Best Ask Patty eNewsletter

1. Ask Patty Advisor :: Automotive Advice for Dealers Page 1 of 4
Paglia, Ralph
From: Ralph Paglia [rpaglia@gmail.com]
Sent: Friday, August 24, 2007 11:03 PM
To: 'Ralph Paglia'
Subject: scroll down to my article: Automotive Advice for Dealers August eNewsletter
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BREAKING NEWS!!!
BUYING A CAR REMAINS A HASSLE FOR WOMEN All Brands
BY PR NEWSWIRE
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Recent Poll Shows Little Improvement From Previous within ZIP
Year's Biggest Gripes 10
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Featured Certified Dealer:
WOMEN LOVE CARS TOO
BY PETER MARTIN
With more women in the market today than ever before
it is important to understand that that they too love their
cars. In many cases, because of the availability of
information on the internet, they actually know more .
about the vehicle than the salesperson when they come
into the dealership...
Read more>>>
Peter Martin is the founder and CEO of AskPatty.com, Inc. AskPatty has
become the premiere automotive advice site and has one of the industry's
most visited and respected Blogs on the Internet.
8/25/2007

2. Ask Patty Advisor :: Automotive Advice for Dealers Page 2 of 4
JUST GIVE ME 5 MINUTES – I’LL SHOW YOU HOW
TO GET APPOINTMENTS
BY DAVID KAIN
Some things in life are simple and others are a bit more
complicated. When it comes to talking to strangers,
befriending them and selling them a $40,000 vehicle one
would have to guess that this action would fall into the
complicated category.
Read more>>>
David Kain is president of KainAutomotive.com a training/consulting company
that specializes in Automotive Internet Sales and Business Development
Centers.
“LITTLE THINGS MEAN A LOT” TO WOMEN
CUSTOMERS
BY REBECCA MADDOX
Let me tell you a story of a car dealership. It is located in
a large metropolitan area. A woman who works with us
knows the dealer principal personally. They used to live
in the same neighborhood, and their children are friends.
Read more>>>
Rebecca Maddox is Founding Principal, President, and CEO of Maddox Smye
LLC, an international specialty sales consulting firm.
THE ESSENCE OF VIRAL MARKETING
BY JERRY HART
No matter who I’m speaking with about marketing, the
root of the conversation always circles back to breaking
knowledge into breadcrumbs. Oh but wait for it!!! The
breadcrumbs are the messages that are read, heard,
viewed by your visitors that get touched by your
company.
Read more>>>
Jerry Hart is founder and CEO of Hart Creative Marketing, Inc., a global
marketing Omiture Certified Agency serving our clients with measurable
online performance Drivers backed by proven ROI.
UTILIZING REAL-TIME FINANCIAL MANAGEMENT
AND ANALYSIS TO IMPROVE DEALERSHIP
PROFITABILITY
BY RICHARD HOLLAND
8/25/2007

3. Ask Patty Advisor :: Automotive Advice for Dealers Page 3 of 4
Would you write a check for a car if you didn’t know how
much money you had in your checking account? Would
you start a road trip without a destination in mind or a
map to help you find your way? Would you paddle your
canoe in a river if you didn’t know where the waterway
led?
Read more>>>
Richard Holland is the President of Arkona and has been designing and
developing cutting-edge technology systems for more than 28 years. Holland
was the national sales manager for Cars/Dyatron, a specialist in General
Motors dealership software, and has a Bachelor of Science degree in Tax
Accounting and Finance from the University of Utah. He is also a Certified IBM
Professional. As president of Arkona, Richard directs product strategy and
keeps Arkona on the forefront of innovation and developing products that
meet the needs and wants of the customer.
GENERATE REFERRALS AND CAPTURE NEW
SALES AND SERVICE PROSPECTS
MICHAEL MOSKOWITZ
The right leads will increase both your vehicle sales and
your service business. While there are some great
organizations out there, it’s no secret that a referral is
one of the best leads you can get...
Read more>>>
Michael Moskowitz is President and CEO of MyCarPage, a leading provider of
customer acquisition nd retention services for the automotive industry.
LOCALIZE YOUR SEARCH CAMPAIGN
TODD SWICKARD
When developing a search engine optimization (SEO)
campaign that targets female buyers, you should
immediately ask yourself, “What keywords will draw my
targeted audience to my dealership?”
Read more>>>
Todd Swickard is the CEO of Auto Dealer Traffic, Inc.
TO ADVERTISE – OR NOT TO ADVERTISE – THAT IS
THE QUESTION!
BY PHILIP ZELINGER
After 25 years in the retail automotive marketplace, first
as a General Manager and then as a Dealer Principal, I
learned that no one will protect my money better than
me. That is unless you include my wife of 30 years, but
that is a whole different article!
Read more>>>
Philip Zelinger is the President of Ad Agency Online, L.L.C. Phil spent over 20
years as a General Manager and then Dealer Principal. His unique focus on
8/25/2007

4. Ask Patty Advisor :: Automotive Advice for Dealers Page 4 of 4
processes in sales and fixed operations help track and improve R.O.I. which
extends his services beyond that of a conventional advertising agency.
TRANSACTIONAL DEALERSHIP WEB SITES; IS IT
TIME TO START SELLING CARS ONLINE?
BY RALPH PAGLIA
A long time ago, when I worked for my father’s
wholesale produce company, he told me that the key to
having a successful business was to be able to see
where the market is going and get there first.
Read more>>>
Ralph Paglia Director of ADP Dealer Services
WOMEN RECEIVE ADVICE, FIND A VOICE
THROUGH ASKPATTY.COM
RICHARD GREENE
What began as a blog in May 2006, then expanded to a
Web site two months later, has since turned into a major
force that's giving a voice to women's concerns within
the auto world. And, according to Jody DeVere,
president of AskPatty.com, industry leaders are taking
notice and listening.
Read more>>>
Richard Greene, AR NewsMagazine Editor
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8/25/2007