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Competitiveness Metrics:


A Brazilian contribution for the GFCC
 competitiveness metrics initiative
Summary

1. Who we are

2. Introduction – Brazil: Innovation and Development

3. Innovation studies: the Brazilian experience

4. IPS Model: the Brazilian case

5. Insights for future developments

6. Final remarks
[1]
Who we are
The Brazilian Team

Roberto dos Reis Alvarez (ABDI)

Bruno César Araújo (IPEA)

Rogério Dias Araujo (ABDI)

Mario Sergio Salerno (USP)
The Brazilian Team – Short Bios
            Roberto dos Reis Alvarez

            -   International Affairs Manager at the Brazilian Agency for
                Industrial Development (ABDI), an organization that he joined
                in 2005 and where he held other positions like industrial
                development coordinator (deputy to the director).
            -   A Civil Engineering from the Federal University of Rio Grande
                do Sul (UFRGS), he was trained in Quality Control and
                Productivity Technique in Japan and he holds Ms.C. and D.Sc.
                degrees in Industrial Engineering, from the Brazilian federal
                universities of Rio Grande do Sul (UFRGS) and Rio de Janeiro
                (COPPE/UFRJ), respectively.
            -   Before joining ABDI, Mr Alvarez worked in the private sector as
                a management and/or operations consultant (manufacturing
                and logistics) and entrepreneur in the IT sector.
            -   He also taught graduated courses at the federal universities of
                Rio Grande do Sul (UFRGS), Rio de Janeiro (UFRJ) and
                Parana (UFPR).

                      LinkedIn: http://br.linkedin.com/in/robertodosreisalvarez
                      Twitter: http://twitter.com/robertoalvarez
                      Personal web page: http://flavors.me/robertoalvarez
The Brazilian Team – Short Bios
            Bruno César Araújo

            -   Researcher at Institute for Applied Economic Research – IPEA
                (2004 – present)
            -   Research fields: innovation metrics and its impacts, foreign
                trade, microeconometrics.
            -   Coordinator of the books: Brazilian Firms and International
                Trade (in Portuguese, 2007) and Technological Innovation in
                Brazilian and Mexican Firms (in English, 2011)
            -   Master Degree on Economics of the Public Sector at University
                of Brasilia (UnB)
            -   Foreign Trade Analyst at the Ministry of Development, Industry
                and Foreign Trade (2003/2004)
The Brazilian Team – Short Bios
            Rogério Dias de Araújo

            -   Competitive Intelligence Coordinator at the Brazilian Agency for
                Industrial Development - ABDI;
            -   Coordinator of many studies on competitiveness and innovation
                in cooperation with Universities (Innovation Surveys, Innovation
                Studies, Cases Studies, etc);
            -   Member of the coordination of the task-group that elaborated
                the Industrial, Technological and Foreign Trade Policy (PITCE)
                of the Federal Government (2003-2004);
            -   Member of the coordination of the task-group that elaborated
                the Productive Development Policy - PDP (2008-2010);
            -   Member of the coordination of the task-group that elaborated
                the “Plano Brasil Maior” (2011-2014);
            -   Master Degree on Economics at University of Campinas –
                Unicamp
            -   PHD Candidate on Economics at University of Campinas -
                Unicamp
            -   Researcher at Institute for Applied Economic Research – IPEA
                (2003/2004)
The Brazilian Team – Short Bios
            Mario Sergio Salerno

            -   Full Professor of The Production Engineering Department, Polytechnic
                School, University of São Paulo - USP;
            -   Head of the Department from June 2007 to June 2011; coordinator of the
                Innovation Management Laboratory);
            -   Executive coordinator of The Observatory of Innovation and
                Competitiveness at The Institute of Advanced Studies, USP
                (www.observatoriousp.pro.br);
            -   Member of the International Steering Committee of Gerpisa International
                Network (www.gerpisa.org), a scientific network on mobility, auto industry
                and its workers;
            -   Regional editor of the International Journal of Automotive Technology
                and Management and associate editor of Strategy/Organization/Work of
                Gestão&Produção journal;
            -   Former Director of Industrial Development at the Brazilian Agency for
                Industrial Development (ABDI) 2005/2006;
            -   Former Director of Sectoral Studies at the Institute of Applied Economic
                Research (Ipea, 2003-2004);
            -   Member of the coordination of the task-group that elaborated the
                Industrial, Technological and Foreign Trade Policy (PITCE) of the
                Federal Government (2003-2004);
            -   Member of the Technical-Scientific Board of the National Institute of
                Technology (INT);
            -   Member of the Consulting Board of IPT – Institute of Technological
                Research of the São Paulo State.
[2]
Brazil: Innovation and
Development
1. Who we are

