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Brazil-­‐Korea:	
  doing	
  
business	
  and	
  innova4ng	
  
Roberto	
  dos	
  Reis	
  Alvarez,	
  Ph.D.	
  
Interna4onal	
  Affairs	
  Manager	
  
Brazilian	
  Agency	
  for	
  Industrial	
  Development	
  
	
  
CNI,	
  São	
  Paulo	
  
2013,	
  October	
  9	
  
2013 10-09 - fki @ cni
1.  Brazil	
  
2.  Market	
  opportuni4es	
  
3.  Future	
  investments	
  
4.  Brazil’s	
  industrial	
  development	
  strategy	
  
5.  Innova4on	
  as	
  a	
  key	
  driver	
  
6.  Brazil	
  &	
  Korea	
  
7.  Final	
  comments	
  
[1]	
  
Brazil	
  in	
  the	
  global	
  stage	
  
§ Borders	
  with	
  10	
  countries	
  
	
  
•  50%	
  of	
  South	
  America’s	
  surface	
  
	
  More	
  than	
  8	
  million	
  sq.	
  Km	
  
	
  
§ 50%	
  of	
  the	
  South	
  American	
  Popula4on	
  
	
  201	
  million	
  inhabitants	
  
	
  
§ 55%	
  of	
  South	
  American	
  GDP	
  
	
  US$	
  2.2	
  billion	
  
	
  6th	
  world’s	
  largest	
  economy	
  	
  
Facts	
  and	
  figures	
  
2013 10-09 - fki @ cni
JViccor	
  -­‐	
  hcp://www.jviccor.com.br/	
  
11,821,873	
 8,336,658
Source:	
  Exame,	
  McKinsey	
  &	
  Fecomercio.	
  
São	
  Paulo	
  is	
  
the	
  primary	
  
des4na4on	
  
for	
  FDI	
  in	
  
La4n	
  
America.	
  
2013 10-09 - fki @ cni
2013
Global Manufacturing
Competitiveness Index
2013 Global Manufacturing Competitiveness Index 2
Table 1: Global CEO Survey: 2013 Country manufacturing competitiveness index rankings
Executives believe China leads overall and emerging markets will become more competitive in the near future
Current competitiveness Competitiveness in five years
Rank Country Index score Rank Country Index score
10 = High 1 = Low 10 = High 1 = Low
1 China 10.00 1 China 10.00
2 Germany 7.98 2 India 8.49
3 United States of America 7.84 3 Brazil 7.89
4 India 7.65 4 Germany 7.82
5 South Korea 7.59 5 United States of America 7.69
6 Taiwan 7.57 6 South Korea 7.63
7 Canada 7.24 7 Taiwan 7.18
8 Brazil 7.13 8 Canada 6.99
9 Singapore 6.64 9 Singapore 6.64
10 Japan 6.60 10 Vietnam 6.50
11 Thailand 6.21 11 Indonesia 6.49
12 Mexico 6.17 12 Japan 6.46
13 Malaysia 5.94 13 Mexico 6.38
14 Poland 5.87 14 Malaysia 6.31
15 United Kingdom 5.81 15 Thailand 6.24
16 Australia 5.75 16 Turkey 5.99
17 Indonesia 5.75 17 Australia 5.73
18 Vietnam 5.73 18 Poland 5.69
19 Czech Republic 5.71 19 United Kingdom 5.59
20 Turkey 5.61 20 Switzerland 5.42
21 Sweden 5.50 21 Sweden 5.39
22 Switzerland 5.28 22 Czech Republic 5.23
23 Netherlands 5.27 23 Russia 5.04
24 South Africa 4.92 24 Netherlands 4.83
25 France 4.64 25 South Africa 4.77
26 Argentina 4.52 26 Argentina 4.58
27 Belgium 4.50 27 France 4.02
28 Russia 4.35 28 Colombia 4.01
29 Romania 4.09 29 Romania 3.98
30 United Arab Emirates 3.93 30 Belgium 3.63
31 Colombia 3.85 31 Spain 3.58
32 Italy 3.75 32 United Arab Emirates 3.58
33 Spain 3.66 33 Saudi Arabia 3.46
34 Saudi Arabia 3.57 34 Italy 3.45
35 Portugal 3.39 35 Egypt 3.45
36 Egypt 3.24 36 Ireland 3.03
37 Ireland 3.23 37 Portugal 2.87
38 Greece 1.00 38 Greece 1.00
Source: Deloitte Touche Tohmatsu Limited and U.S. Council on Competitiveness, 2013 Global Manufacturing Competitiveness Index
8th	
   3rd	
  
Brazil	
  is	
  a	
  leading	
  FDI	
  
des4na4on	
  in	
  the	
  globe.	
  
