EXITO EN DISPLAY MOVIL- Eshow Madrid 2012

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Ramiro Sirvent

Business

ENERO 2008
http://www.youtube.com/watch?v=EFczVWs-3Sc

NOVIEMBRE 2011
http://www.youtube.com/watch?v=0q2cJNOseSI

http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/

“eBay says that they expect to transact $10 billion in mobile in 2012”

“Ebay has revised its global mCommerce forecast, predicting that it will generate almost $5bn worth of sales volume 2011”

“Bay Inc. claims it generated close to $2 billion in global mobile sales in 2010”

“2009, generating nearly $850 million in GMV”

http://news.cnet.com/8301-1023_3-57519283-93/ebay-hits-mobile-milestones/

EXITO EN DISPLAY

0 INFORMACION

1 DEFINIR OBJETIVOS MOVILES

2 IDENTIFICAR NUESTRO TARGET MOVIL

3 CREAR SOPORTE MOVIL

4 PUBLICITAR NUESTRO SOPORTE (DISPLAY)

INFORMACION

IV Oleada estudio IAB sobre mobile Marketing
http://www.iabspain.net/wp-content/uploads/downloads/2012/09/IV-Estudio-IAB-Spain-sobre-Mobile-Marketing_version_ejecutiva.pdf

INFORMACION

Estudio Inversion MMA España

http://www.slideshare.net/mobiledreams/estudio-de-inversin-en-marketing-y-publicidad-mvil-2011-mma

INFORMACION

Apps en España: The Appdate

http://madrid.theappdate.com/informe-apps-septiembre-2012/

DEFINIR OBJETIVOS MOVILES

Notoriedad Informacion Venta Fidelizar
Imagen de marca

IDENTIFICAR A NUESTRO TARGET MOVIL

http://itunes.apple.com/es/app/iab-spain-quien-es-quien-en/id522640395?mt=8

CREAR SOPORTE MOVIL

Web movil Landing App Rich Media

CREAR SOPORTE MOVIL

http://libro-blanco-webs.mmaspain.org
http://mmaspain.com/libro-blanco-apps/libro-3n.html
http://itunes.apple.com/es/app/iab-spain-quien-es-quien-en/id522640395?mt=8

PUBLICITAR NUESTRO SOPORTE

http://www.slideshare.net/IAB_Spain/medicin-de-audiencias-en-mobile-marketing-iab-spain

PUBLICITAR NUESTRO SOPORTE

http://www.iabspain.net/wp-content/uploads/downloads/2012/06/IAB-estandares-formatos-mobile-tablet-2012.pdf

PUBLICITAR NUESTRO SOPORTE

Creatividades Performance

PUBLICITAR NUESTRO SOPORTE

Creatividades Branding

PUBLICITAR NUESTRO SOPORTE

FORMATOS RICH MEDIA HTML5

Desde móvil: http://creator.celtra.com/preview/12747

MUCHAS GRACIAS!
rsirvent@hi-media.com
676 356 250
@Ramirosir

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EXITO EN DISPLAY MOVIL- Eshow Madrid 2012

1. EXITO EN DISPLAY MOVIL Ramiro Sirvent ESHOW-MADRID-SEP 2012

2. INTRODUCCION

3. ENERO 2008 http://www.youtube.com/watch?v=EFczVWs-3Sc

4. NOVIEMBRE 2011 http://www.youtube.com/watch?v=0q2cJNOseSI

5. http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/

6. “eBay says that they expect to transact $10 billion in mobile in 2012” “Ebay has revised its global mCommerce forecast, predicting that it will generate almost $5bn worth of sales volume 2011” “Bay Inc. claims it generated close to $2 billion in global mobile sales in 2010” “2009, generating nearly $850 million in GMV” http://news.cnet.com/8301-1023_3-57519283-93/ebay-hits-mobile-milestones/

7. EXITO EN DISPLAY 0 INFORMACION 1 DEFINIR OBJETIVOS MOVILES 2 IDENTIFICAR NUESTRO TARGET MOVIL 3 CREAR SOPORTE MOVIL 4 PUBLICITAR NUESTRO SOPORTE (DISPLAY)

8. 0 INFORMACION

9. INFORMACION IV Oleada estudio IAB sobre mobile Marketing http://www.iabspain.net/wp-content/uploads/downloads/2012/09/IV-Estudio-IAB-Spain-sobre-Mobile-Marketing_version_ejecutiva.pdf

10. INFORMACION Estudio Inversion MMA España http://www.slideshare.net/mobiledreams/estudio-de-inversin-en-marketing-y-publicidad-mvil-2011-mma

11. INFORMACION Apps en España: The Appdate http://madrid.theappdate.com/informe-apps-septiembre-2012/

12. 1 DEFINIR OBJETIVOS MOVILES

13. DEFINIR OBJETIVOS MOVILES Notoriedad Informacion Venta Fidelizar Imagen de marca

14. 2 IDENTIFICAR NUESTRO TARGET

15. IDENTIFICAR A NUESTRO TARGET MOVIL http://itunes.apple.com/es/app/iab-spain-quien-es-quien-en/id522640395?mt=8

16. IDENTIFICAR A NUESTRO TARGET MOVIL

17. IDENTIFICAR A NUESTRO TARGET MOVIL

18. IDENTIFICAR A NUESTRO TARGET MOVIL

19. 3 CREAR SOPORTE MOVIL

20. CREAR SOPORTE MOVIL Web movil Landing App Rich Media

21. CREAR SOPORTE MOVIL http://libro-blanco-webs.mmaspain.org http://mmaspain.com/libro-blanco-apps/libro-3n.html http://itunes.apple.com/es/app/iab-spain-quien-es-quien-en/id522640395?mt=8

22. 4 PUBLICITAR NUESTRO SOPORTE

23. PUBLICITAR NUESTRO SOPORTE http://www.slideshare.net/IAB_Spain/medicin-de-audiencias-en-mobile-marketing-iab-spain

24. PUBLICITAR NUESTRO SOPORTE http://www.iabspain.net/wp-content/uploads/downloads/2012/06/IAB-estandares-formatos-mobile-tablet-2012.pdf

25. PUBLICITAR NUESTRO SOPORTE

26. PUBLICITAR NUESTRO SOPORTE

27. PUBLICITAR NUESTRO SOPORTE

28. PUBLICITAR NUESTRO SOPORTE Creatividades Performance

29. PUBLICITAR NUESTRO SOPORTE Creatividades Performance

30. PUBLICITAR NUESTRO SOPORTE Creatividades Branding

31. PUBLICITAR NUESTRO SOPORTE Frecuencias

32. PUBLICITAR NUESTRO SOPORTE FORMATOS RICH MEDIA HTML5

33.

34.

35.

36.

37.

38.

39.

40.

41. Case Study: Lanzamiento Ford B-Max

42.

43. ford canal motor

44. Creacion Soporte-formato

45. Creacion Soporte-formato

46. Creacion Soporte-formato

47. Desde móvil: http://creator.celtra.com/preview/12747

48. EXITO EN DISPLAY 0 INFORMACION 1 DEFINIR OBJETIVOS MOVILES 2 IDENTIFICAR NUESTRO TARGET MOVIL 3 CREAR SOPORTE MOVIL 4 PUBLICITAR NUESTRO SOPORTE (DISPLAY)

49.

50. EXITO EN DISPLAY MOVIL Ramiro Sirvent

51. MUCHAS GRACIAS! rsirvent@hi-media.com 676 356 250 @Ramirosir

EXITO EN DISPLAY MOVIL- Eshow Madrid 2012

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