2. Introduction – Brazil: Innovation and Development

3. Innovation studies: the Brazilian experience

4. IPS Model: the Brazilian case

5. Insights for future developments

6. Final remarks
GDP per capita keeps on growing in Brazil since the 70’s
and the pace of growth was shifted to a new level in 2003.
Brazil: Inequality reached the lowest level
                                      Gráfico 2.2a: Evolução da desigualdade na renda familiar                                                    per
                                               in 32 years
                                              capita no Brasil: CoeficienteIndex – (1977-2007)
                                                                     (Gini de Gini 1977-2009)
                        0,640
                                                                                             0,634
                        0,630
                                   0,623

                        0,620
                                                                             0,615                 0,612
                        0,610                                                                                                                   Average Gini
                                                                                                                                                    Valor médio do
                                                                                                                                                Average de Gini
                                       0,604                                                                   0,602                              coeficiente Gini
                                                                                                                         0,600 0,600
                                                           0,594     0,596
                        0,600
  Coeficiente de Gini




                                           0,593            Ag 3777                  0,599                                                       0,593
                                                                                                                       0,599    0,598
                        0,590
                                                                             CC 12393-0                                                                  0,587
                                                   0,589
                            Gini




                                                                                                                                        0,592
                                                                0,588
                        0,580                                            0,587
                                               0,582                                                                                                 0,581
                                                                                                         0,580
                        0,570                                                                                                                            0,569           0,566
                                                                Lowest Gini Index
                                                              Lowest Gini Index
                                                           Valor mínimo do coeficiente de Gini                                                                   0,559
                        0,560
                                                                                                                                                                    0,552
                        0,550
                                                                                                                                                                            0.52
                                                                                                                                                                            2008
                        0,520
                             1977      1979        1981     1983    1985      1987      1989       1991        1993    1995    1997     1999      2001   2003      2005     0,509
                                                                                                                                                                            2007
                            Source: PNAD – IBGE – 1977-2008
                                                                                                         Anos                                                                2009
Fonte: Estimativas produzidas com base na Pesquisa Nacional por Amostra de Domicílios (PNAD) de 1977 a 2009.
The number of papers published by Brazilian researchers
indexed by the ISI has been growing steadly since the
80’s.
[3]
Innovation studies: the
Brazilian experience
1. Who we are

2. Introduction – Brazil: Innovation and Development

3. Innovation studies: the Brazilian experience

4. IPS Model: the Brazilian case

5. Insights for future developments

6. Final remarks
A new framework was developed…

                 A. Firms that have product
                    differentiation and have launched
                    a new product to the market

                 B. Firms specialized in standardised
                    products (commodities)

                 C. Firms without product
                    differentiation and with lower
                    productivity
…considering variables on firms & the Economy

 Overview of companies' strategy          General overview of the food industry
 Firms internationalisation               “C” companies’ profiles & strategies
 Productivity                             Cooperation among firms and R&D orgs
 Origin of capital                        Cost and income structure
 Technological content of exports         Industrial concentration
 Work force and wages                     Governmental acquisitions
 MNCs-nationals tech spill overs          International comparisons (with CIS3)
 Regional issues
    spatial distribution of firms
    technology and innovation
 Determinants of firms’ growth
 Sector based analysis
 Innovation & tech in the agro-industry
The framework was applied in other countries


Innovation &
economic
performance in
Brazil




Innovation &
performance:
Brazil & Latin
America
The 3 categories have different characteristics…



       Category           Productivity         Number of     Market           P&D
                          (R$1.000/worker)      Workers    leadership        expend.
                                                                             (% income)

A) Innovate and               74,1              545,9        0,02              3,06
differentiate product
B) Specialised in             44,3              158,1       0,004              0,99
commodities
C) No differentiation /       10,0               34,2      0,00028             0,39
lower productivity
                           yb dedd a eu la V               (Firm income) /       P&D
                               rekrow                       (CNAE sector     expenditures /
                                                               income)          income
‘A’ companies perform better in all aspects…

Technological innovation is one of the export determinants
  Innovative companies are 16% more likely to export than others


Innovative companies generate more jobs & pay better salaries
  Averages      A= R$ 1.255,00 / B=R$ 749,00 / C= R$ 431,00
  Probabilistic model controlling 200 variables (income, sector, exports,
  qualification, school time, employment time, turn over, capital origin etc.)
     A firms pay wages 23% higher than C and 11% higher than B companies
     Wage premium paid by firms that differentiate and innovate product


Innovative effort is greater in Brazilian-owned firms
  The result is against the common sense largely diffused in Brazil
  Probabilistic model controlling variables such as income, personnel, sector etc
     Brazilian-owned (P&D internal expenditures / income) is 80,8% greater than the MNCs
     ones
Brazil x Argentina x Mexico: from ABC to XYZ….


