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Magneti Marelli - Carnation Auto Premio Solutions Magneti Marelli After Market P&S in India
Carnation-Magneti Marelli  Workshops for Premium & Luxury Brand’s cars
Company overview A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES E LECTRONIC  SYSTEMS E XHAUST  SYSTEMS P OWERTRAIN P LASTIC COMPONENTS AND MODULES S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, Dynamic Systems) International group  leader  in developing and manufacturing  high-tech  automotive systems and components.   67 Production Sites (80 production units),  10 R&D Centers and 28 Application Centers  in 18 countries and a workforce of ~33,000 people,  Magneti Marelli is a world class global  automotive supplier .
1919  Established as Fabbrica Italiana Magneti Marelli (FIMM) 1929  Company starts to create network in Europe 1931  Production of first accumulators 1935  Start production of spark plugs for cars 1947  Creation of Electronic Division 1967  Magneti Marelli becomes part of Fiat Group 1971  Born of a research centre to develop electronics systems for cars 1972  First car diagnostic system presented at the Turin Motor Show 1985  Creation of Aftermarket Division with a network of 300 workshops 2002  Magneti Marelli Aftermarket Division is sold RGZ Group 2005  Launch of the Checkstar Service Network 2007  Fiat Group buys back the Aftermarket division from RGZ Group. Back home in Magneti Marelli, it starts the re-launch of the Company THE Company > History
Magneti Marelli After Market Parts and Services ITALY FRANCE SPAIN GREECE BRAZIL Worldwide presence Company presence ARGENTINA POLAND GERMANY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],240  mio  € Sales 476 Employees * After Market Parts & Services: Service Network Worshops  5000 ,[object Object],[object Object],[object Object],[object Object]
MECHANICAL BODYWORK ELECTRICS & ELECTRONICS CONSUMABLES After Market Parts & Services: Product Lines
Company overview E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, SDC) Magneti Marelli is an international group  leader  in developing and manufacturing  high-tech  automotive systems and components.   With 46 Production Sites (56 production units), 9 R&D Centers and 27 Application Centers in 18 countries and a workforce of ~28,000, Magneti Marelli is a world class global  automotive supplier .   A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES Magneti Marelli Mothersons Magneti Marelli UM Magneti Marelli Powertrain India Magneti Marelli Mothersons Endurance Magneti Marelli MM SKH Magneti Marelli SKH Magneti Marelli
Company mission in the Aftermarket ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mission Statement
Carnation: The Vision Carnation has been conceptualized with a vision to provide a solution to every need that an Indian customer may have for his car and to maximize his ownership experience
By 2012 Carnation will be a  complete auto solutions  provider present  across the country ,  loved and admired  by our customers, most  preferred employer  in the industry by empowering  our employees,  respected  by our partners by providing them value and making a  positive impact  on society.  Honest  and  brand agnostic  in achieving our dreams.    Mission Statement
Carnation’s Nationwide presence ,[object Object],[object Object],[object Object],[object Object],Amritsar Jalandhar Karnal NCR –  Noida  Sec 63. Noida Sec 5, Gurgaon, Sahibabad Chandigarh Jaipur Mumbai– Kurla,  Chembur, Dahisar Kochi Hyderabad  – Uppal, Nagole, Sanathnagar, Maula Ali Chennai – Ambattur, Guindy Bengaluru Marathalli Ludhiana Bangaluru – BG Road Surat Pune Hyderabad - Miyapur Lucknow,  chinhut Upcoming Site Operational Site
Carnation Hubs
Key Milestones 10 verticals  21 Hubs  6 in  pipeline 13 cities  4 in pipeline More than 100,000 cars delivered 1000 Employees
Carnation Business Model Body repairs Workshop on wheels New Car Sales  Pre Owned Vehicle Spare Parts  Accessories General Service Insurance Enhanced Ownership Experience  Multi Brand Customer Centric Solutions PEACE OF MIND Delivery on time Right first time Transparency DC Design E-Business B2B B2C C2C Others Leveraging Brick and Mortar Business Auto  Premio Solutions
Carnation-Magneti Marelli  Workshops for Premium & Luxury Brand’s cars
Premium & Luxury Brand’s In India 2000 2005 2010 Increasing Proliferation of Luxury and Premium Brands
Indian Premium Car Sales Trend ,[object Object],[object Object],[object Object]
Vehicles & Models: Phase 1 Luxury Premium 3 Series C Class, E Class A 4 Accord, Civic, CRV Camry, Corolla Superb, Laura, Octavia Endeavour
Carnation MM Rollout Plan Carnation MM Rollout Plan -   Time June’10 Phase I Phase II Post 2011 Aftermarket Parts & Services ,[object Object],[object Object],[object Object],[object Object],[object Object],December 2009 “ Auto Premio Solutions” Pan India Network of Auto Premio Solutions ,[object Object],[object Object],Carnation MM Strategic Vision
Magneti Marelli - Carnation  Aftermarket Parts
Mission & Vision Mission Vision Objectives Maintaining the tradition of quality and gaining the confidence of the clients Provide value for the product & create a new positioning  compared to the competitors Supply consistency reducing working capital of the customers  ,[object Object],[object Object],Quality Value  Consistency
Product Portfolio Phase I Products Phase II Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MM Present Forte| MM Present Sourced Range  MM Global Supplier Range| MM Local Sourcing
Vehicle Coverage Priority I Vehicles Premium Segment: Entry into A4, A5 and A6 Priority II Vehicles Premium Segment: Consolidation Medium Segment: Entry into A3 Priority III Vehicles Premium Segment: Consolidation Medium Segment: Consolidation Compact Segment: Entry into few selected cars in A2 A6: Luxury | A5: Premium | A4: Executive| A3: Medium | A2: Compact | A1: Mini Priority 1: Readily  available products. Immediate start of business. Priority 2: Get a grip in premium segment. Entry in the larger A3 segment, considering the Car Parc of A4, A5 and A6 is still very small.  Priority 3: Strengthening position in A3, A4, A5 and A6. Few Selected models in A2 should be considered for entry. A segment which should not be ignored to make volumes. In synchronization with the increase in the product coverage
Carnation- Magneti Marelli: Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Magneti Meralli Automechanica

  • 1. Magneti Marelli - Carnation Auto Premio Solutions Magneti Marelli After Market P&S in India
  • 2. Carnation-Magneti Marelli Workshops for Premium & Luxury Brand’s cars
  • 3. Company overview A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN P LASTIC COMPONENTS AND MODULES S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, Dynamic Systems) International group leader in developing and manufacturing high-tech automotive systems and components. 67 Production Sites (80 production units), 10 R&D Centers and 28 Application Centers in 18 countries and a workforce of ~33,000 people, Magneti Marelli is a world class global automotive supplier .
