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SUCCESSFUL RESEARCH BEGINS HERE!


                             LIBRARY NEWSLETTER
                             V O L U M E   1 ,   I S S U E   1                    2 0 1 2   J U N E - O C T O B E R

Inside this issue
TNL Man, Atty. Antonio
                             21st Century library personnel hosts FUSION ’13
Santos inspires library
personnel of AdU        2
                             National Conference
                                                         guest-clients to go          experiences with each of
Calimag recommends           National
“Successful research                                     back again for repeat        them.
                             library conference
begins here.”        2                                   services.                    Fusion „13 is the library‟s
                             themed on infusing
Si G. Hickok, laybraryang    negotiation power           AdU‟s OZ AVR shall be        first major national
Filipino sa TJIC at ang      skills and hospitality      the participants‟ learning   conference and uses this
Aklatang Adamson             lessons to library                                       professional activity to
minsan isang biyernes 3      services will take                                       disc ov er     w ay s    in
                             place come October                                       transforming itself into a
Meet your new(ish)
                             18 to 19.                   venue to gain experience     hospitality-oriented
library staff persons   4
                                                         and share knowledge          library for Vincentians
Wikang Filipino, Himig         The conference
                                                         with others. The variety     and for others and to
Tula at iba pa sa Aklatang   emphasizes the need
                                                         of session topics are        be a “breakthrough
Adamson                5     to   effectively
                                                         impressive and have          center” where people
                             promote     library
AdU library personnel                                    new breed, bone-deep,        feel at home while away
                             services       and
spends family time during                                passionately       held      from home, learn new
                             products    in    a
Independence and Rizal                                   resource persons would       skills, meet other people
                             business-like
days                  6                                  only mean very engaging      and get practical help
                             manner in order for
Library orientation in                                   and      enriching           with some of life‟s
photos                 7                                                              essentials and market
                                                                                      library       services
Spotted: sashed women
                                                                                      nationwide and around
and men at the
                                                                                      the world.
University library  7
                                                                                      Attendees are expected
Sign up and join AdU
                                                                                      to produce strategic and
library activities &
                                                                                      high impact marketing
promos               8
                                                                                      plans and acquire
                                                                                      proposal        writing
                                                                                      techniques           for
                                                                                      innovative library promo
                                                                                      and activities.
SUCCESSFUL RESEARCH
      BEGINS HERE!


WATCH
OUT!
GRAND
RAFFLE
DRAW FOR                TNL Man, Atty Antonio M. Santos inspires library personnel of
OUR
LIBRARY                 the Adamson University
PROMOS:
                                                      deliver  so   well           higher perspectives is
     Read               Tw o - t i m e
                                                      expectations   by            commendable        and
     Leisurely          outstanding professional
                                                      providing    both            newsworthy. He‟s most
     Over a Cup         librarian-awardee
     of Coffee,                                                                    endeared.
                        (PRC & Congress of
     Choco or Tea                                                                  This activity        was
                        Southeast          Asian
     Every              Librarians) made an                                        spearheaded            by
     Adamsonian         afternoon appearance @                                     Mrs. Delia Calimag,
     Reads A Book       the library of Adamson                                     AdU          Director of
     Check It Out
                        University for a talk on:                                  Libraries           and
     Win A Prize!
                        “Ethical Dimensions of         21st Century AdU Library    participated by the
                                                        Team with Atty. Santos     University‟s 21st century
  STAFF BOX             Librarianship” last June 6
                        and on a Wednesday.                                        Library Team for
  Editor –in-chief                                    intellectual and spiritual   Competence, Character
  Delia B. Calimag      Very able and man of          insights about librarians‟   a n d      C h a r i t y .
  Associate Editors     the hour, Atty. Santos        code of ethics. His          Atty. Santos is currently
 Roderick B. Ramos      made his mark so strong       exceptional way of
  Helen A. Ordonez                                                                 director to The National
                        to each and everyone in       putting      library    &
Nelson R. Hermogenes                                                               Library        of    the
                        the    audience and did       librarians‟ concerns into
    Contributors                                                                   Philippines.
Adoracion L. Ventura
   Alona S. Menil
   Ellen S. Tejada
Geraldine G. De Leon
                        Calimag recommends “Successful research begins here!”