X.         Firms that innovate and differentiate products
     i.      Firms that launched new products to the national markets according to
             Innovation Surveys, and…
     ii.     invested more than the sector average in R&D/total revenue (following a
             common criterion between the countries for the sector averages).


Y.         Firms that are specialized in standardized products
     i.      The rest of the exporters, or…
     ii.     non-exporters that have higher productivity than the exporters in its
             industrial sector.


Z.         Non-innovative firms that have a lower productivity
     i.      Firms that did not fall in the above categories.
Firms that are specialized in standardized products have
the largest share of exports, total employment and sales.

In Brazil, innovating and product-differentiating firms have
a larger share of employment, sales and exports than they
have in the two other countries.

In Mexico, there’s a strong specialization towards
standardized products and firms in that category are more
productive than the others.
What do results tell us on innovation in LA?

  Latin American countries innovative efforts are low;
     R&D/industrial sales: 2.7% in Germany and 2.5% in France.

  In Brazil, we have more people employed in R&D in each firm, but the
  % of total employees as a proportion of the total staff is not so
  different than in Argentina because of scale of Brazilian firms.

  The lowest value in Mexico (0,08%) illustrates the competitive strategy
  of Mexican firms (Note: the Mexican Innovation Survey did not
  interview the Maquila firms).

  Innovative efforts are biased towards the acquisition of machines and
  other equipments related to process innovation, while in Spain in
  house R&D is the main source of innovation.
[4]
IPS Model: the Brazilian case
1. Who we are

2. Introduction – Brazil: Innovation and Development

3. Innovation studies: the Brazilian experience

4. IPS Model: the Brazilian case

5. Insights for future developments

6. Final remarks
IPS Model: The Brazilian Case




                         Source: IPS National Competitiveness
                         Research, 2011-2012
IPS Model: The Brazilian Case




                         Source: IPS National Competitiveness
                         Research, 2011-2012
Factor conditions: factors based competitiveness




 Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
Factor conditions: factors based competitiveness




                         Source: Own elaboration, based on Cho, D. and Moon, H.
                         “Distinctive features of GFCC Approach, 2011”.
Differentiation leads to better results...




 Source: IPS Notional Competitiveness Report, 2011-2012.
What to do to improve competitiveness?




Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
IPS Model: The Brazilian Case:
  Benchmarking with a single country
                                                  Factor Conditions
                                                     45
                                                     40
                                                     35
                                                     30
                                                     25
                                                     20
                                                     15
                                                     10
                                                      5
                                                                                                            Brazil
         Demand Conditions                            0                                  Business Context
                                                                                                            India




                                                                                   Phyisical Factors
                                                 Related Industries


Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
IPS Model: The Brazilian Case
  Benchmarking with a single country
                                                       Workers
                                                      80
                                                      70
                                                      60
                                                      50
                                                      40
                                                      30
                                                      20
                                                      10
                                                                                                                   Brazil
                  Professionals                        0                               Politicians & Bureaucrats
                                                                                                                   India




                                                    Entrepreneurs
                                                                                   Human Factors

Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
IPS Model: The Brazilian Case
  Benchmarking according to the term-priority Matrix


                                                                                                                                                                           Productivity of
                                                                                                                                                                           workers:
                                                                                                                                                                           Output-input
                                                                                                                                                                           index
                                                                                                                5
                                                                                                                                                                            Quality of life

                                                                                                                                                                           Life expectancy
                                                                                                                                                                           at birth


                                                                                                                                                    Overall living environment:
                                                                                                                                                    Personal security, crime
                                                                  6                                                                                 International
                                                                                                                                Overall living      transportation
                                                                                                                                environment:
                                                                                                                                Medical service     New high-technology
                                                                                                              Consumer
                                                                                                              sophistication on                     Industries
                                                                                                                                Overall living
                                                                                                              health and
                                                                                                                                environment:        Finance: Financial
                                                                                                              environmental
                       9                                                                      Finance:
                                                                                              Capital
                                                                                                              issues
                                                                                                                                Job description &
                                                                                                                                individual roles
                                                                                                                                                    institution's transparency

                                                                                              accessibility   Educational                           Business Context: Social
                                                                             Bureaucracy is                                                         responsibility
                                                                             not rigid to                     system
                                                                                              S&T:
                                                                             discourage       Information
     International experience of Politicians                                                                  Public schools                        Social safety net
                                                                             business         technology
                                                     Consumer                activities
     Bureaucracy is not rigid to discourage business                                                          The legislative                       Overall living
                                                     sophistication on IPR                                                                          environment: Public order
     activities                                                                                               activity of the
                                                                                                              parliament
                                                     E-business
     International experience of officials
                                                                                                              Education level
     IT training & education                                                                                  of Poltiticans


Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
What’s the space for Brasil-Korea cooperation?




                         Source: Own elaboration, based on Cho, D. and Moon, H.
                         “Distinctive features of GFCC Approach, 2011”.
The BR case: revealed vs. Potential competitiveness
  Employment Potential Index (2008)             GDP growth potential Index (2009)                                           Quality of life potential Index (2009)
Rank      Country    Rank         Country     Rank           Country                 Rank           Country                Rank         Country    Rank         Country
  1 Singapore         30    Italy               1             e r o p a g ni S        03                    e c e er G      1     United States     30    Romania
  2 Sweden            31    Spain               2                       l e a r sI    13                          n a rI    2     Sweden            31    China
  3 Netherlands       32    Mexico              3          gnoK gnoH                  23                    d n al o P      3     Australia         32    Mexico
  4 Denmark           33    Turkey              4                        ai d nI      33                      tpygE         4     Denmark           33    Turkey
  5 Switzerland       34    Brazil              5                 d n ali a h T       43                y n a mr e G        5     Netherlands       34    Russia
  6 Australia         35    Jordan              6                 ail a r t s u A     53                       ni a p S     6     United Kingdom    35    South Africa
  7 Hong Kong         36    Indonesia           7                  nede wS            63                    o ci x e M      7     Switzerland       36    Saudi Arabia
  8 Iceland           37    Romania             8         s d n al r e h t e N        73     cil b u p e R h c e z C        8     Finland           37    Brazil
  9 Israel            38    Panama              9          d n al r e z ti w S        83          a ci r f A h t u o S      9     Germany           38    Thailand
 10 Canada            39    Vietnam            01                  adanaC             93              ai s e n o d nI       10    France            39    Oman
 11 Belgium           40    Saudi Arabia       11                 m ui gl e B         04                      n a p aJ      11    Austria           40    Colombia
 12 Finland           41    Guatemala          21                    n a dr oJ        14                     y e kr u T     12    Canada            41    Kuwait
 13 Austria           42    Greece             31                       li z a r B    24                   a manaP          13    Belgium           42    Argentina
 14 Philippines       43    Russia             41    m o d g ni K d e ti n U          34                 ai n a m o R       14    Hong Kong         43    Philippines
 15 Korea             44    South Africa       51            s e ni p pili h P        44                    d n al e cI     15    Japan             44    Panama
 16 United States     45    Peru               61              ai b m ol o C          54                         yl a tI    16    New Zealand       45    Peru
 17 Germany           46    Kuwait             71                    ti a w u K       64                    ai t a o r C    17    Singapore         46    Ukraine
 18 New Zealand       47    Oman               81                   ai r t s u A      74              a ni t n e g r A      18    Spain             47    Jordan
 19 Thailand          48    Argentina          91       s e t a t S d e ti n U        84                     ai s s u R     19    Italy             48    Indonesia
 20 Malaysia          49    Croatia            02                        eli h C      94                     na m O         20    Iceland           49    Venezuela
 21 United Kingdom    50    Colombia           12                      a er o K       05            al a m e t a u G        21    Israel            50    Guatemala
 22 Czech Republic    51    Morocco            22        d n al a e Z w e N           15                  m a n t ei V      22    Czech Republic    51    India
 23 Hungary           52    Egypt              32                         ur e P      25                   e ni a r k U     23    Hungary           52    Egypt
 24 France            53    Kyrgyz Republic    42                   d n al ni F       35         ai b a r A i d u a S       24    Korea             53    Morocco
 25 India             54    Iran               52                kr a m n e D         45                  n a t si k a P    25    Poland            54    Sri Lanka
 26 China             55    Venezuela          62                    e c n ar F       55    cil b u p e R z y g r y K       26    Greece            55    Vietnam
 27 Chile             56    Ukraine            72                      a ni h C       65                o c c or o M        27    Chile             56    Kyrgyz Republic
 28 Poland            57    Pakistan           82                 ai s y al a M       75                a k n a L ir S      28    Malaysia          57    Iran
 29 Japan             58    Sri Lanka          92                 yr a g n u H        85             al e u z e n e V       29    Croatia           58    Pakistan
Source: Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
IPS Model: a quick summary on the Brazilian case

    Brazil ranks 42th:
      9th in Factor Conditions;

      36th in Business Context and Entrepreneurs;

      Equal or above 40th in all the remaining factors.