  • 4. 1919 Established as Fabbrica Italiana Magneti Marelli (FIMM) 1929 Company starts to create network in Europe 1931 Production of first accumulators 1935 Start production of spark plugs for cars 1947 Creation of Electronic Division 1967 Magneti Marelli becomes part of Fiat Group 1971 Born of a research centre to develop electronics systems for cars 1972 First car diagnostic system presented at the Turin Motor Show 1985 Creation of Aftermarket Division with a network of 300 workshops 2002 Magneti Marelli Aftermarket Division is sold RGZ Group 2005 Launch of the Checkstar Service Network 2007 Fiat Group buys back the Aftermarket division from RGZ Group. Back home in Magneti Marelli, it starts the re-launch of the Company THE Company > History
  • 5.
  • 6. MECHANICAL BODYWORK ELECTRICS & ELECTRONICS CONSUMABLES After Market Parts & Services: Product Lines
  • 7. Company overview E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, SDC) Magneti Marelli is an international group leader in developing and manufacturing high-tech automotive systems and components. With 46 Production Sites (56 production units), 9 R&D Centers and 27 Application Centers in 18 countries and a workforce of ~28,000, Magneti Marelli is a world class global automotive supplier . A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES Magneti Marelli Mothersons Magneti Marelli UM Magneti Marelli Powertrain India Magneti Marelli Mothersons Endurance Magneti Marelli MM SKH Magneti Marelli SKH Magneti Marelli
  • 8.
  • 9. Carnation: The Vision Carnation has been conceptualized with a vision to provide a solution to every need that an Indian customer may have for his car and to maximize his ownership experience
  • 10. By 2012 Carnation will be a complete auto solutions provider present across the country , loved and admired by our customers, most preferred employer in the industry by empowering our employees, respected by our partners by providing them value and making a positive impact on society. Honest and brand agnostic in achieving our dreams.   Mission Statement
  • 11.
  • 13. Key Milestones 10 verticals 21 Hubs 6 in pipeline 13 cities 4 in pipeline More than 100,000 cars delivered 1000 Employees
  • 14. Carnation Business Model Body repairs Workshop on wheels New Car Sales Pre Owned Vehicle Spare Parts Accessories General Service Insurance Enhanced Ownership Experience Multi Brand Customer Centric Solutions PEACE OF MIND Delivery on time Right first time Transparency DC Design E-Business B2B B2C C2C Others Leveraging Brick and Mortar Business Auto Premio Solutions
  • 15. Carnation-Magneti Marelli Workshops for Premium & Luxury Brand’s cars
  • 16. Premium & Luxury Brand’s In India 2000 2005 2010 Increasing Proliferation of Luxury and Premium Brands
  • 17.
  • 18. Vehicles & Models: Phase 1 Luxury Premium 3 Series C Class, E Class A 4 Accord, Civic, CRV Camry, Corolla Superb, Laura, Octavia Endeavour
  • 19.
  • 20. Magneti Marelli - Carnation Aftermarket Parts
  • 21.
  • 22.
  • 23. Vehicle Coverage Priority I Vehicles Premium Segment: Entry into A4, A5 and A6 Priority II Vehicles Premium Segment: Consolidation Medium Segment: Entry into A3 Priority III Vehicles Premium Segment: Consolidation Medium Segment: Consolidation Compact Segment: Entry into few selected cars in A2 A6: Luxury | A5: Premium | A4: Executive| A3: Medium | A2: Compact | A1: Mini Priority 1: Readily available products. Immediate start of business. Priority 2: Get a grip in premium segment. Entry in the larger A3 segment, considering the Car Parc of A4, A5 and A6 is still very small. Priority 3: Strengthening position in A3, A4, A5 and A6. Few Selected models in A2 should be considered for entry. A segment which should not be ignored to make volumes. In synchronization with the increase in the product coverage
  • 24.