SlideShare ist ein Scribd-Unternehmen logo
1 von 3
Downloaden Sie, um offline zu lesen
The content factory
Repurpose your content for increased ROI

          Andrew Leon Walker
The Content Factory Process




White paper             Content is packaged       Content is leveraged
Case Studies            Layout & design           across different channels
Interviews              Images & graphics         & media
Videos                  Video edited              SEO
Webinars                Templates & formats       Google adwords
E-mail copy                                       Social media
                        Optmise for search
Blog copy                                         Campaigns planned
                        and share
Keywords
Podcasts
ebooks

Make it once, present it many times in many formats
Any questions?
Contact Rame Marketing

    www.ramemarketing.co.uk
   andrew@ramemarketing.co.uk
          Twitter: @ramemarketing
         Facebook: Rame Marketing
       LinkedIn: Andrew Leon Walker

Weitere ähnliche Inhalte

Andere mochten auch (9)

How to Get More from Your Content
How to Get More from Your ContentHow to Get More from Your Content
How to Get More from Your Content
 
The Content Factory Menu 2012
The Content Factory Menu 2012The Content Factory Menu 2012
The Content Factory Menu 2012
 
The Ibm Knowledge Factory
The Ibm Knowledge FactoryThe Ibm Knowledge Factory
The Ibm Knowledge Factory
 
#EE13 Presentation: Exploding the Whitepaper
#EE13 Presentation: Exploding the Whitepaper#EE13 Presentation: Exploding the Whitepaper
#EE13 Presentation: Exploding the Whitepaper
 
Blue Sky Factory: Email & Social Media - Community, Content & Killer Campaigns
Blue Sky Factory: Email & Social Media - Community, Content & Killer CampaignsBlue Sky Factory: Email & Social Media - Community, Content & Killer Campaigns
Blue Sky Factory: Email & Social Media - Community, Content & Killer Campaigns
 
Introducing Assetic: Asset Management for PHP 5.3
Introducing Assetic: Asset Management for PHP 5.3Introducing Assetic: Asset Management for PHP 5.3
Introducing Assetic: Asset Management for PHP 5.3
 
A Social Media Primer for Non-Profits
A Social Media Primer for Non-ProfitsA Social Media Primer for Non-Profits
A Social Media Primer for Non-Profits
 
The Trope Factory #SearchLeeds - Why your content should be less original
The Trope Factory #SearchLeeds - Why your content should be less originalThe Trope Factory #SearchLeeds - Why your content should be less original
The Trope Factory #SearchLeeds - Why your content should be less original
 
How to Create an Agile Content Factory
How to Create an Agile Content FactoryHow to Create an Agile Content Factory
How to Create an Agile Content Factory
 

Ähnlich wie Content factory

Get Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanGet Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanDoug Lehman
 
Internet Marketing & SEO for Beginners
Internet Marketing & SEO for BeginnersInternet Marketing & SEO for Beginners
Internet Marketing & SEO for BeginnersWeb Scene Marketing
 
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
 
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011DemandWave
 
How to generate leads using search and social
How to generate leads using search and social How to generate leads using search and social
How to generate leads using search and social B2B Lead Roundtable
 
eMarketing for Entrepreneurs and Entrepreneur Development Centers
eMarketing for Entrepreneurs and Entrepreneur Development CenterseMarketing for Entrepreneurs and Entrepreneur Development Centers
eMarketing for Entrepreneurs and Entrepreneur Development Centersnacce
 
eMarketing Techniques For Entrepreneurs
eMarketing Techniques For EntrepreneurseMarketing Techniques For Entrepreneurs
eMarketing Techniques For EntrepreneursCorporate College
 
How to Price Quality Content
How to Price Quality ContentHow to Price Quality Content
How to Price Quality ContentWriterAccess
 
Online Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
Online Video: Extend the Reach of Your Brand and Ultimately Grow Your BusinessOnline Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
Online Video: Extend the Reach of Your Brand and Ultimately Grow Your BusinessRonan Keane
 
8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early Branding8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early BrandingMattyChilds
 
Online Video for Business
Online Video for BusinessOnline Video for Business
Online Video for BusinessStartup Monthly
 
Get social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoGet social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoDoug Lehman
 