    Brazil is the 5th country in FDI (US$ 48bi in 2010).

    Brazil (and all countries) performs better with DS,

    Benchmarks for Brazil are India (single country Benchmark),
    Saudi Arabia (Politicians & Bureacrats) and Japan (Education
    and Overall Living Environment variables).

    Model 2: Brazil ranks 13th in Potential Growth competitiveness.

    207 variables involved (HDI uses 4 variables).
[5]
Insights for further
developments
1. Who we are

2. Introduction – Brazil: Innovation and Development

3. Innovation studies: the Brazilian experience

4. IPS Model: the Brazilian case

5. Insights for future developments

6. Final remarks
Insights for future developments


  Index structure – dimensions/factors
    Sustainability

    Innovation

    Labor issues

  Data: hard x soft

  M1 x M2 nexus: variables selection
How could sustainability be considered?


  Carbon emissions

  Energy consumption and efficiency

  Water and forest resources

  ....
[6]
Final Remarks
Competitiveness Metrics:
The Brazilian contribution for the GFCC
  competitiveness metrics initiative




           Thank you!

        Porto Alegre, November 21st, 2011

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The GFCC

  • 1. Competitiveness Metrics: A Brazilian contribution for the GFCC competitiveness metrics initiative
  • 2. Summary 1. Who we are 2. Introduction – Brazil: Innovation and Development 3. Innovation studies: the Brazilian experience 4. IPS Model: the Brazilian case 5. Insights for future developments 6. Final remarks
  • 4. The Brazilian Team Roberto dos Reis Alvarez (ABDI) Bruno César Araújo (IPEA) Rogério Dias Araujo (ABDI) Mario Sergio Salerno (USP)
  • 5. The Brazilian Team – Short Bios Roberto dos Reis Alvarez - International Affairs Manager at the Brazilian Agency for Industrial Development (ABDI), an organization that he joined in 2005 and where he held other positions like industrial development coordinator (deputy to the director). - A Civil Engineering from the Federal University of Rio Grande do Sul (UFRGS), he was trained in Quality Control and Productivity Technique in Japan and he holds Ms.C. and D.Sc. degrees in Industrial Engineering, from the Brazilian federal universities of Rio Grande do Sul (UFRGS) and Rio de Janeiro (COPPE/UFRJ), respectively. - Before joining ABDI, Mr Alvarez worked in the private sector as a management and/or operations consultant (manufacturing and logistics) and entrepreneur in the IT sector. - He also taught graduated courses at the federal universities of Rio Grande do Sul (UFRGS), Rio de Janeiro (UFRJ) and Parana (UFPR). LinkedIn: http://br.linkedin.com/in/robertodosreisalvarez Twitter: http://twitter.com/robertoalvarez Personal web page: http://flavors.me/robertoalvarez
  • 6. The Brazilian Team – Short Bios Bruno César Araújo - Researcher at Institute for Applied Economic Research – IPEA (2004 – present) - Research fields: innovation metrics and its impacts, foreign trade, microeconometrics. - Coordinator of the books: Brazilian Firms and International Trade (in Portuguese, 2007) and Technological Innovation in Brazilian and Mexican Firms (in English, 2011) - Master Degree on Economics of the Public Sector at University of Brasilia (UnB) - Foreign Trade Analyst at the Ministry of Development, Industry and Foreign Trade (2003/2004)
  • 7. The Brazilian Team – Short Bios Rogério Dias de Araújo - Competitive Intelligence Coordinator at the Brazilian Agency for Industrial Development - ABDI; - Coordinator of many studies on competitiveness and innovation in cooperation with Universities (Innovation Surveys, Innovation Studies, Cases Studies, etc); - Member of the coordination of the task-group that elaborated the Industrial, Technological and Foreign Trade Policy (PITCE) of the Federal Government (2003-2004); - Member of the coordination of the task-group that elaborated the Productive Development Policy - PDP (2008-2010); - Member of the coordination of the task-group that elaborated the “Plano Brasil Maior” (2011-2014); - Master Degree on Economics at University of Campinas – Unicamp - PHD Candidate on Economics at University of Campinas - Unicamp - Researcher at Institute for Applied Economic Research – IPEA (2003/2004)
