6. Impacts of Recession
•Work long for less salary
•Exports come down
•Loans to NINJA(NO income,NO jobs,NO assets)
•Social effects
“Recession is the real killer not the terrorists”
7. 6 Indian Industries to do well during recession
• Food
• Railway
• Education
• PSU Banks
• Luxury products
• Media and Entertainment
8. Recession??I’m lovin’ it: A Case of McDonald’s
DIARY
1999: Two franchise stores destroyed in Europe.
2002: Withdraws from three countries and closes under-performing
restaurants.
2004: Discontinues surprise options in its menu.
2006: The ‘Forever Young’ brand is introduced
2008: Net incomes crosses $12 billion.
9. How McDonald’s Thrived During the Recession
•Friendly Pricing
•New Products For Different Markets
•Reduced Advertising Costs
•Improved Operations
•Rapid Price Adjustments
10. McDonald’s Success
• The Great Recession's winner
• Opened nearly 600 stores in 2008
• Factors to attract consumers- Accepting credit cards
Using drive-throughs
Many locations open 24 hours
11. CONCLUSION
“If seen in the right light, an economic
downturn can be a blessing in disguise.”