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TMS/ADP Meeting Ecommerce discussions Sept 24, 2009
ADP/TMS Dealer Network Solutions  Introductions Presentations/Discussions:  Dashboard Solution, Best Practices process, Digital Marketing/Advertising, Ecommerace  ADP a Service Provider vs a DMS provider One throat to choke – integration at the OEM level same as the Consolidators… Lithia, AN Reduce redundancies  and crossing over of solutions Enterprise agreement-Earn Back/Commissons. Approx $4Mil billing today.  Earn back 5 - 10%.  The power of  one source.
Business Intelligence and Performance Improvement Toyota September 24, 2009
Over 1,500 Performance Group members (automotive and non-automotive) Consulting and training for business management, profitability, all aspects of retail sales and fixed operations Data extraction, financial analysis, composites and reporting Under contract to process close to 5,000 financial statements monthly (all DMS providers) 1,600-2,000 automated edits and detailed Business Analyst review Development of standardized financial reporting, charts of accounts, financial statements and electronic data submission webComposite financial analysis and benchmarking solution Composite supplier to National Automobile Dealer Association Current automotive engagements: Honda, Acura, General Motors, Mercedes-Benz, Mazda, Subaru, Volvo/Mack Truck, smart and Suzuki Non-automotive engagements: Sea Ray, Freedom Roads, Recreational Vehicles, Marinas (ABBRA), Motorcycles, Outdoor Sports, Hardware
Business Intelligence Benefits Deep experience and expertise regarding Dealer and manufacturer performance drivers Ability to pull data from all Dealer Management Systems, providing daily and real-time updates Data purification and normalization: Common labor operations Electronic edits and Call Center for Dealer data correction Integrating and reporting data from DMS, internal and third-party sources Guided problem-solving and “What if” scenarios Training and consulting expertise in all dealership processes
Business Intelligence Benefits http://demo.idashboards.com/idashboards60/
Questions and Discussion 7
Toyota Motor Sales Digital Marketing and Dealer Performance
The quality of the Client Experience is critical! Key elements for ILM: The First Response  (One Response) ,[object Object]
 Quality is CRITICAL The Engagement (Multiple Response)  ,[object Object],The Follow-up over 60 days 	- Keeping engaged till the lead sells The Follow-up over 90 days ,[object Object],The Disengaged 90 days plus ,[object Object],The  Quality of the Call 	- Off the Website 	- Consistent Experience 	 One Response 30 days Multiple Responses                 30 days  60 day Follow-up 90 Days + 90 days  Call Quality 9 4% 8% 10% 11% 18% 13%
Today’s Customer Experience  In this sampling 6 out of 7 of Toyota’s Import competitors had more client interaction  This shopping was based on a sampling from 4 regions of 100 stores each brand same market  10
Solutions – Process/Skills/Management/Measuring
Recommendations
Internet Lead Close Rates Increase by 50% when any 4 of the 5 Key Drivers are Experienced by Consumer Ten years ago, many of us debated about what the most effective lead management processes were… Today, we know exactly what drives higher closing ratios based on RDR to Lead Match-Backs combined with customer experience survey data
Keys for Success
The Right Measurements are Critically Important
Dealer Overview Lead Response Time Leads Details Report Resources - Metrics
Dealer Overview - OEM Sourced Leads
Dealer Overview – 30 Day Match
Dealer Overview – 60 Day Match
Dealer Overview – 180 Day Match
Dealer Overview – Long Term Follow Up 20 Sales in 30 Days 25 Sales in 60 Days 29 Sales for 180 Days 50% of your customers purchase after 10 Days
Dealer Overview – Lost Sales
The shopping process takes about three months for the average AIU Source: 2007 J.D. Power and Associates New Autoshopper.com Study Based to AIUs
Lead Response Time – LRT  (Updated Nightly”
Lead Details
Lead Details

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Tms Toyota Scion Adp 09 24 2009 V4

  • 1. TMS/ADP Meeting Ecommerce discussions Sept 24, 2009
  • 2. ADP/TMS Dealer Network Solutions Introductions Presentations/Discussions: Dashboard Solution, Best Practices process, Digital Marketing/Advertising, Ecommerace ADP a Service Provider vs a DMS provider One throat to choke – integration at the OEM level same as the Consolidators… Lithia, AN Reduce redundancies and crossing over of solutions Enterprise agreement-Earn Back/Commissons. Approx $4Mil billing today. Earn back 5 - 10%. The power of one source.
  • 3. Business Intelligence and Performance Improvement Toyota September 24, 2009
  • 4. Over 1,500 Performance Group members (automotive and non-automotive) Consulting and training for business management, profitability, all aspects of retail sales and fixed operations Data extraction, financial analysis, composites and reporting Under contract to process close to 5,000 financial statements monthly (all DMS providers) 1,600-2,000 automated edits and detailed Business Analyst review Development of standardized financial reporting, charts of accounts, financial statements and electronic data submission webComposite financial analysis and benchmarking solution Composite supplier to National Automobile Dealer Association Current automotive engagements: Honda, Acura, General Motors, Mercedes-Benz, Mazda, Subaru, Volvo/Mack Truck, smart and Suzuki Non-automotive engagements: Sea Ray, Freedom Roads, Recreational Vehicles, Marinas (ABBRA), Motorcycles, Outdoor Sports, Hardware
  • 5. Business Intelligence Benefits Deep experience and expertise regarding Dealer and manufacturer performance drivers Ability to pull data from all Dealer Management Systems, providing daily and real-time updates Data purification and normalization: Common labor operations Electronic edits and Call Center for Dealer data correction Integrating and reporting data from DMS, internal and third-party sources Guided problem-solving and “What if” scenarios Training and consulting expertise in all dealership processes
  • 6. Business Intelligence Benefits http://demo.idashboards.com/idashboards60/
  • 8. Toyota Motor Sales Digital Marketing and Dealer Performance
  • 9.
  • 10.
  • 11. Today’s Customer Experience In this sampling 6 out of 7 of Toyota’s Import competitors had more client interaction This shopping was based on a sampling from 4 regions of 100 stores each brand same market 10
  • 14. Internet Lead Close Rates Increase by 50% when any 4 of the 5 Key Drivers are Experienced by Consumer Ten years ago, many of us debated about what the most effective lead management processes were… Today, we know exactly what drives higher closing ratios based on RDR to Lead Match-Backs combined with customer experience survey data
  • 16. The Right Measurements are Critically Important
  • 17. Dealer Overview Lead Response Time Leads Details Report Resources - Metrics
  • 18. Dealer Overview - OEM Sourced Leads
  • 19. Dealer Overview – 30 Day Match
  • 20. Dealer Overview – 60 Day Match
  • 21. Dealer Overview – 180 Day Match
  • 22. Dealer Overview – Long Term Follow Up 20 Sales in 30 Days 25 Sales in 60 Days 29 Sales for 180 Days 50% of your customers purchase after 10 Days
  • 23. Dealer Overview – Lost Sales
  • 24. The shopping process takes about three months for the average AIU Source: 2007 J.D. Power and Associates New Autoshopper.com Study Based to AIUs
  • 25. Lead Response Time – LRT (Updated Nightly”
  • 28.
  • 29. 71% 68% 67% 64% 22% 20% 21% 21% It’s not all about the lead Source: 2007 J.D. Power and Associates New Autoshopper.com Study Based to AIUs