  • 8. The Brazilian Team – Short Bios Mario Sergio Salerno - Full Professor of The Production Engineering Department, Polytechnic School, University of São Paulo - USP; - Head of the Department from June 2007 to June 2011; coordinator of the Innovation Management Laboratory); - Executive coordinator of The Observatory of Innovation and Competitiveness at The Institute of Advanced Studies, USP (www.observatoriousp.pro.br); - Member of the International Steering Committee of Gerpisa International Network (www.gerpisa.org), a scientific network on mobility, auto industry and its workers; - Regional editor of the International Journal of Automotive Technology and Management and associate editor of Strategy/Organization/Work of Gestão&Produção journal; - Former Director of Industrial Development at the Brazilian Agency for Industrial Development (ABDI) 2005/2006; - Former Director of Sectoral Studies at the Institute of Applied Economic Research (Ipea, 2003-2004); - Member of the coordination of the task-group that elaborated the Industrial, Technological and Foreign Trade Policy (PITCE) of the Federal Government (2003-2004); - Member of the Technical-Scientific Board of the National Institute of Technology (INT); - Member of the Consulting Board of IPT – Institute of Technological Research of the São Paulo State.
  • 10. 1. Who we are 2. Introduction – Brazil: Innovation and Development 3. Innovation studies: the Brazilian experience 4. IPS Model: the Brazilian case 5. Insights for future developments 6. Final remarks
  • 11. GDP per capita keeps on growing in Brazil since the 70’s and the pace of growth was shifted to a new level in 2003.
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  • 13. Brazil: Inequality reached the lowest level Gráfico 2.2a: Evolução da desigualdade na renda familiar per in 32 years capita no Brasil: CoeficienteIndex – (1977-2007) (Gini de Gini 1977-2009) 0,640 0,634 0,630 0,623 0,620 0,615 0,612 0,610 Average Gini Valor médio do Average de Gini 0,604 0,602 coeficiente Gini 0,600 0,600 0,594 0,596 0,600 Coeficiente de Gini 0,593 Ag 3777 0,599 0,593 0,599 0,598 0,590 CC 12393-0 0,587 0,589 Gini 0,592 0,588 0,580 0,587 0,582 0,581 0,580 0,570 0,569 0,566 Lowest Gini Index Lowest Gini Index Valor mínimo do coeficiente de Gini 0,559 0,560 0,552 0,550 0.52 2008 0,520 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 0,509 2007 Source: PNAD – IBGE – 1977-2008 Anos 2009 Fonte: Estimativas produzidas com base na Pesquisa Nacional por Amostra de Domicílios (PNAD) de 1977 a 2009.
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  • 19. The number of papers published by Brazilian researchers indexed by the ISI has been growing steadly since the 80’s.
  • 21. 1. Who we are 2. Introduction – Brazil: Innovation and Development 3. Innovation studies: the Brazilian experience 4. IPS Model: the Brazilian case 5. Insights for future developments 6. Final remarks
  • 22. A new framework was developed… A. Firms that have product differentiation and have launched a new product to the market B. Firms specialized in standardised products (commodities) C. Firms without product differentiation and with lower productivity
  • 23. …considering variables on firms & the Economy Overview of companies' strategy General overview of the food industry Firms internationalisation “C” companies’ profiles & strategies Productivity Cooperation among firms and R&D orgs Origin of capital Cost and income structure Technological content of exports Industrial concentration Work force and wages Governmental acquisitions MNCs-nationals tech spill overs International comparisons (with CIS3) Regional issues spatial distribution of firms technology and innovation Determinants of firms’ growth Sector based analysis Innovation & tech in the agro-industry
  • 24. The framework was applied in other countries Innovation & economic performance in Brazil Innovation & performance: Brazil & Latin America
  • 25. The 3 categories have different characteristics… Category Productivity Number of Market P&D (R$1.000/worker) Workers leadership expend. (% income) A) Innovate and 74,1 545,9 0,02 3,06 differentiate product B) Specialised in 44,3 158,1 0,004 0,99 commodities C) No differentiation / 10,0 34,2 0,00028 0,39 lower productivity yb dedd a eu la V (Firm income) / P&D rekrow (CNAE sector expenditures / income) income