[2]	
  
Market	
  opportuni4es	
  
2012
55%
3rd
2nd
3rd
4th
Source:	
  Exame,	
  McKinsey	
  &	
  Fecomercio.	
  
[3]	
  
Where	
  will	
  the	
  money	
  go	
  next?	
  
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
SUS	
  –	
  Unified	
  Health	
  System	
  
§  70%	
  of	
  the	
  Brazilian	
  popula4on	
  depend	
  on	
  SUS;	
  
§  5,900	
  hospitals	
  
§  64,000	
  primary	
  care	
  units	
  
§  2,3	
  billions	
  ambulatory	
  appointments	
  
§  12	
  millions	
  hospital	
  admissions	
  	
  
§  9	
  millions	
  chemo	
  	
  and	
  radiotherapy	
  procedures	
  
§  300	
  millions	
  laboratory	
  tests	
  
§  1	
  million	
  CT	
  scans	
  and	
  160,000	
  MR	
  
§  6.5	
  millions	
  echographies	
  
§  8	
  millions	
  hemodialyses	
  procedures	
  
24
[4]	
  
Brazil’s	
  industrial	
  
development	
  strategy	
  
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
[5]	
  
Innova4on:	
  the	
  driver	
  for	
  a	
  
new	
  development	
  cycle	
  
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
How	
  is	
  Brazil	
  fostering	
  
innova4on	
  in	
  manufacturing?	
  
The	
  number	
  of	
  enrolments	
  in	
  
higher	
  educa4on	
  grew	
  150%	
  since	
  
2001.	
  
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
0	
  
500	
  
1000	
  
1500	
  
2000	
  
2500	
  
3000	
  
2002	
   2003	
   2004	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
  
The	
  annual	
  disbursement	
  of	
  the	
  Brazilian	
  
Innova4on	
  Agency	
  (Finep)	
  has	
  grown	
  
more	
  than	
  20	
  4mes	
  since	
  2003.	
  
2013 10-09 - fki @ cni
R$ 32.9billions
R$ 28.5billions
Direct investment
Credit: R$ 20.9
Grants: R$ 5.4
Equity: R$ 2.2
R$ 4.4billions
Partner organizations
200+
2013 10-09 - fki @ cni
2013 10-09 - fki @ cni
[6]	
  
Brazil	
  &	
  Korea	
  
Brazil	
  x	
  Korea:	
  
The	
  case	
  for	
  science	
  (and	
  
educa4on)	
  
Source:	
  Fink,	
  D.	
  (2013);	
  Brazil-­‐Korea	
  S&T	
  Knowledge	
  Produc4on	
  Profiles	
  
and	
  Pacerns	
  of	
  Collabora4on;	
  PhD	
  Disserta4on;	
  KAIST.	
  	
  
The	
  Brazil-­‐Korea	
  S&T	
  
collabora4on	
  s4ll	
  is	
  
limited,	
  but	
  grows	
  
steadily.	
  
Clinical	
  research	
  and	
  
physics	
  drive	
  the	
  
exis4ng	
  collabora4ons.	
  
Source:	
  Fink,	
  D.	
  (2013);	
  Brazil-­‐Korea	
  S&T	
  Knowledge	
  Produc4on	
  Profiles	
  
and	
  Pacerns	
  of	
  Collabora4on;	
  PhD	
  Disserta4on;	
  KAIST.	
  	