 Joselito Domingo
  Judeelyn Bundoc
                                                      resources, facilities and    check-outs in mind
   Leilani Lumbao
                        In her desire to entice
     Lirio Vivian                                     services to the academic     a n d       a s s u r e d
Ma. Elvira D. Pineda    students to come and
                                                      community. Director of       everyone a more
 Ma. Katrina Medina     make use of our center
   Mark Morana                                        Libraries, Mrs. Delia B.     dynamic, functional
 Marlie G. Venturillo   for reading and research,
                                                      Calimag formulated           library and very well
Rose Eileen L. Alviar   the library adopts
Rubyanna Nacionales-                                  strategic plans with         engaged         library
                        “Successful research
Thelma P. Pescadera                                   more than thirty percent     personnel for the next
                        begins here” as this year‟s
                                                      increase of book             five years.
                        tag line to market
PAGE       3
                                 Si G. Hickok, Laybraryang Filipino sa TJIC at ang
                                 Aklatang Adamson Minsan Isang Biyernes
                                                            tronikong           pag-     istratehiyang coupon-
                           Kalugud-lugod            ang
                                                            mumulan, sa loob at          based ang laan upang
                           mga inobasyong nagaganap sa
                                                            labas man ng silid-          mahikayat ang higit sa
                           bansang Amerika na inihayag
                                                            aklatan. Di magiging         labinlimang-libong
                           ni G. John Hickok, isang
                                                            kayaman-yaman sa             estudyante na magtsek-
                           fakulti-laybraryan ng
                                                            karanasan            ng      awt ng libro para sa
                           California State University
                                                            pangkasalukuyang             pr oy ektong :     Ev e ry
                           kamakailan        sa   mga
                                                            mambabasa         kung       Adamsonian Reads A
                           nagsipagdalo ng kanyang
  Hickok facilitates
                                                            walang tekst o Chat,         Book. Ito ay pagbibigay
                           lektiyur noong biyernes
one class in America                                        onlayn na tsutoryal o        ng isang kupon sa
                           (Huny o 15 ) biy a y a ng
                                                            vidyo, pathfinder at iba     tagatangkilik sa bawat
                           pagtitipon mula sa Thomas
                                                            pa ang sentro ng             librong hihiramin. Mas
                           Jefferson Information Center
                                                            kanyang pananaliksik at      maraming        librong
   “Maging produktivo      sa pangunguna ng kanilang
                                                            kaalaman, ang laybrari.      mailalabas ng isang
             o proaktiv,   direktora na si Bb. Reysa P.
                                                            Hinihimok ang lahat na       mambabasa,          mas
        mag-invest ang     Alenzuela.
                                                            maging proaktivo sa          maraming tsansang
    laybrari sa larangan   Hindi mapapasubali na ang
                                                            kanilang serbisyong          magwagi di lamang ng
       ng edukasyon ng     mga nabanggit na takbo ng
                                                            referens baluti ay isang     kendi, pamaypay o
         mambabasa o       panahon          o    mga                                     bolpen, libro, key chain
                                                            ganap na programang
        tagatangkilik at   pinakamahusay na kasanayan                                    kundi USB, ipod o
                                                            pang-edukasyon
       sapat-sapat ang     sambit ni Hickok ay                                           Wilfone na rin sa
                                                            kaakibat ang mga
               husay na    nilulunggati o kasalukuyang                                   buwanang rafol, se-
                                                            pamamaraang bago
          istratehikong    bahagi sa direksyon na                                        mestral, grand o taunan.
                                                            tulad ng FB, twitter, You-
               planong     inaasam ng bawat laybrari sa
                                                            Tube, flicker, RSS,          Isa pa ay ilang araw na
       pangmarketing.”     Pilipinas o sa buong Asya,
                                                            makaganyak gamit ang         lamang ay magsisilbi at
                           pampubliko o pribado man.
                                                            marketing at mapanatili      maghahandog ang mga
   TJIC sa                 Isang malaking halimbawa:        ang     loyalti        ng    laybraryan ng AdU ng
    Pasay                  nahaharap sa malaking            komunidad angkin ang         isang roving reference
                           hamon ang mga laybraryan         pag-ibig sa mga lugar        service na may sash at
                           na paigtingin ng higit pa ang    na kung saan naroroon        nakaguhit ay ASK ME
                           kanilang bahagi bilang mga       ang mga laybraryan.          upang ibalandra at
                           guro tungo sa layuning                                        ipaalam, sa labas at loob
                                                            Tulad ng laybrari ng
                           pang-IL sa kadahilanang ang                                   ng laybrari, ang mga
                                                            Adamson University
                           kaligirang kasaysayan ng ating                                ma bubuti              a t
                                                            kung     saan    ang
                           mga tagatangkilik ay dulot ng                                 napakaraming mga
                                                            pinaplanong brand ay
                           pagkakaroon                ng                                 programang handog na
                                                            “Successful Research
                           kapangyarihan at akses sa
                                                            Begins Here!” bilang
                           bulto-bultong mga elek-
                                                            halimbawa ay isang                   SUNDAN, p. 4
Meet your new(ish)         Here they are! New breed, bone deep, passionately held library professionals
                           are Ms. Melissa Almirol (left) and Ms. Rubyanna Nacionales (right), newly
                           graduates of LIS from St. Louis University,-Baguio. Mr. Mark Morana (left),
library staff persons      prior to his hiring, worked in the library of Mega Publishing while
                           Mr. Roderick Ramos (right) served De La Salle University for three years.




