3. Table of Contents
Introduction ................................................................................................................ 1
What Are You Really Trying To Accomplish By Implementing CRM?............................ 2
Business Requirements Are The Key To Success ...................................................... 4
Use High-Win Projects To Minimize Project Risk
And Maximize Project Momentum .............................................................................. 5
The 10 Beliefs & Attitudes That Kill CRM Projects ...................................................... 6
Summary.................................................................................................................. 10
Who’s Project Should It Be? .................................................................................... 11
What’s Next? ............................................................................................................ 11
A Final Thought ........................................................................................................ 12