1. How to solve a case study!!
Dr. Rana Singh

2. What is a case?
 Description of an Enterprise
– History
– Environment
– Internal Operations
 Cases do not have full information, but
enough information
– Reasonable assumptions

3. Is all the case information Imp!
 No
 As a manager you will be bombarded with
information
 Manager’s job
– Separate Wheat from chaff
– Deal with uncertainty

4. How to begin solving the case
 Read the Case
 Prepare a List of the major opportunities
before the company, and the problems faced
by the company
 Multiple solutions might be possible, so
analyze them and choose the best one
 Tell how will you implement the solution

5. Tools to help you…
 Note the Important Points
– Environment
 Competitors
 Economic Conditions
– Internal Problems
– SWOT
 Strength
 Weakness
 Opportunity
 Threat

6. For case study…

8. SWOT Analysis
 Strength
– Sources of strength for the company
– Cost, Skill, patents, Consumer Loyalty, etc.
 Weakness
– Areas of Vulnerability for the Company
 Opportunity
 Threats

9. Segmentation
 Dividing the market into distinct meaningful
groups of buyers who can be served
differently.
 Bases for segmentation
– Geographic
– Demographic etc.

10. Targeting

11. Thanks …