account,[object Object],About.me Page,[object Object],StackExchange Account,[object Object],Crunchbase Page,[object Object],Scribd Profile,[object Object],Wikipedia Profile,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],This is my top list of social sites to register with, but there’s likely more that are relevant to your niche.,[object Object]
Answer Questions on Q+A Sites,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.quora.com/Rand-Fishkin/answers,[object Object]
Syndicate Your Content,[object Object],Dozens of sites syndicate SEOmoz’s blog helping to send links and traffic back to the site,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/whiteboard-friday-leveraging-syndicated-content-effectively,[object Object]
Find Unique Ways to Engage & Reward,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],UrbanSpoon’s Blogger Outreach Program Sparked Thousands of Links + Great Awareness in Each City: http://www.urbanspoon.com,[object Object]
Step 9: Get Analytics Set Up Right;Track What Matters.,[object Object]
Basic Google Analytics Installation,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.google.com/support/analytics/bin/answer.py?answer=66983,[object Object]
Key SEO Metric #1:Visits / Search Engine,[object Object],These ones here!,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],This tells you how many searches resulted in a click on your site in the results,[object Object]
Key SEO Metric #2:Keywords Sending 1+ Visits / Search Engine,[object Object],This One!,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Track this over time to see if you’re ranking for more unique keyphrases,[object Object]
Key SEO Metric #3:# of Pages Receiving Traffic from Each Engine,[object Object],This One!,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/indexation-for-seo-real-numbers-in-5-easy-steps,[object Object]
SEOmoz PRO Can Help Here Too,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Traffic tab of http://pro.seomoz.org,[object Object]
Tracking Keyword Rankings,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/whiteboard-friday-when-to-track-rankings,[object Object]
Critical: Set Up “Goals” / “Conversions”,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://analytics.blogspot.com/2009/05/how-to-setup-goals-in-google-analytics.html,[object Object]

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