Hub and Spoke Social Media Marketing Case Study - Brickell Honda

1. Social Media Dashboard
Provides centralized account/profile access and monitoring

2. MyMiamiHonda.com

3. BrickellHonda.com

4. Phone
Flow

5. Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)
DEALERSHIP SPONSORED
SOCIAL NETWORK
(community)
Brickell Honda
Story, Article
or News

6. Content Distribution Hub Site
• Application Layer
Integration
• Automated Syndication
(RSS/widgets)
• User Triggered
Syndication
• Manual Placement
(copy & paste)
www.MyMiamiHonda.com

9. After I click the “Share” button below a photo in Brickell Honda’s MyMiamiHonda.com social
network, a new window automatically pops open and Facebook recognizes me, has me already
logged in and the photo’s headline, description and thumbnail is preloaded and ready to go… I
add a comment in the box at the top explaining why I am sharing this Honda dealer’s image
because it shows a business reinvesting in the local community… Wouldn’t you? If user is not in
the mood to type, they can just click the “Share” button on the bottom right…

11. When I was dropped back into
MyMiamiHonda.com, I clicked on the
Twitter link… With that one click of my
mouse, the site’s syndication
integration pushes a status update to
the Miami Honda Twitter account,
ready to share with customers, friends,
family, coworkers (Twitter followers) in
a nicely pre-populated message…
With a link to the photo!

12. What about Search Engines?
 Will Social Network pages, blogs, etc. be
indexed by Google?
 Is there any value to references made about
our dealership and the anchor text links that
we put into our profile pages?
 Brickell Social Media Profiles in Search Engine
Results Pages (SERP)…
Measured in “Pages” rather than “Position”!

13. SERP #1

14. SERP #1.5

15. 100% Brickell
Motors controlled
or Owned sites
SERP #2

16. 90% Brickell
Motors controlled
or Owned sites
SERP #3

17. 100% Brickell
Motors controlled
or Owned sites
SERP #4

18. 100% Brickell
Motors controlled
or Owned sites
SERP #5

19. 100% Brickell
Motors controlled
or Owned sites
SERP #6

20. 100% Brickell
Motors controlled
or Owned sites
SERP #7

21. 100% Brickell
Motors controlled
or Owned sites
SERP #8

22. 100% Brickell
Motors controlled
or Owned sites
SERP #9

23. 100% Brickell
Motors controlled
or Owned sites
SERP #10