  
2013 10-09 - fki @ cni
Fall	
  2013:	
  325	
  SWB	
  students	
  in	
  Korea	
  (23	
  in	
  2012)	
  
Brazil	
  x	
  Korea:	
  
The	
  case	
  for	
  industry	
  and	
  
innova4on	
  (one	
  example)	
  
Tecnologia em semicondutores
§  3rd	
  largest	
  global	
  mkt	
  for	
  PCs	
  
§  14%	
  of	
  growth	
  in	
  2011	
  
§  CAGR	
  2008-­‐12:	
  4%	
  
§  15,5	
  PCs	
  sold	
  in	
  2011	
  
§  A	
  Brazil-­‐Korea	
  joint	
  venture	
  
§  Hana	
  Micron	
  +	
  Parit	
  Group	
  
§  DRAM	
  DDR3,	
  SIP,	
  smart	
  chips	
  
§  Based	
  at	
  Tecnosinos	
  
§  US$	
  180	
  mi	
  investment	
  
§  800	
  employees	
  
§  Base	
  camp	
  opera4on:	
  2011	
  
§  Main	
  plant	
  startup:	
  2013	
  
Tecnologia em semicondutores
Tecnologia em semicondutores
Tecnologia em semicondutores
Tecnologia em semicondutores
[7]	
  
Final	
  comments	
  
Thank	
  you!	
  
Roberto	
  dos	
  Reis	
  Alvarez	
  
	
  