                        Raffle draws,                                          more raffle
                        monthly                                                draws...




                                                    draws             and

                        Si G. Hickok…               mesa. Maaring simulan      k u m p i r m a d o
                                                    ito sa pangungusap na      bunsod na rin ng
                        mula sa pahina 3
                                                    “How may I help you?”      programang-TJIC na ito
                        may kinalaman sa mga        habang hawak ang isang     na upang maging waging-
                        koleksyon, pasilidad, at    laptap, nakawin ang pag-   wagi sa larangan ng
                        serbisyo, onlayn at di      kakatong maisakatuparan    laybraryanship ay ang
                        man.                        ang layuning pang-IL at    patuloy na maging
                        Ayon kay Hickok, siya       maging matagumpay sa       produktivo o proaktiv,
                        man ay isang roving man     a spetong     C RM    o    mag-invest ang laybrari
                        ng kanyang pamantasan       customer relationship      sa larangan ng edukasyon
                        na    umaaligid-ligid,      management.                ng     mambabasa       o
                        lumalapit at personal na    Ang isang sikreto ng       tagatangkilik at sapat-
                        humaharap             at    ating industriya na        sapat ang husay na
                        nagtatanong mesa sa                                    istratehikong    planong
                                                    napagtanto        at
                                                                               pangmarketing.
PAGE    5
                            Wikang Filipino, Himig, Tula at Iba Pa sa Aklatang
I s a n g
kasiyahan      ang
                            Adamson
naganap na       di   at idineklarang walang pasok     Adamson na si Gng.        programang Tula at
malilimutan ng mga    bago mag-alas dose ng            Delia B. Calimag sa       Himig sa Aklatang
nagsipagbahagi para   tanghali sa araw na iyon,        paghikayat sa lahat na    Adamson na sinaksihan
sa    selebrasyong    nagsimula ito sa isang           gamitin ang Wikang        ng mga mag-aaral at
pangwika sa Buwan     kagulatgulat              na     Filipino ng mahusay na    mga guro.
ng     Agosto    sa   pagsasalu-salo ng mga binitbit   may pagpupunyaging
Aklatang Adamson.     na pagkain o minindal na         maihayag ang nasa isip
                      karaniwang inihahain ng          at damdamin ng
                      pamilyang Pilipino noong         t u w i r a n      a t
                      Agosto 1.                        makatotohanan.
                         Isang trivya: matatagpuan
                      sa hapag-kainan pangalan ng
                      minindal na karaniwang                                     Isang      karanasang
                      inihahain ng mga taga-                                     kabanggit-bangit ang
                      Rizal. Ano ito? Nakakatu-                                  mga ipinamalas nina
                      wang saliksikin ng personal sa                             Gng. Helen Ordoñez
Nakapokus      ang
                      silid-aklatan upang malaman.     Maraming pangyayari       bumigkas ng isang tula
pagdiriwang     sa
                                                       na namasid at karapat-    para sa isang ina, Pitong
temang “Tatag ng
                                                       dapat na isalaysay        Wika       mula      kay
Wikang Filipino,
                                                       upang mapahalagahan       G. Joselito Domingo,
Lakas ng Pagka-
                                                       tulad ng pagbibigay ng    Ang Kaibigan ni Bb.
Filipino” sa pangu
                                                       mga mumunting regalo      Melisa Almirol, Pag-ibig
nguna      ni Gng.
                                                       para sa mga nagwagi sa
Judeelyn Bondoc       Nilahukan           ng   mga                               binigkas ng mga labi ni
                                                       programang “Every
bilang tseyr.         sumusunod na mga programa                                  Gng. Geraldine De
                                                       Adamsonian Reads A
                      ang      isang      linggong                               Leon at marami pa.
                                                       Book, Check It Out, Win
                      pagdiriwang na ito sa loob ng    a Prize.”                    Ang     Aklatang
                      laybrari           ng   mga                                Adamson at mga kawani
                      sumusunod:           eksibit,                              nito ay masipag na mga
                      pa g pa p a la ba s ng mg a                                tagapagtaguyod at patu-
                      natatanging pelikula, mga                                  loy na magpapahalaga
                      palaro, vidyoke ng mga                                     alinsunod sa itinakda ng
                      awiting           bayan    at                              Proklamasyon Blg.
                      kundiman. Isang maikling                                   1041, s. 1997 tungo sa
May banderitas ang                                     Kahanga-hanga ang
                      pambungad na gawain ang                                    taun-taong minimithing
isang    bahagi ng                                     mga laybraryan sa
                      inilaan upang formal na                                    kaunlaran ng ating
laybrari. Bagaman                                      kanilang pagbigkas ng
                      buksan ang programa kasama                                 pambansang wika, ang
bumabagyo at                                           mga tula sa saliw ng
                      ang direktor ng Aklatang                                   Wikang Filipino
                                                       himig at gitara para sa
AdU library personnel spends family time during Independence
and Rizal days
                             Cesar Montano as film         Ms. Judyleen Bundoc,
Look         at      these
                             star for the 1998 Jose       Filipiniana librarian,
photos,         it was
                             Rizal biopic.                wears Baro’t saya-
family time with AdU
                               On photo, Ms. Celsil       national dress of the
library personnel for
                             P. Bone, of the Law          Philippines.
having celebrated two
national occasions at        Library, dons a „modern‟
Fr. Leandro Montañana-       Maria Clara Filipiniana
CM Building wearing          gown. “It’s an imitation
conservative Filipiniana     of an Imelda’s gown,” says
dresses for       Indepen-   Ms. Celsi.
dence Day and Rizal‟s
birthday, June 11, 18 and
                                                          Others put on traditional
19, respectively.
                                                          “tube skirt” made of hand-
   The said occasions                                     woven or machine-made
featured exhibits and                                     multi-colored cotton cloth,
photographs            to                                 called as Malong.
stimulate celebration        Men in their barong like
with the library patrons     Acquisition librarian,
having face -to-face         M r .      N e l s o n
interaction         with     Hermogenes, dressed
professional librarians      with great fit. Some in
about the hero‟s life and    piña barong and one
triumphs as Filipino and     made from banana
writer to be proud           fabric.                      Director of Libraries,
about. Small dark                                         Mrs. Delia B. Calimag,
footprints were marked                                    initiated these activities
on the floor from the                                     to interest everyone in
outside aisle to the                                      the academic community
library lobby towards a                                   and connect resources
film show depicting                                       to one‟s valued life.
Wonderful and enriching library orientation experiences with librarians, readers at the library of Adamson...




                                                           Have you been served        through a roving library
                                                         by each of them? Are          staff, makes the library
                                                         they attractive in sashes?    becomes          more
                                                         Attentive and friendly?       accessible      within
                                                         Is the library service        through its roving staff;
                                                         sash worthy?                  and/or, offers mobile
                                                                                       reference service to
                                           Spotted:        At times, you see
                                                         them moving up to and         where the user clients
                                                                                       are.
                            Sashed women and                                              Your librarians are
                                                                                       now roving reference
                                             men at                                    service      ambassa-
                                                                                       dors. They will always
                                                                                       be delighted to listen to
                                                         from        the      BA       specific         inquiries
                                                         section down to the first     and, of course, each is at
                                                         floor library entrance.       his or her best when
                                                         They smile for your           students ask     anything
                                                         second look, rove, and        about the     library and
                                    the University       try to find students who      its services. They may
                                                         m i g h t        n e e d      not be celebrities but
                                             library     information assistance.       they        can       be
                                                            Specifically,      this    head-turners, too!
                           Have        you been          library's roving reference
                           wondering why men and         service         intends
                           women of the AdU              to      provide         an
                           library wear a sash many      outstanding library
                           times a week since July?      customer         service
Sign Up & join AdU Library Activities & Promos this
             PAGE      8

   PICTURE ME

                                  Second Semester, 2012-2013
                            Take a Book from the
                            BiblioCare Corner, read it,                                READ LEISURELY
                            write your reflections,                                    OVER A CUP OF
                            comments and/or insights                                   COFFEE, CHOCO
                            using a sheet-form with your                               OR TEA              This
                            na me, y ea r /c our se &        To get a free book of     activity     aims     to
Bring         out     the
                            sections, and e-mail address     choice, leave 1 per-      promote the culture
photographer           in
                            written on it. Drop the          sonal book worth giv-     of     reading      for
you. Email nice AdU
                            form in the designated box       ing away. If you wish     healthier education
library photos of
                            for drawing and. One entry       to put more or do-        and lifelong learning by
you, draw a prize
                            as Best Reflection shall be      nate reading materials,   making books closer
and         have    your
                            chosen each month and shall      see your librarians.      to       the      AdU
photos featured at
                            be posted, both as print         TV VIEWING is             community.
the library‟s Photo &
                            copy and online.                 enriching! Find time
Communication                                                                          ‘12 National Book
Board. Each month,          CERTIFICATE   IN                 to relax, have a seat     Week Celebration
we shall select the         S C H O O L                      for an Indie film or a    This year‟s celebration
best photo and have         LIBRARIANSHIP                    documentary in our        theme is “Effects of
l i br a r y    pa tr ons                                    Viewing        Corner     Libraries to Society.”
comment              and                                     where everyone can        Enjoy a nice library
interact with your                                           have a dose of            festivity with fellow
CAPTION              and                                     laughter, cry a river     readers and your
WINNING PHOTO                                                for an S.H.E.!            librarians.
for the month. All                                           E    V    E    R     Y    B      O      O       K
featured entries are        The certificate, primarily
selections for BEST         prepares non-LIS Education
PHOTO ‟13.                  students of AdU to be extra
 BIBLIOCARE                 equipped with fundamental
  CORNER’s                  k n o w l e d g e       a n d
 Read a Book,               competencies in Library &        ADAMSONIAN                DISCUSSION
Win Library Gifts           Information science as 21st      READS A BOOK ,            GROUP is an open
                            Century Filipino teachers        check it out, win a       group and anyone
                            who are performing the role      prize For every check     who is interested in
                            of information specialists in    out is a raffle coupon.   discussing about a
                            the government‟s basic           The more books you        book is welcome.
                            education level and in private   borrow,          more     It receives all, to
                            schools as well.                 coupons and more          socialize, meet and
                                 GET 1, LEAVE 1              chances of winning.       plan future meetings
                                                                                       or events.

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draft:AdUlibrary newsletter

  • 1. SUCCESSFUL RESEARCH BEGINS HERE! LIBRARY NEWSLETTER V O L U M E 1 , I S S U E 1 2 0 1 2 J U N E - O C T O B E R Inside this issue TNL Man, Atty. Antonio 21st Century library personnel hosts FUSION ’13 Santos inspires library personnel of AdU 2 National Conference guest-clients to go experiences with each of Calimag recommends National “Successful research back again for repeat them. library conference begins here.” 2 services. Fusion „13 is the library‟s themed on infusing Si G. Hickok, laybraryang negotiation power AdU‟s OZ AVR shall be first major national Filipino sa TJIC at ang skills and hospitality the participants‟ learning conference and uses this Aklatang Adamson lessons to library professional activity to minsan isang biyernes 3 services will take disc ov er w ay s in place come October transforming itself into a Meet your new(ish) 18 to 19. venue to gain experience hospitality-oriented library staff persons 4 and share knowledge library for Vincentians Wikang Filipino, Himig The conference with others. The variety and for others and to Tula at iba pa sa Aklatang emphasizes the need of session topics are be a “breakthrough Adamson 5 to effectively impressive and have center” where people promote library AdU library personnel new breed, bone-deep, feel at home while away services and spends family time during passionately held from home, learn new products in a Independence and Rizal resource persons would skills, meet other people business-like days 6 only mean very engaging and get practical help manner in order for Library orientation in and enriching with some of life‟s photos 7 essentials and market library services Spotted: sashed women nationwide and around and men at the the world. University library 7 Attendees are expected Sign up and join AdU to produce strategic and library activities & high impact marketing promos 8 plans and acquire proposal writing techniques for innovative library promo and activities.
