3. agenda
Background
About SparX Up Awards
Programs
Progress
Contact
4. background
Indonesian internet user-base is huge, opening vast opportunity for local web
startups to innovate and provide services and solution
The webpreneur community in Indonesia is scattered
They haven’t received a proper exposure and appreciation from society
5. Facebook user
Source: http://www.checkfacebook.com/Data for 08/22/2010
6. Twitter user
Source: Sycomos’ report, comScore’s estimate and Fred Wilson’s Twitter ecosystem/
7. facts
27 million users on Facebook
more than 5 million user on twitter
estimated 33 million active internet user in 2010
587k on Blogspot, 143k on Wordpress (bloggers)
48 % growth in online usage in Southeast Asia
over 80 local startups founded at 2009
8. related events
Bubu Awards
• an award for digital advertising companies and tech-companies
focusing on web design, development and online campaign.
INAICTA
• an award for people doing business in the creative industry related
to technology and telecommunication. Only small portion comes
from web and online business.
Telkom Indigo
• an award for entrepreneurs working around small creative industry.
Small portion for web startups, and somewhat no exposure given.
15. objectives
Motivate start-up webpreneur to improve and
make themselves better
Encourage and help to grow the
digital economy of Indonesia and
new startup digital
To create a community
for digital start up
People
20. participant criterias
Criteria: Not operating Generating
(have min. 2 under any Operating <3 Have <20 revenue <1
condition from big brand years employees billion IDR
these 3) /corporate per year
21. award categories
Best Social
Networking
Site
Best Use of
Best WAP
Technology
Best Mobile Best e-
Apps Commerce
Best
Best Portal
Games
Best User
Generated
Content
22. winner criteria
Future Plan Concept
Expandability Uniqueness
23. the winners
Target to 300 estimate participants and 21 Juries
3 winners for each category (24 winners)
1 (one) ultimate winner, best of the best, will be The
Best Rising Star 2010
1 (one) Most Promising Startup 2010
All winners from all categories will get a winner badge,
recognition (PR) and trophy.
24. Winner Benefits
SparX Up Awards (Best Start Up & Most Promising)
Cash amount: IDR 200 mio Couching Publishing
Bizpark Program from Microsoft
Software Value: up to USD 500,000
Google adwords
adwords Credit: USD 27,500
25. programs
Publication
PR Press
Conference
Blogger Gathering Roadshow
Seminar workshop
Mentoring Event
Roadshow Seminar Participant Community
gathering
pitching
Social Media
Community
Official Website Awarding Night forum
Pre Event Event Post Event
July-October November December-June
26. exposure
Kaskus.US
SparX Up
m.kaskus.us
Community
Bloggers
Kompas.com
Gathering
Digital
Okezone.com
Marketing
Exposure
Event & Marketeers
Seminars Magazine
Press Release ADOI
Google IDS
Yahoo