Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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Students: Use this call script to get free bank accounts
1. âA unique voice on money,
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fo ds,
one singularly attuned toâŠhis generation.â
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I WIll
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Vis u t o l tip e sp
âSan FranciSco chronicle
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it b e r s, b re
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TEAch
You
by
RAmIT SEThI
founder and writer of
iwillteachyoutoberich.com
ToBE No Guilt.
No Excuses.
No B.S.
Just a
6-Week
Program
That Works
2. I Will Teach You to Be Rich
alert to students
If youâre a student, thereâs no reason you shouldnât have an account
with no fees and no minimums. If you decide to stick with a Big Bank
account, make sure youâre in a student account with no annual fees.
Hereâs how the conversation will probably go:
You: Hi, Iâm a student and Iâd like to get a savings account and a
checking account with no annual fees. Iâd like free checking and no
minimum balance, please.
Banker: Iâm really sorry, but we donât offer those anymore.
You: Really? Thatâs interesting because [Bank of America/Wells
Fargo/Washington Mutual/other competitor] is offering me that exact
deal right now. Could you check again and tell me which comparable
accounts you offer?
(Eighty percent of the time, youâll get a great account at this
point. If not, ask for a supervisor.)
suPervIsor: Hi, how can I help you?
You: (Repeat argument from the beginning. If the supervisor doesnât
give you an option, add this:) Look, Iâve been a customer for X years
and I want to find a way to make this work. Plus, I know that your
customer-acquisition cost is more than two hundred dollars. What can
you do to help me stay a customer?
suPervIsor: What an astounding coincidence. My computer is
suddenly allowing me to offer the exact account you asked for!
You: Why, thank you, kind sir. (Sip Darjeeling tea.)
Youâre in a customer group thatâs very profitable for banks: ING
Direct and the American Bankers Association put the cost of acquiring
a new customer between $100 and $3,500âincluding all of their
advertising, personnel, and technology costs. They donât want to lose
you over something as small as a $5 monthly fee. Use this knowledge
as leverage whenever you contact any financial company.
64
3. Get the full
book at
Amazon.com
About the book
At last, for a generation that's materially ambitious
yet financially clueless comes I Will Teach You To
Be Rich, Ramit Sethi's 6-week personal finance
program for 20-to-35-year-olds. A completely
practical approach based around the four pillars of
personal financeâbanking, saving, budgeting, and
investingâand the wealth-building ideas of
personal entrepreneurship.