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Review of BZ Results
Virtual Dealership 2.0 Websites
by
Brian Pasch, CEO
PCG Digital Marketing
August 2010
2. This review was first published on www.asmaawards.org, the official website for the 2010 ASMA
Awards. This reprint was created by PCG Digital Marketing with permission granted to ADP/BZ Results
for distribution. The article has be edited and reformatted to fit this layout.
I’ve said this before, but what a difference a year can make. I just finished a
two hour webinar presentation of the new BZ Results platform called Virtual
Dealership 2.0 and I am very excited with the platforms openness and new
user interface.
When Mike McKenzie, Supervisor of Web Design, said that it was a ground
up rebuild, he was not joking.
This summary is not a full review of the SEO architecture and search strengths of the new platform; that
will come when PCG Digital Marketing presents the 2010 ASMA Awards and Study Report on October
13, 2010 in Las Vegas. That said, BZ customers who are on their old platform should know that great
changes are on the way. One of the customers that is using their new platform is Seeger Toyota.
BZ Results Creates A Widgitized Platform
The BZ Results Virtual Dealership 2.0 is a powerful platform that allows dealers to create a fully
customized website using simple drag and drop widgets, similar to how WordPress works. Dealers can
select from a number of “layouts” (shown on following page) and then within each layout, they can pick
a theme. Think of themes as the color palettes and textures that your website can use.
For any layout and theme, dealers are presented with a number of universal widgets within the base
build and dealers can create as many custom widgets as they like. These widgets are CSS aware so that
when they are dropped on to a page, they blend into the color palette and theme.
Widget examples are: Contact Forms, Maps, Videos, Slideshows, Text Boxes, Inventory Lists, Search
Boxes, Specials, Twitter Feeds, and RSS Feeds. Critical widgets like inventory listing modules can be
configured to the nth degree. This will allow dealers and marketing professionals to create landing
pages that can meet any business need. The widgets for inventory had many customizable features that
will make creating PPC landing pages very easy.
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