  • 26. ‘A’ companies perform better in all aspects… Technological innovation is one of the export determinants Innovative companies are 16% more likely to export than others Innovative companies generate more jobs & pay better salaries Averages A= R$ 1.255,00 / B=R$ 749,00 / C= R$ 431,00 Probabilistic model controlling 200 variables (income, sector, exports, qualification, school time, employment time, turn over, capital origin etc.) A firms pay wages 23% higher than C and 11% higher than B companies Wage premium paid by firms that differentiate and innovate product Innovative effort is greater in Brazilian-owned firms The result is against the common sense largely diffused in Brazil Probabilistic model controlling variables such as income, personnel, sector etc Brazilian-owned (P&D internal expenditures / income) is 80,8% greater than the MNCs ones
  • 27. Brazil x Argentina x Mexico: from ABC to XYZ…. X. Firms that innovate and differentiate products i. Firms that launched new products to the national markets according to Innovation Surveys, and… ii. invested more than the sector average in R&D/total revenue (following a common criterion between the countries for the sector averages). Y. Firms that are specialized in standardized products i. The rest of the exporters, or… ii. non-exporters that have higher productivity than the exporters in its industrial sector. Z. Non-innovative firms that have a lower productivity i. Firms that did not fall in the above categories.
  • 28. Firms that are specialized in standardized products have the largest share of exports, total employment and sales. In Brazil, innovating and product-differentiating firms have a larger share of employment, sales and exports than they have in the two other countries. In Mexico, there’s a strong specialization towards standardized products and firms in that category are more productive than the others.
  • 29. What do results tell us on innovation in LA? Latin American countries innovative efforts are low; R&D/industrial sales: 2.7% in Germany and 2.5% in France. In Brazil, we have more people employed in R&D in each firm, but the % of total employees as a proportion of the total staff is not so different than in Argentina because of scale of Brazilian firms. The lowest value in Mexico (0,08%) illustrates the competitive strategy of Mexican firms (Note: the Mexican Innovation Survey did not interview the Maquila firms). Innovative efforts are biased towards the acquisition of machines and other equipments related to process innovation, while in Spain in house R&D is the main source of innovation.
  • 30. [4] IPS Model: the Brazilian case
  • 31. 1. Who we are 2. Introduction – Brazil: Innovation and Development 3. Innovation studies: the Brazilian experience 4. IPS Model: the Brazilian case 5. Insights for future developments 6. Final remarks
  • 32. IPS Model: The Brazilian Case Source: IPS National Competitiveness Research, 2011-2012
  • 33. IPS Model: The Brazilian Case Source: IPS National Competitiveness Research, 2011-2012
  • 34. Factor conditions: factors based competitiveness Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 35. Factor conditions: factors based competitiveness Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 36. Differentiation leads to better results... Source: IPS Notional Competitiveness Report, 2011-2012.
  • 37. What to do to improve competitiveness? Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 38. IPS Model: The Brazilian Case: Benchmarking with a single country Factor Conditions 45 40 35 30 25 20 15 10 5 Brazil Demand Conditions 0 Business Context India Phyisical Factors Related Industries Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 39. IPS Model: The Brazilian Case Benchmarking with a single country Workers 80 70 60 50 40 30 20 10 Brazil Professionals 0 Politicians & Bureaucrats India Entrepreneurs Human Factors Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 40. IPS Model: The Brazilian Case Benchmarking according to the term-priority Matrix Productivity of workers: Output-input index 5 Quality of life Life expectancy at birth Overall living environment: Personal security, crime 6 International Overall living transportation environment: Medical service New high-technology Consumer sophistication on Industries Overall living health and environment: Finance: Financial environmental 9 Finance: Capital issues Job description & individual roles institution's transparency accessibility Educational Business Context: Social Bureaucracy is responsibility not rigid to system S&T: discourage