  • 2. SUCCESSFUL RESEARCH BEGINS HERE! WATCH OUT! GRAND RAFFLE DRAW FOR TNL Man, Atty Antonio M. Santos inspires library personnel of OUR LIBRARY the Adamson University PROMOS: deliver so well higher perspectives is Read Tw o - t i m e expectations by commendable and Leisurely outstanding professional providing both newsworthy. He‟s most Over a Cup librarian-awardee of Coffee, endeared. (PRC & Congress of Choco or Tea This activity was Southeast Asian Every Librarians) made an spearheaded by Adamsonian afternoon appearance @ Mrs. Delia Calimag, Reads A Book the library of Adamson AdU Director of Check It Out University for a talk on: Libraries and Win A Prize! “Ethical Dimensions of 21st Century AdU Library participated by the Team with Atty. Santos University‟s 21st century STAFF BOX Librarianship” last June 6 and on a Wednesday. Library Team for Editor –in-chief intellectual and spiritual Competence, Character Delia B. Calimag Very able and man of insights about librarians‟ a n d C h a r i t y . Associate Editors the hour, Atty. Santos code of ethics. His Atty. Santos is currently Roderick B. Ramos made his mark so strong exceptional way of Helen A. Ordonez director to The National to each and everyone in putting library & Nelson R. Hermogenes Library of the the audience and did librarians‟ concerns into Contributors Philippines. Adoracion L. Ventura Alona S. Menil Ellen S. Tejada Geraldine G. De Leon Calimag recommends “Successful research begins here!” Joselito Domingo Judeelyn Bundoc resources, facilities and check-outs in mind Leilani Lumbao In her desire to entice Lirio Vivian services to the academic a n d a s s u r e d Ma. Elvira D. Pineda students to come and community. Director of everyone a more Ma. Katrina Medina make use of our center Mark Morana Libraries, Mrs. Delia B. dynamic, functional Marlie G. Venturillo for reading and research, Calimag formulated library and very well Rose Eileen L. Alviar the library adopts Rubyanna Nacionales- strategic plans with engaged library “Successful research Thelma P. Pescadera more than thirty percent personnel for the next begins here” as this year‟s increase of book five years. tag line to market
  • 3. PAGE 3 Si G. Hickok, Laybraryang Filipino sa TJIC at ang Aklatang Adamson Minsan Isang Biyernes tronikong pag- istratehiyang coupon- Kalugud-lugod ang mumulan, sa loob at based ang laan upang mga inobasyong nagaganap sa labas man ng silid- mahikayat ang higit sa bansang Amerika na inihayag aklatan. Di magiging labinlimang-libong ni G. John Hickok, isang kayaman-yaman sa estudyante na magtsek- fakulti-laybraryan ng karanasan ng awt ng libro para sa California State University pangkasalukuyang pr oy ektong : Ev e ry kamakailan sa mga mambabasa kung Adamsonian Reads A nagsipagdalo ng kanyang Hickok facilitates walang tekst o Chat, Book. Ito ay pagbibigay lektiyur noong biyernes one class in America onlayn na tsutoryal o ng isang kupon sa (Huny o 15 ) biy a y a ng vidyo, pathfinder at iba tagatangkilik sa bawat pagtitipon mula sa Thomas pa ang sentro ng librong hihiramin. Mas Jefferson Information Center kanyang pananaliksik at maraming librong “Maging produktivo sa pangunguna ng kanilang kaalaman, ang laybrari. mailalabas ng isang o proaktiv, direktora na si Bb. Reysa P. Hinihimok ang lahat na mambabasa, mas mag-invest ang Alenzuela. maging proaktivo sa maraming tsansang laybrari sa larangan Hindi mapapasubali na ang kanilang serbisyong magwagi di lamang ng ng edukasyon ng mga nabanggit na takbo ng referens baluti ay isang kendi, pamaypay o mambabasa o panahon o mga bolpen, libro, key chain ganap na programang tagatangkilik at pinakamahusay na kasanayan kundi USB, ipod o pang-edukasyon sapat-sapat ang sambit ni Hickok ay Wilfone na rin sa kaakibat ang mga husay na nilulunggati o kasalukuyang buwanang rafol, se- pamamaraang bago istratehikong bahagi sa direksyon na mestral, grand o taunan. tulad ng FB, twitter, You- planong inaasam ng bawat laybrari sa Tube, flicker, RSS, Isa pa ay ilang araw na pangmarketing.” Pilipinas o sa buong Asya, makaganyak gamit ang lamang ay magsisilbi at pampubliko o pribado man. marketing at mapanatili maghahandog ang mga TJIC sa Isang malaking halimbawa: ang loyalti ng laybraryan ng AdU ng Pasay nahaharap sa malaking komunidad angkin ang isang roving reference hamon ang mga laybraryan pag-ibig sa mga lugar service na may sash at na paigtingin ng higit pa ang na kung saan naroroon nakaguhit ay ASK ME kanilang bahagi bilang mga ang mga laybraryan. upang ibalandra at guro tungo sa layuning ipaalam, sa labas at loob Tulad ng laybrari ng pang-IL sa kadahilanang ang ng laybrari, ang mga Adamson University kaligirang kasaysayan ng ating ma bubuti a t kung saan ang mga tagatangkilik ay dulot ng napakaraming mga pinaplanong brand ay pagkakaroon ng programang handog na “Successful Research kapangyarihan at akses sa Begins Here!” bilang bulto-bultong mga elek- halimbawa ay isang SUNDAN, p. 4
