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Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

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Ralph Paglia
Ralph Paglia

Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

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Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
An industry in CRISIS
Strategy
 
Drive one.
 
Meet one.
HOW?
 
 
 
 
 
 
 
Leadership
 
 
Internal
 
[object Object],[object Object],[object Object],[object Object],[object Object]
External
Source: Universal McCann’s Wave3 study, April 2008
 
 
 
 
 
 
Is it working?
 
 
 
 
 
How you can reach me ,[object Object],[object Object],[object Object]

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Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty