Employer Branding And Employee Retention....Explored
Master Class Authentic Personal Branding
1. AUTHENTIC PERSONAL BRANDING Dr. Hubert Rampersad MASTER CLASS [email_address] www.personalbranding-university.com www.Total-Performance-Scorecard.com
2. Branding is influencing; Creating a brand identity that associates certain perceptions and feelings with that identity. Difference between Marketing, Sales, and Branding Marketing is presenting; Creating a market by sending messages to the target audience, to let the customer know the product exists. Sales is convincing; Selling is skills to convince the audience that they can’t do it without the product or service.
3. no dream + no self-knowledge + no mindset change + no personal integrity + no learning + no passion + no sharing + no love = no A uthentic P ersonal Branding “ We can only respect others when we respect ourselves. We can only give, when we give to ourselves. We can only love, when we love ourselves ”-- Abraham Maslow
13. New Book: "Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” http://globalvisionpub.com/Bookdesc.aspx?id=1327
14. Authentic Personal Branding : An Interview with Hubert Rampersad in BusinessWeek by Marshall Goldsmith BusinessWeek's bestselling author Marshall Goldsmith has an interesting interview with the world's leading authority on Authentic Personal Branding, Dr. Hubert Rampersad. The discussion covers his new blueprint for building and aligning a powerful leadership brand. http://www.businessweek.com/managing/content/sep2009/ca20090929_228578.htm
15. DMAIC Model Aligning Human Capital to Business Success Executives/Leaders Middle management Employees A L I G N M E N T A L I G M E N T
16. DMAIC Model Aligning Human Capital to Business Success Executives/Leaders Middle management Employees A L I G N M E N T A L I G M E N T Corporate Personal Total Performance Scorecard & Corporate Branding Authentic Personal Branding Personal Balanced Scorecard TPS-LEAN SIX SIGMA & PROJECT BSC Your organization
17. DMAIC Model Aligning Human Capital to Business Success A L I G N M E N T A L I G M E N T Corporate Personal Your organization