ralvarez@abdi.com.br	
  
@robertoalvarez	
  

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2013 10-09 - fki @ cni

  • 1. Brazil-­‐Korea:  doing   business  and  innova4ng   Roberto  dos  Reis  Alvarez,  Ph.D.   Interna4onal  Affairs  Manager   Brazilian  Agency  for  Industrial  Development     CNI,  São  Paulo   2013,  October  9  
  • 3. 1.  Brazil   2.  Market  opportuni4es   3.  Future  investments   4.  Brazil’s  industrial  development  strategy   5.  Innova4on  as  a  key  driver   6.  Brazil  &  Korea   7.  Final  comments  
  • 4. [1]   Brazil  in  the  global  stage  
  • 5. § Borders  with  10  countries     •  50%  of  South  America’s  surface    More  than  8  million  sq.  Km     § 50%  of  the  South  American  Popula4on    201  million  inhabitants     § 55%  of  South  American  GDP    US$  2.2  billion    6th  world’s  largest  economy     Facts  and  figures  
  • 9. Source:  Exame,  McKinsey  &  Fecomercio.   São  Paulo  is   the  primary   des4na4on   for  FDI  in   La4n   America.  
  • 11. 2013 Global Manufacturing Competitiveness Index 2013 Global Manufacturing Competitiveness Index 2 Table 1: Global CEO Survey: 2013 Country manufacturing competitiveness index rankings Executives believe China leads overall and emerging markets will become more competitive in the near future Current competitiveness Competitiveness in five years Rank Country Index score Rank Country Index score 10 = High 1 = Low 10 = High 1 = Low 1 China 10.00 1 China 10.00 2 Germany 7.98 2 India 8.49 3 United States of America 7.84 3 Brazil 7.89 4 India 7.65 4 Germany 7.82 5 South Korea 7.59 5 United States of America 7.69 6 Taiwan 7.57 6 South Korea 7.63 7 Canada 7.24 7 Taiwan 7.18 8 Brazil 7.13 8 Canada 6.99 9 Singapore 6.64 9 Singapore 6.64 10 Japan 6.60 10 Vietnam 6.50 11 Thailand 6.21 11 Indonesia 6.49 12 Mexico 6.17 12 Japan 6.46 13 Malaysia 5.94 13 Mexico 6.38 14 Poland 5.87 14 Malaysia 6.31 15 United Kingdom 5.81 15 Thailand 6.24 16 Australia 5.75 16 Turkey 5.99 17 Indonesia 5.75 17 Australia 5.73 18 Vietnam 5.73 18 Poland 5.69 19 Czech Republic 5.71 19 United Kingdom 5.59 20 Turkey 5.61 20 Switzerland 5.42 21 Sweden 5.50 21 Sweden 5.39 22 Switzerland 5.28 22 Czech Republic 5.23 23 Netherlands 5.27 23 Russia 5.04 24 South Africa 4.92 24 Netherlands 4.83 25 France 4.64 25 South Africa 4.77 26 Argentina 4.52 26 Argentina 4.58 27 Belgium 4.50 27 France 4.02 28 Russia 4.35 28 Colombia 4.01 29 Romania 4.09 29 Romania 3.98 30 United Arab Emirates 3.93 30 Belgium 3.63 31 Colombia 3.85 31 Spain 3.58 32 Italy 3.75 32 United Arab Emirates 3.58 33 Spain 3.66 33 Saudi Arabia 3.46 34 Saudi Arabia 3.57 34 Italy 3.45 35 Portugal 3.39 35 Egypt 3.45 36 Egypt 3.24 36 Ireland 3.03 37 Ireland 3.23 37 Portugal 2.87 38 Greece 1.00 38 Greece 1.00 Source: Deloitte Touche Tohmatsu Limited and U.S. Council on Competitiveness, 2013 Global Manufacturing Competitiveness Index 8th   3rd  
  • 12. Brazil  is  a  leading  FDI   des4na4on  in  the  globe.  
  • 15. 3rd
  • 16. 2nd
  • 17. 3rd
  • 18. 4th
  • 19. Source:  Exame,  McKinsey  &  Fecomercio.  
  • 20. [3]   Where  will  the  money  go  next?  
  • 24. SUS  –  Unified  Health  System   §  70%  of  the  Brazilian  popula4on  depend  on  SUS;   §  5,900  hospitals   §  64,000  primary  care  units   §  2,3  billions  ambulatory  appointments   §  12  millions  hospital  admissions     §  9  millions  chemo    and  radiotherapy  procedures   §  300  millions  laboratory  tests   §  1  million  CT  scans  and  160,000  MR   §  6.5  millions  echographies   §  8  millions  hemodialyses  procedures   24
  • 25. [4]   Brazil’s  industrial   development  strategy  
  • 29. [5]   Innova4on:  the  driver  for  a   new  development  cycle  
  • 33. How  is  Brazil  fostering   innova4on  in  manufacturing?  
  • 34. The  number  of  enrolments  in   higher  educa4on  grew  150%  since   2001.  
  • 37. 0   500   1000   1500   2000   2500   3000   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   The  annual  disbursement  of  the  Brazilian   Innova4on  Agency  (Finep)  has  grown   more  than  20  4mes  since  2003.  
  • 39. R$ 32.9billions R$ 28.5billions Direct investment Credit: R$ 20.9 Grants: R$ 5.4 Equity: R$ 2.2 R$ 4.4billions Partner organizations
  • 40. 200+
  • 43. [6]   Brazil  &  Korea  
  • 44. Brazil  x  Korea:   The  case  for  science  (and   educa4on)  
  • 45. Source:  Fink,  D.  (2013);  Brazil-­‐Korea  S&T  Knowledge  Produc4on  Profiles   and  Pacerns  of  Collabora4on;  PhD  Disserta4on;  KAIST.    
  • 46. The  Brazil-­‐Korea  S&T   collabora4on  s4ll  is   limited,  but  grows   steadily.   Clinical  research  and   physics  drive  the   exis4ng  collabora4ons.   Source:  Fink,  D.  (2013);  Brazil-­‐Korea  S&T  Knowledge  Produc4on  Profiles   and  Pacerns  of  Collabora4on;  PhD  Disserta4on;  KAIST.    
  • 48. Fall  2013:  325  SWB  students  in  Korea  (23  in  2012)  
  • 49. Brazil  x  Korea:   The  case  for  industry  and   innova4on  (one  example)  
  • 50. Tecnologia em semicondutores §  3rd  largest  global  mkt  for  PCs   §  14%  of  growth  in  2011   §  CAGR  2008-­‐12:  4%   §  15,5  PCs  sold  in  2011   §  A  Brazil-­‐Korea  joint  venture   §  Hana  Micron  +  Parit  Group   §  DRAM  DDR3,  SIP,  smart  chips   §  Based  at  Tecnosinos   §  US$  180  mi  investment   §  800  employees   §  Base  camp  opera4on:  2011   §  Main  plant  startup:  2013  
  • 56. Thank  you!   Roberto  dos  Reis  Alvarez     ralvarez@abdi.com.br   @robertoalvarez