  • 4. Meet your new(ish) Here they are! New breed, bone deep, passionately held library professionals are Ms. Melissa Almirol (left) and Ms. Rubyanna Nacionales (right), newly graduates of LIS from St. Louis University,-Baguio. Mr. Mark Morana (left), library staff persons prior to his hiring, worked in the library of Mega Publishing while Mr. Roderick Ramos (right) served De La Salle University for three years. Raffle draws, more raffle monthly draws... draws and Si G. Hickok… mesa. Maaring simulan k u m p i r m a d o ito sa pangungusap na bunsod na rin ng mula sa pahina 3 “How may I help you?” programang-TJIC na ito may kinalaman sa mga habang hawak ang isang na upang maging waging- koleksyon, pasilidad, at laptap, nakawin ang pag- wagi sa larangan ng serbisyo, onlayn at di kakatong maisakatuparan laybraryanship ay ang man. ang layuning pang-IL at patuloy na maging Ayon kay Hickok, siya maging matagumpay sa produktivo o proaktiv, man ay isang roving man a spetong C RM o mag-invest ang laybrari ng kanyang pamantasan customer relationship sa larangan ng edukasyon na umaaligid-ligid, management. ng mambabasa o lumalapit at personal na Ang isang sikreto ng tagatangkilik at sapat- humaharap at ating industriya na sapat ang husay na nagtatanong mesa sa istratehikong planong napagtanto at pangmarketing.
  • 5. PAGE 5 Wikang Filipino, Himig, Tula at Iba Pa sa Aklatang I s a n g kasiyahan ang Adamson naganap na di at idineklarang walang pasok Adamson na si Gng. programang Tula at malilimutan ng mga bago mag-alas dose ng Delia B. Calimag sa Himig sa Aklatang nagsipagbahagi para tanghali sa araw na iyon, paghikayat sa lahat na Adamson na sinaksihan sa selebrasyong nagsimula ito sa isang gamitin ang Wikang ng mga mag-aaral at pangwika sa Buwan kagulatgulat na Filipino ng mahusay na mga guro. ng Agosto sa pagsasalu-salo ng mga binitbit may pagpupunyaging Aklatang Adamson. na pagkain o minindal na maihayag ang nasa isip karaniwang inihahain ng at damdamin ng pamilyang Pilipino noong t u w i r a n a t Agosto 1. makatotohanan. Isang trivya: matatagpuan sa hapag-kainan pangalan ng minindal na karaniwang Isang karanasang inihahain ng mga taga- kabanggit-bangit ang Rizal. Ano ito? Nakakatu- mga ipinamalas nina wang saliksikin ng personal sa Gng. Helen Ordoñez Nakapokus ang silid-aklatan upang malaman. Maraming pangyayari bumigkas ng isang tula pagdiriwang sa na namasid at karapat- para sa isang ina, Pitong temang “Tatag ng dapat na isalaysay Wika mula kay Wikang Filipino, upang mapahalagahan G. Joselito Domingo, Lakas ng Pagka- tulad ng pagbibigay ng Ang Kaibigan ni Bb. Filipino” sa pangu mga mumunting regalo Melisa Almirol, Pag-ibig nguna ni Gng. para sa mga nagwagi sa Judeelyn Bondoc Nilahukan ng mga binigkas ng mga labi ni programang “Every bilang tseyr. sumusunod na mga programa Gng. Geraldine De Adamsonian Reads A ang isang linggong Leon at marami pa. Book, Check It Out, Win pagdiriwang na ito sa loob ng a Prize.” Ang Aklatang laybrari ng mga Adamson at mga kawani sumusunod: eksibit, nito ay masipag na mga pa g pa p a la ba s ng mg a tagapagtaguyod at patu- natatanging pelikula, mga loy na magpapahalaga palaro, vidyoke ng mga alinsunod sa itinakda ng awiting bayan at Proklamasyon Blg. kundiman. Isang maikling 1041, s. 1997 tungo sa May banderitas ang Kahanga-hanga ang pambungad na gawain ang taun-taong minimithing isang bahagi ng mga laybraryan sa inilaan upang formal na kaunlaran ng ating laybrari. Bagaman kanilang pagbigkas ng buksan ang programa kasama pambansang wika, ang bumabagyo at mga tula sa saliw ng ang direktor ng Aklatang Wikang Filipino himig at gitara para sa