Information International experience of Politicians Public schools Social safety net business technology Consumer activities Bureaucracy is not rigid to discourage business The legislative Overall living sophistication on IPR environment: Public order activities activity of the parliament E-business International experience of officials Education level IT training & education of Poltiticans Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 41. What’s the space for Brasil-Korea cooperation? Source: Own elaboration, based on Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 42. The BR case: revealed vs. Potential competitiveness Employment Potential Index (2008) GDP growth potential Index (2009) Quality of life potential Index (2009) Rank Country Rank Country Rank Country Rank Country Rank Country Rank Country 1 Singapore 30 Italy 1 e r o p a g ni S 03 e c e er G 1 United States 30 Romania 2 Sweden 31 Spain 2 l e a r sI 13 n a rI 2 Sweden 31 China 3 Netherlands 32 Mexico 3 gnoK gnoH 23 d n al o P 3 Australia 32 Mexico 4 Denmark 33 Turkey 4 ai d nI 33 tpygE 4 Denmark 33 Turkey 5 Switzerland 34 Brazil 5 d n ali a h T 43 y n a mr e G 5 Netherlands 34 Russia 6 Australia 35 Jordan 6 ail a r t s u A 53 ni a p S 6 United Kingdom 35 South Africa 7 Hong Kong 36 Indonesia 7 nede wS 63 o ci x e M 7 Switzerland 36 Saudi Arabia 8 Iceland 37 Romania 8 s d n al r e h t e N 73 cil b u p e R h c e z C 8 Finland 37 Brazil 9 Israel 38 Panama 9 d n al r e z ti w S 83 a ci r f A h t u o S 9 Germany 38 Thailand 10 Canada 39 Vietnam 01 adanaC 93 ai s e n o d nI 10 France 39 Oman 11 Belgium 40 Saudi Arabia 11 m ui gl e B 04 n a p aJ 11 Austria 40 Colombia 12 Finland 41 Guatemala 21 n a dr oJ 14 y e kr u T 12 Canada 41 Kuwait 13 Austria 42 Greece 31 li z a r B 24 a manaP 13 Belgium 42 Argentina 14 Philippines 43 Russia 41 m o d g ni K d e ti n U 34 ai n a m o R 14 Hong Kong 43 Philippines 15 Korea 44 South Africa 51 s e ni p pili h P 44 d n al e cI 15 Japan 44 Panama 16 United States 45 Peru 61 ai b m ol o C 54 yl a tI 16 New Zealand 45 Peru 17 Germany 46 Kuwait 71 ti a w u K 64 ai t a o r C 17 Singapore 46 Ukraine 18 New Zealand 47 Oman 81 ai r t s u A 74 a ni t n e g r A 18 Spain 47 Jordan 19 Thailand 48 Argentina 91 s e t a t S d e ti n U 84 ai s s u R 19 Italy 48 Indonesia 20 Malaysia 49 Croatia 02 eli h C 94 na m O 20 Iceland 49 Venezuela 21 United Kingdom 50 Colombia 12 a er o K 05 al a m e t a u G 21 Israel 50 Guatemala 22 Czech Republic 51 Morocco 22 d n al a e Z w e N 15 m a n t ei V 22 Czech Republic 51 India 23 Hungary 52 Egypt 32 ur e P 25 e ni a r k U 23 Hungary 52 Egypt 24 France 53 Kyrgyz Republic 42 d n al ni F 35 ai b a r A i d u a S 24 Korea 53 Morocco 25 India 54 Iran 52 kr a m n e D 45 n a t si k a P 25 Poland 54 Sri Lanka 26 China 55 Venezuela 62 e c n ar F 55 cil b u p e R z y g r y K 26 Greece 55 Vietnam 27 Chile 56 Ukraine 72 a ni h C 65 o c c or o M 27 Chile 56 Kyrgyz Republic 28 Poland 57 Pakistan 82 ai s y al a M 75 a k n a L ir S 28 Malaysia 57 Iran 29 Japan 58 Sri Lanka 92 yr a g n u H 85 al e u z e n e V 29 Croatia 58 Pakistan Source: Cho, D. and Moon, H. “Distinctive features of GFCC Approach, 2011”.
  • 43. IPS Model: a quick summary on the Brazilian case Brazil ranks 42th: 9th in Factor Conditions; 36th in Business Context and Entrepreneurs; Equal or above 40th in all the remaining factors. Brazil is the 5th country in FDI (US$ 48bi in 2010). Brazil (and all countries) performs better with DS, Benchmarks for Brazil are India (single country Benchmark), Saudi Arabia (Politicians & Bureacrats) and Japan (Education and Overall Living Environment variables). Model 2: Brazil ranks 13th in Potential Growth competitiveness. 207 variables involved (HDI uses 4 variables).
  • 45. 1. Who we are 2. Introduction – Brazil: Innovation and Development 3. Innovation studies: the Brazilian experience 4. IPS Model: the Brazilian case 5. Insights for future developments 6. Final remarks
  • 46. Insights for future developments Index structure – dimensions/factors Sustainability Innovation Labor issues Data: hard x soft M1 x M2 nexus: variables selection
  • 47. How could sustainability be considered? Carbon emissions Energy consumption and efficiency Water and forest resources ....
  • 49. Competitiveness Metrics: The Brazilian contribution for the GFCC competitiveness metrics initiative Thank you! Porto Alegre, November 21st, 2011