Is your website googleized revised
Is your website googleized revisedIs your website googleized revised
Is your website googleized revisedSandi Sturm
 
CGS Digital Marketing Process
CGS Digital Marketing ProcessCGS Digital Marketing Process
CGS Digital Marketing ProcessConstient
 
Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...
Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...
Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...Marcom Productions
 
Gary Taylor SMX Stockholm Presentation Slides 2012
Gary Taylor SMX Stockholm Presentation Slides 2012Gary Taylor SMX Stockholm Presentation Slides 2012
Gary Taylor SMX Stockholm Presentation Slides 2012Gary Taylor
 
10 Steps To Developing Branded Content That Offers The ROI You Demand
10 Steps To Developing Branded Content That Offers The ROI You Demand10 Steps To Developing Branded Content That Offers The ROI You Demand
10 Steps To Developing Branded Content That Offers The ROI You DemandWriterAccess
 

Ähnlich wie Content factory (20)

Increasing Author Visibility
Increasing Author VisibilityIncreasing Author Visibility
Increasing Author Visibility
 
Content Nuts and Bolts
Content Nuts and BoltsContent Nuts and Bolts
Content Nuts and Bolts
 
Get Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehmanGet Social with Video August 25 Doug lehman
Get Social with Video August 25 Doug lehman
 
Internet Marketing & SEO for Beginners
Internet Marketing & SEO for BeginnersInternet Marketing & SEO for Beginners
Internet Marketing & SEO for Beginners
 
Increased Visibility Matters
Increased Visibility MattersIncreased Visibility Matters
Increased Visibility Matters
 
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...
 
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011
 
How to generate leads using search and social
How to generate leads using search and social How to generate leads using search and social
How to generate leads using search and social
 
eMarketing for Entrepreneurs and Entrepreneur Development Centers
eMarketing for Entrepreneurs and Entrepreneur Development CenterseMarketing for Entrepreneurs and Entrepreneur Development Centers
eMarketing for Entrepreneurs and Entrepreneur Development Centers
 
eMarketing Techniques For Entrepreneurs
eMarketing Techniques For EntrepreneurseMarketing Techniques For Entrepreneurs
eMarketing Techniques For Entrepreneurs
 
How to Price Quality Content
How to Price Quality ContentHow to Price Quality Content
How to Price Quality Content
 
Online Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
Online Video: Extend the Reach of Your Brand and Ultimately Grow Your BusinessOnline Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
Online Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
 
8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early Branding8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early Branding
 
Online Video for Business
Online Video for BusinessOnline Video for Business
Online Video for Business
 
Get social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling VideoGet social with video marketing June 9 Social Selling Video
Get social with video marketing June 9 Social Selling Video
 
Is your website googleized revised
Is your website googleized revisedIs your website googleized revised
Is your website googleized revised
 
CGS Digital Marketing Process
CGS Digital Marketing ProcessCGS Digital Marketing Process
CGS Digital Marketing Process
 
Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...
Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...
Inside the Content Marketing Playbook - Marcom Productions Presents: Point of...
 
Gary Taylor SMX Stockholm Presentation Slides 2012
Gary Taylor SMX Stockholm Presentation Slides 2012Gary Taylor SMX Stockholm Presentation Slides 2012
Gary Taylor SMX Stockholm Presentation Slides 2012
 
10 Steps To Developing Branded Content That Offers The ROI You Demand
10 Steps To Developing Branded Content That Offers The ROI You Demand10 Steps To Developing Branded Content That Offers The ROI You Demand
10 Steps To Developing Branded Content That Offers The ROI You Demand
 

Content factory

  • 1. The content factory Repurpose your content for increased ROI Andrew Leon Walker
  • 2. The Content Factory Process White paper Content is packaged Content is leveraged Case Studies Layout & design across different channels Interviews Images & graphics & media Videos Video edited SEO Webinars Templates & formats Google adwords E-mail copy Social media Optmise for search Blog copy Campaigns planned and share Keywords Podcasts ebooks Make it once, present it many times in many formats
  • 3. Any questions? Contact Rame Marketing www.ramemarketing.co.uk andrew@ramemarketing.co.uk Twitter: @ramemarketing Facebook: Rame Marketing LinkedIn: Andrew Leon Walker