  • 6. AdU library personnel spends family time during Independence and Rizal days Cesar Montano as film Ms. Judyleen Bundoc, Look at these star for the 1998 Jose Filipiniana librarian, photos, it was Rizal biopic. wears Baro’t saya- family time with AdU On photo, Ms. Celsil national dress of the library personnel for P. Bone, of the Law Philippines. having celebrated two national occasions at Library, dons a „modern‟ Fr. Leandro Montañana- Maria Clara Filipiniana CM Building wearing gown. “It’s an imitation conservative Filipiniana of an Imelda’s gown,” says dresses for Indepen- Ms. Celsi. dence Day and Rizal‟s birthday, June 11, 18 and Others put on traditional 19, respectively. “tube skirt” made of hand- The said occasions woven or machine-made featured exhibits and multi-colored cotton cloth, photographs to called as Malong. stimulate celebration Men in their barong like with the library patrons Acquisition librarian, having face -to-face M r . N e l s o n interaction with Hermogenes, dressed professional librarians with great fit. Some in about the hero‟s life and piña barong and one triumphs as Filipino and made from banana writer to be proud fabric. Director of Libraries, about. Small dark Mrs. Delia B. Calimag, footprints were marked initiated these activities on the floor from the to interest everyone in outside aisle to the the academic community library lobby towards a and connect resources film show depicting to one‟s valued life.
  • 7. Wonderful and enriching library orientation experiences with librarians, readers at the library of Adamson... Have you been served through a roving library by each of them? Are staff, makes the library they attractive in sashes? becomes more Attentive and friendly? accessible within Is the library service through its roving staff; sash worthy? and/or, offers mobile reference service to Spotted: At times, you see them moving up to and where the user clients are. Sashed women and Your librarians are now roving reference men at service ambassa- dors. They will always be delighted to listen to from the BA specific inquiries section down to the first and, of course, each is at floor library entrance. his or her best when They smile for your students ask anything second look, rove, and about the library and the University try to find students who its services. They may m i g h t n e e d not be celebrities but library information assistance. they can be Specifically, this head-turners, too! Have you been library's roving reference wondering why men and service intends women of the AdU to provide an library wear a sash many outstanding library times a week since July? customer service
  • 8. Sign Up & join AdU Library Activities & Promos this PAGE 8 PICTURE ME Second Semester, 2012-2013 Take a Book from the BiblioCare Corner, read it, READ LEISURELY write your reflections, OVER A CUP OF comments and/or insights COFFEE, CHOCO using a sheet-form with your OR TEA This na me, y ea r /c our se & To get a free book of activity aims to Bring out the sections, and e-mail address choice, leave 1 per- promote the culture photographer in written on it. Drop the sonal book worth giv- of reading for you. Email nice AdU form in the designated box ing away. If you wish healthier education library photos of for drawing and. One entry to put more or do- and lifelong learning by you, draw a prize as Best Reflection shall be nate reading materials, making books closer and have your chosen each month and shall see your librarians. to the AdU photos featured at be posted, both as print TV VIEWING is community. the library‟s Photo & copy and online. enriching! Find time Communication ‘12 National Book Board. Each month, CERTIFICATE IN to relax, have a seat Week Celebration we shall select the S C H O O L for an Indie film or a This year‟s celebration best photo and have LIBRARIANSHIP documentary in our theme is “Effects of l i br a r y pa tr ons Viewing Corner Libraries to Society.” comment and where everyone can Enjoy a nice library interact with your have a dose of festivity with fellow CAPTION and laughter, cry a river readers and your WINNING PHOTO for an S.H.E.! librarians. for the month. All E V E R Y B O O K featured entries are The certificate, primarily selections for BEST prepares non-LIS Education PHOTO ‟13. students of AdU to be extra BIBLIOCARE equipped with fundamental CORNER’s k n o w l e d g e a n d Read a Book, competencies in Library & ADAMSONIAN DISCUSSION Win Library Gifts Information science as 21st READS A BOOK , GROUP is an open Century Filipino teachers check it out, win a group and anyone who are performing the role prize For every check who is interested in of information specialists in out is a raffle coupon. discussing about a the government‟s basic The more books you book is welcome. education level and in private borrow, more It receives all, to schools as well. coupons and more socialize, meet and GET 1, LEAVE 1 chances of winning. plan future meetings or events.